|Division of Pivotal Software|
|Industry||Big data technologies|
|Headquarters||San Mateo, California|
|Products||Database management system software|
220.127.116.11 / January, 2017
Greenplum was a big data analytics company headquartered in San Mateo, California. Greenplum was acquired by EMC Corporation in July 2010. Starting in 2012 its database management system software became known as the Pivotal Greenplum Database sold through Pivotal Software.
Greenplum, the company, was founded in September 2003 by Scott Yara and Luke Lonergan. It was a merger of two smaller companies Metapa (founded in August 2000 near Los Angeles) and Didera in Fairfax, Virginia. Investors included SoundView Ventures, Hudson Ventures and Royal Wulff Ventures. A total of $20 million in funding was announced at the merger. Greenplum, based in San Mateo, California, released its database management system software based on PostgreSQL in April 2005 calling it Bizgres. Rounds of venture capital of about $15 million each were invested in March 2006 and February 2007.
In July 2006 a partnership with Sun Microsystems was announced. Sun, which had also acquired MySQL AB, participated in a round of $27 million investment in January 2009, led by Meritech Capital Partners. The Bizgres project included a few other members, and was supported through about 2008, when the product was just called "Greenplum" as well. The Sun Fire X4500 was a reference architecture and used by the majority of customers until a transition was made to Linux around that time. Greenplum was acquired by EMC Corporation in July 2010, becoming the foundation of EMC's big data software division. Although EMC did not disclose the value, it was estimated at $300 million. Greenplum's products at the time of acquisition were the Greenplum Database, Chorus (a management tool), and Data Science Labs. Greenplum had customers in vertical markets including eBay. It became part of Pivotal Software in 2012.
Pivotal's Greenplum database product uses massively parallel processing (MPP) techniques. Each computer cluster consists of a master node, standby master node, and segment nodes. All of the data resides on the segment nodes and the catalog information is stored in the master nodes. Segment nodes run one or more segments, which are modified PostgreSQL database instances and are assigned a content identifier. For each table the data is divided among the segment nodes based on the distribution column keys specified by the user in the data definition language. For each segment content identifier there is both a primary segment and mirror segment which are not running on the same physical host. When a query enters the master node, it is parsed, planned and dispatched to all of the segments to execute the query plan and either return the requested data or insert the result of the query into a database table. The Structured Query Language, version SQL:2003, is used to present queries to the system. Transaction semantics comply with constraints known as ACID.
Competitors include other MPP database management systems provided by major vendors such as Teradata, Amazon Redshift, Azure SQL Data Warehouse and IBM Netezza. Additional competition comes from other smaller competitors, column-oriented databases such as HP Vertica and data warehousing vendors with, non MPP architecture, such as Oracle Exadata, IBM DB2. Although revenues were estimated to peak at about $100 million per year, by 2015 Hadoop distributions such as Cloudera, Hortonworks and MapR included their own less expensive technology.
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- Moshe Kranc (June 16, 2015). "Big Data 101 - The Rise and Fall of Greenplum". Ness Digital Engineering. Retrieved March 20, 2017.