ETC (TV channel)

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ETC 2014 logo.jpg
Current logo used since 2014
Launched August 23, 2004
Owned by Solar Entertainment Corporation
Picture format 480i (SDTV)
Country Philippines
Language English
Broadcast area Nationwide
Headquarters Mandaluyong City, Philippines
Sister channel(s) 2nd Avenue
Website ETC on Solar Entertainment website
Southern Broadcasting Network UHF Channel 21
Digital Channel 22 (Digital test broadcast)
Cignal Digital TV Channel 9
SkyCable Channel 16
Destiny Cable Channel 28 (Analog)
Channel 16 (Digital)
Cablelink Channel 34
Streaming media
Blink (Available only in the Philippines) Official website

ETC (stylized as etc, formerly Entertainment Central) is a general entertainment and lifestyle TV channel owned by the Solar Entertainment Corporation with Southern Broadcasting Network as its free TV affiliate. It is broadcast on SBN's flagship station DWCP-TV UHF channel 21 in Mega Manila. The channel can also be seen in SBN regional stations, for cable subscribers via SkyCable, Destiny Cable, Cablelink and Cignal Digital TV, and for Internet users via Blink. It operates 19 hours on weekdays from 6:00 AM to 1:00 AM and 18 hours on weekends from 6:00 AM to 12:00 MN on free TV, while it operates for 24 hours on various cable, satellite and Internet service providers. Its master control facilities are located at the Upper Ground Floor of the Worldwide Corporate Center, Epifanio de los Santos corner Shaw Boulevard, Mandaluyong City, while its free TV transmitter is located at Strata 2000 Building, F. Ortigas Jr. Road, Ortigas Center, Pasig City.


On August 23, 2004, ETC was launched on various cable and satellite providers as "Entertainment Central".

On January 1, 2008, ETC ceased to air over SkyCable as a separate channel. As part of the Solar network’s block-time agreements with various terrestrial channels, ETC started airing over SBN 21, a terrestrial UHF TV station in Metro Manila and selected cities in the Philippines.

Then on March 2, 2011, ETC had moved to RPN after the network was privatized, while Talk TV, a news-oriented channel airing local and US news programs, launched on SBN 21.[1][2][3][4][5][6]

However, ETC returned to all SBN stations on November 30, 2013, have its announced that conglomerate San Miguel Corporation President and COO Ramon S. Ang personally interest acquired the minority stake of Solar Entertainment Corporation. Tiengs was the majority stockholder then of SEC.[7] after Talk TV, which was renamed Solar News Channel at that time, and later, 9TV on August 23, 2014 (now known as CNN Philippines on March 16, 2015),[8] moved to all RPN stations the following day.[9][10]


Mainly targeting the young adult demographics,[11] ETC's programming currently consists of sitcoms, drama series, reality and entertainment news programs from the U.S. The network also produces and/or airs local programming, including lifestyle infotainment programs Etcetera and Stylized,[12] and reality programs Project Runway Philippines and Mega Fashion Crew, the latter of which is produced by the One Mega Group and TV 100 Production.[13]

Relay and Affiliate stations[edit]


According to Kantar Media/TNS, ETC is the top-ranked local Young adult-oriented television network in the Philippines with ratings combined (January 1 – May 31, 2012) with a 10.33% audience share.[14]

See also[edit]



  1. ^ ETC on RPN-9 starting March 2 retrieved via 02-25-2011
  2. ^ Tiengs move into news Manila Standard Today. 02-25-2011. Retrieved 02-25-2011.
  3. ^ Coloma: Privatization of RPN 9, IBC 13 in the works retrieved March 1, 2011 GMA News Online
  4. ^ ETC Moves To RPN-9 on March 2 retrieved via 02-28-2011
  5. ^ RPN 9 to lay off 200 workers retrieved October 1, 2012
  6. ^ RPN-9 to cut 200 jobs, may stop airing 'Newswatch' retrieved October 2, 2012 Rappler
  7. ^ "MVP-Ang rivalry set to spill over into television with San Miguel acquisition of Solar stake". February 9, 2015. Retrieved February 9, 2015. 
  8. ^ Solar News Channel turns into 9TV retrieved via 11-26-2014
  9. ^ Solar News Channel - Expect wider reach and a richer viewing experience retrieved November 5, 2013
  10. ^ ETC MOVES TO SBN-21 STARTING NOVEMBER 30 retrieved 11-26-2014
  11. ^ ETC moves to channel 21
  12. ^ Liz, Laureen Uy have own TV show retrieved September 1, 2014 via
  13. ^ AUDITION FOR MEGA FASHION CREW RELOADED THIS JUNE 29 – 30! retrieved via 11-26-2014
  14. ^ "ETC is the #1 Female Channel in the Philippines!". etc. Retrieved July 17, 2012. 

External links[edit]