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Industry Financial services
Investing online
Social investment
Founded 2006 (2006)[1]
Headquarters Limassol, Cyprus
London, United Kingdom
Tel Aviv, Israel
Key people
Jonathan Assia
(CEO and co-founder)
David Assia
(Chairman of eToro USA LLC)[2]
Services Online Forex trading, financial spread betting, CFDs, copy trading
Number of employees

eToro is a social trading and multi asset brokerage company that has registered offices in Cyprus, Israel and the United Kingdom.[4][5][6]


eToro was founded as RetailFX in 2006 in Tel Aviv, by brothers Yoni Assia and Ronen Assia together with David Ring.[1][7]

In 2010, eToro released the eToro OpenBook social investment platform, along with its "Copy-Trading" feature. The eToro OpenBook enables investors to view, follow and copy the network's top traders automatically.[8] Later that year, eToro released its first Android apps so investors could buy and sell stock via mobile devices.[9]

Between 2007 and 2013, the company raised $31.5 million in four rounds of funding.[10][11][12] In December 2014, eToro raised $27 million from Russian and Chinese investors.[13]


eToro's main research and development office is located in Tel Aviv, Israel. In addition to legal entities registered in the UK and Cyprus, eToro is present in Australia through partnership with IC Markets.[14]

In 2013, eToro introduced the capability to invest in stock CFDs, with an initial offering of 110 stock products.[15] That same year, eToro was authorized to offer its services in the UK by the FCA regulatory authority, under the subsidiary eToro UK.[6] In January 2014, eToro added Bitcoin CFD to its investment instruments.[16] In April 2014, eToro added 130 British and German stocks composing the FTSE 100 Index and the DAX30 indices to the company's stock selection.[17] eToro is regulated by the CySEC authority in Europe,[4] is authorized by the FCA in the UK,[6] and is a registered NFA member in the United States.[5]

By the end of 2013, eToro reportedly had over 3 million accounts.[18]


In June 2015, eToro announced its 3-year partnership deal with the West Ham United football club from the English Premier League.[19]


  1. ^ a b "Company Overview of eToro (Europe) Ltd". Bloomberg News. Retrieved 13 May 2015. 
  2. ^ "David Assia, eToro USA LLC: Profile & Biography - Bloomberg". Bloomberg News. Retrieved 13 May 2015. 
  3. ^ "eToro Online Trading". Glassdoor. Retrieved 13 May 2015. 
  4. ^ a b "Etoro (Europe) Limited - CySEC". CySEC. Retrieved 13 May 2015. 
  5. ^ a b "ETORO USA LLC - NFA". NFA. Retrieved 13 May 2015. 
  6. ^ a b c "583263 - eToro (UK) Ltd - FCA". FCA. Retrieved 13 May 2015. 
  7. ^ Rust, Donnie (7 November 2013). "eToro. Seriously? Is It That Easy?". Littlegate Publishing. Archived from the original on 23 March 2014. Retrieved 10 May 2016. 
  8. ^ Greenberg, Michael (12 July 2010). "eToro launches its own Forex Social Community – OpenBook". Finance Magnates. Retrieved 13 May 2015. 
  9. ^ Greenberg, Michael (7 October 2010). "eToro's OpenBook goes mobile". Retrieved 13 May 2015. 
  10. ^ "eToro, Crunch Base". CrunchBase. Retrieved 13 May 2015. 
  11. ^ Arrington, Michael (8 June 2010). "eToro Adds $2.4 Million To The Coffers: "Zynga For Real Men"". TechCrunch. Retrieved 13 May 2015. 
  12. ^ Lunden, Ingrid (13 March 2012). "Social Investment Network eToro Is Picking Up Another $15 Million From Spark, Others". TechCrunch. Retrieved 13 May 2015. 
  13. ^ Williams-Grut, Oscar (12 December 2014). "Silicon Round-Up: eToro plans UK push after snagging $27m from Russians and Chinese". London Evening Standard. Retrieved 13 May 2015. 
  14. ^ Greenberg, Michael (13 January 2010). "eToro Launches Forex Operations in Australia". Finance Magnates. Retrieved 13 May 2015. 
  15. ^ Finberg, Ron (25 July 2013). "eToro Adds Stocks on its Social Trading Network as Operations Evolve". Finance Magnates. Retrieved 13 May 2015. 
  16. ^ Doshi, Vidhi (13 January 2014). "eToro launches Bitcoin trade". Retrieved 13 May 2015. 
  17. ^ "German and British Stocks Now Available for Investment". 14 April 2014. Retrieved 13 May 2015. 
  18. ^ Wong, Joon Ian (13 January 2014). "eToro Launches Bitcoin Trading For 3 Million Users". Retrieved 13 May 2015. 
  19. ^ Nikolova, Maria (4 June 2015). "eToro signs 3-year sponsorship deal with West Ham United". LeapRate. Retrieved 6 June 2015. 

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