Earl Carroll Theatre

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A six-story dark brick building for retail stores (street level) and offices (above), a hundred feet long and about 30 feet deep, behind which the theater wing stretches to the left. Between the fourth and fifth floors, a big sign on the facade says "Earl Carroll Theatre" in capital letters. The right side of the office building has a marquee, which reads "Just Because / A Melody Comedy", over the theater entrance, which is through the office building; there's another marquee at the theater wing on the left. An old-fashioned automobile is parked in front of the building.
753 Seventh Avenue, 1922

The Earl Carroll Theatre, built by Broadway impresario and showman Earl Carroll, was located in the Broadway Theater District in New York City at 753 Seventh Avenue & West 50th Street. Designed by architect George Keister,[1] it opened on February 25, 1922,[2] and was highly successful for a number of years until it was demolished and rebuilt on a lavish scale. It reopened in August 1931 with Carroll's billing that it was "the largest legitimate theater in the world." However, the facility's operating costs proved astronomical and it went into foreclosure in early 1932 after which it was acquired by producer Florenz Ziegfeld who renamed it the Casino Theatre. The Casino was the site of a very successful revival of Ziegfeld's production of Show Boat in 1932. However, Ziegfeld too went bankrupt only a short time later. After being acquired by Billy Rose and operating for a time as a night club, the theater closed in 1939. The building was converted to retail space in 1940 and eventually became a Woolworth's Department Store. It was demolished in 1990.

References[edit]

  1. ^ "Earl Carroll Theatre, New York. George Keister, Architect" (April 1922). Architecture and Building. Vol. 54 No. 4, pp. 39-40
  2. ^ Woollcott, Alexander (February 27, 1922). "The Play" (PDF). The New York Times.

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Coordinates: 34°05′51″N 118°19′29″W / 34.097488°N 118.324692°W / 34.097488; -118.324692