Earl Silas Tupper|
July 28, 1907
Berlin, New Hampshire, United States
October 5, 1983 (aged 76)|
|Nationality||Costa Rica (formerly United States)|
Early life and career
After studying at Bryant & Stratton (now Bryant University) in Providence, Rhode Island, he began a landscaping and nursery business until the Great Depression forced the business into bankruptcy. He then got a job with the DuPont chemical company.
Creation of Tupperware
Using black, inflexible pieces of polyethylene slag, a waste product of the oil refining process given to him by his supervisor at DuPont, Tupper purified the slag and molded it to create lightweight, non-breakable containers, cups, bowls, plates, and even gas masks that were used in World War II. He later designed liquid-proof, airtight lids, inspired by the secure seal of paint can lids.
Tupper founded the Tupperware Plastics Company in 1938, and in 1946, the company introduced Tupper Plastics to hardware and department stores. Around 1948, he joined forces with Brownie Wise, who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, during which she explained her extraordinary success selling Tupperware via home parties.
Based on a marketing strategy developed by Wise and early pioneers Tom and Ann Damigella from Everett, Ma, Tupperware was withdrawn from sale in retail stores in the early 1950s and Tupperware "parties" soon became popular in homes. This was the first instance of "party-plan" marketing.
The corporate headquarters was moved from Massachusetts to Orlando, Florida. After his falling-out with Wise, which resulted in her dismissal in 1958, Tupper sold The Tupperware Company for $16 million to Rexall. Shortly afterward, he divorced his wife, gave up his U.S. citizenship to avoid taxes, and bought an island just off the coast of Costa Rica.
In 1969, Tupper donated 428 acres of land in Smithfield, Rhode Island, to his alma mater, Bryant College (now named Bryant University). The land was developed into the college's new campus, which opened in 1971. Tupper died in Costa Rica on October 5, 1983, at the age of 76.
- Freeth, Nick (2005). Made in America: from Levis to Barbie to Google. St. Paul, MN: MBI Publishing Company. p. 227. ISBN 978-0-7603-2270-3. Retrieved 2010-11-04.
- Clarke, Alison (2001). Tupperware: The Promise of Plastic in 1950's America. Smithsonian Institution, Smithsonian books.
- "People & Events: Earl Silas Tupper (1907-1983)". Tupperware!. PBS American Experience. December 11, 2003. Retrieved 2011-03-11.
- "Secret History Of: Tupperware". The Independent. 2010-10-08. Retrieved 2017-08-12.
- Earl S. Tupper Papers, ca. 1914–82 Archives Center, National Museum of American History, Smithsonian Institution.