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Earlyvangelist is a term that has become more and more popular among the start-up community and was first used in a book written by Steve Blank called The Four Steps to the Epiphany. The term refers to the customers who commit to buying a company's product before there is a full product available and spread the news of the product to friends, family, or coworkers.[1]


Earlyvangelists can be identified by these characteristics:[2]

  • Has a problem
  • Is aware of having a problem
  • Has been actively looking for a solution
  • Has put together their own solution to the problem
  • Has or can acquire a budget


Earlyvangelists are significant because they allow start-up companies to get their first customer base and are how young companies test their business hypothesis, its buying and selling processes, and its pricing structure.[3] They are also often the first testers of the Minimum viable product and will help a company iterate through versions of their product as they improve it because they want a solution to the problem.[4]


  1. ^ Blank, Steve (2013). The Four Steps To The Epiphany. Pescadero, California: K&S Ranch. ISBN 978-0989200509.
  2. ^ Virani, Salim. "5 Traits of Earlyvangelists, aka How to solve problems that pay". Retrieved 8 December 2013.
  3. ^ Aoaeh, Brian. "What is Customer Discovery?". Tekedia. Retrieved 8 December 2013.
  4. ^ Blank, Steve. "Perfection By Subtraction – The Minimum Feature Set". Retrieved 8 December 2013.