East-West Airlines (Australia)
|Founded||23 June 1947|
|Ceased operations||31 October 1993|
|Key people||Bryan Grey|
East-West Airlines was an Australian regional airline founded in Tamworth, New South Wales in 1947. It operated to major regional city-centres and connected these centres to various state capitals, and by the 1980s it was Australia's third largest domestic airline. It also carried out its own heavy maintenance in Tamworth and operated a network of Travel Centres.
East-West Airlines was founded in 1947 with funds raised from about 800 mainly small investors with the aim to "fight the city based airline monopolies" and traded forthwith as an unlisted public company. At this early time, the workforce consisted of the manager who was Basil Brown, and the maintenance engineer and workshop manager, who was Cedric Wood. Cedric Wood was an exceptional aircraft engineer, having an unblemished maintenance record, despite having nine separate aircraft maintenance licences to his name. Enabling the company to operate maintenance procedures on a 'shoe string' budget. Initially, using single-engine Tiger Moth aircraft, East-West established Australia's first regular mail delivery service between Tamworth NSW, Port Maquarie and Newcastle. The company bought twin-engine Avro Anson aircraft which allowed it to carry more mail and passengers.
East-West acquired several Douglas DC-3s starting in 1953 and these 28-seat aircraft steadily replaced the smaller Avro Ansons in operating scheduled services throughout New South Wales. The last example was disposed in 1973 having latterly been operated on research flights into microwave landing systems for CSIRO.
It grew in the following years to an intrastate operator to Australia's third largest domestic carrier which owned by 1982 ten Fokker aircraft. By that time East-West was also about to acquire its first jet aircraft. It was however still reeling from a venture into the Northern Territory in 1980, which incurred heavy losses. This caused also a falling out among board members. East-West, already in 1981 in an era still governed by the Two Airlines Policy, became the first "third" carrier operating between Sydney and Canberra.
In 1982 former Ansett and Air Niugini executive Bryan Grey, in partnership with former Citicorp Australia merchant banking executive Duke Minks, formed East-West Development Pty Ltd with the specific purpose to acquire East-West Airlines. With a loan of $ 8.5 million from the Nauru Phosphate Royalties Trust they purchased East-West in a share buy-out. The take over was deemed controversial, as discussions queried how far the involvement of Nauruan capital constituted quasi a foreign takeover.
In the following years East-West competed vigorously with major airlines Ansett and Trans Australia Airlines on inter-capital routes. The Australian aviation industry was highly regulated at the time under the Two Airlines Policy, which prevented East-West from flying directly between major capital cities, so it instead offered services between major cities via regional centres. Routes included Melbourne to Sydney via Albury and Sydney to Brisbane via Newcastle and Coolangatta. East-West primarily flew Fokker F27 Friendship turboprops and Fokker F28 Fellowship jets but would eventually operate larger Boeing 737-300s and Boeing 727-200s. In June 1983 East-West sold return tickets between Sydney and Melbourne via Albury, which took about two hours 45 minutes, for $120, which was about half of the standard fare of $248 for direct flights by the duopoly carriers taking one hour 15 minutes. However, Ansett and Trans Australia Airlines also offered discounted fares down to around $140. According to Brian Grey the service attracted about 4,000 customers per month.
Because of its operating structure, East-West was able to significantly undercut other airlines. East West Airlines' aggressive "Third Airline" campaign forced the Federal Government to eventually scrap the Two Airline Policy. The Hawke Government worked to protect the anti-competitive agreement which had kept Australian air fares seemingly inflated for many years.
Managing Director Bryan Grey along with marketing consultant John Williams created a massive nationwide media campaign and thus attracted many first-time flyers with what could be described as Australia's first truly discounted fares in a now deregulated arena. East-West set the scene for other airlines to enter the Australian domestic market years later. In December 1983 East-West was sold, for A$20 to 30 million according to estimates, to Perth based Skywest Airlines owned by Ric Stowe. In particular the Government of New South Wales opposed the deal. Former owner Bryan Grey formed Compass Airlines in 1990 as first entrant into a then-deregulated domestic aviation market.
Under the new ownership East-West was retained as an independent entity. Skywest Holdings announced in May 1985 it planned to merge both Skywest Airlines and East-West, but this was not carried out except for some harmonisation of timetables. In 1985 East-West challenged the Two Airline Policy in the Federal Court.
In July 1987 East-West and Skywest were sold to Perth car dealer Perron Group which sold them on by the end of the month to Bodas Pty Ltd; a company set up by Ansett's owners, Peter Abeles' TNT and Rupert Murdoch's News Corporation; for a reported $150 million. It continued to operate as a separate entity until 1993 when its operations were integrated with those of Ansett and the East-West name ceased to be used.
Accidents and incidents
- On Wednesday 12 October 1949 an East-West Airlines Avro Anson plane crashed just after taking off from Tamworth. Four passengers escaped injury. The pilot, Captain John Lachlan Rentell, 35, had his right foot partly severed at the ankle, sustained internal injuries and deep wounds to the face and arms. He avoided a tree by turning the machine into a steep bank, headed north-west towards his best clearance and then turning south put the plane down. Aerodrome mechanics observed that the engines sounded sluggish and did not appear to be picking-up properly.
- On 5 December 1950, an East-West Airlines Avro Anson crashed at Zanatta's property in Pozieres, in the Southern Downs Region, Queensland. The plane was en route from Eagle Farm Airport (Brisbane) to Armidale Airport when one engine caught fire, filling the cockpit with smoke. The aircraft suffered extensive damage on impact, although the pilot and two passengers were unharmed.
- On 4 November 1957, an East-West Douglas DC-3 with 27 people on board took off from Sydney Airport en route to Tamworth Airport. When the aircraft reached a height of 61 metres (200 feet), the No.1 engine began to backfire and lose power. The pilot tried to shut down the faulty engine, but mistakenly shut down the working No.2 engine. The pilot tried to return to the airport for an emergency landing, but the plane had lost too much height. It crashed into a lake approximately 3 km (1.9 mi) north of the airport, with a depth of 4 metres (13 feet) of water, 46 metres (150 feet) from the nearest bank. All 27 people on board survived.
- On 31 May 1974, a Fokker F27 Friendship departed Orange Airport and was making a nighttime approach to Bathurst Airport in turbulent and rainy conditions. Just before reaching the runway threshold, at an altitude of approximately 67 metres (220 feet), the pilots realised the aircraft had drifted too far to the left of the runway centre line to make a safe landing, so they decided to initiate a go-around. However, the aircraft encountered a sudden downdraft, and due to its altitude being too low to effect a recovery, the rear fuselage impacted the ground heavily, just outside the boundary of the flight strip. The aircraft slid 625 metres (2050 feet) along the ground, ripping the starboard engine off the wing. The passengers and crew evacuated the aircraft, and all survived.
- 3 Lockheed Hudson (converted to civil transports)
- 8 Douglas DC-3
- 20 Fokker F27 Friendship
- 9 Fokker F28 Fellowship
- 2 Boeing 727-200
- 1 de Havilland Canada DHC-6 Twin Otter
- 8 BAe 146-300
- "East-West Takeover: Howard Clears Air". Sydney Morning Herald. 9 July 1982. Retrieved 11 December 2011.
- Gradidge, 2006, p.158
- John O'Hara: "How Nauru is flying in our back door" Sydney Morning Herald 6 July 1982 page 1
- "Hunt welcomes competition" The Age 15 October 1981 page 14
- East-West Airlines Museum of Australian Commercial Aviation
- John O'Hara: "Govt problem with an island's aviation aims" Sydney Morning Herald 6 July 1982 page 6
- Peter Hartcher: "Govt likely to stop cheap flights" Sydney Morning Herald 2 June 1983
- "Cheaper fares after big deal" Sydney Morning Herald 18 December 1983
- John Masanauskas: "East-West drops air deregulation bid" The Age 3 September 1987
- Graham Reilly: "Turbulence on the tarmac" Sydney Morning Herald 11 December 1989 page 11
- "Airline Quits as Buses Move In" Sydney Morning Herald 18 September 1991
- The Canberra Times, Thursday 13th October 1949. 'Crash Of Avro Anson At Tamworth" — Trove Digitised Newspapers — 
- "Plane on fire lands safely". The Canberra Times. 6 December 1950. p. 4. Retrieved 27 May 2010.
- "ASN Aviation Safety Database". Aviation Safety Network. Retrieved 26 May 2010.
- "East-West Airlines: The Hudson Era". Retrieved 27 December 2010.
- Airlines Remembered by BI Hengi, Publisher Midland Publishing
Gradidge, Jennifer M., The Douglas DC-1, DC-2, DC-3 - The First Seventy Years Volume 1, Air-Britain (Historians) Ltd, Tonbridge Kent, 2006, ISBN 0-85130-332-3
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