East Asia Institute (Ludwigshafen)
The East Asia Institute (German: Ostasieninstitut) founded in 1989, as part of the Ludwigshafen University of Applied Sciences. It offers four year or eight semester programmes (BA) in international business management combined with either a Chinese or Japanese country module covering cultural and language studies.
- German: Ostasieninstitut
- English: East Asia Institute
- Russian: Институт Восточной Азии (Institut Wostotschnoiy Azii)
- French: Institut pour l'Asie de l'est
- Chinese: 东亚学院 (Dongya Xueyuan)
- Japanese: 東アジアセンター (Higashi Ajia Senta)
Activities and mission
The mission of the Institute extends beyond education to include the facilitation of business relations between the state of Rheinland-Palatinate and Asia (especially China and Japan).
Currently the Institute benefits from a steady partnership with the Chinese province Fujian and the Japanese region Iwate. The Institute is also a partner in business consulting MSEs and global companies doing business in Asia.
Depending on the country module chosen students spend one year (5th and 6th semesters) in either China or Japan studying at one of our affiliated universities. Students may elect to complement their studies by completing an apprenticeship.
The East Asia Institute has partnerships to the following institutions in the People’s Republic of China and Japan:
- Fuzhou University in Fuzhou, Fujian
- Guangxi University in Nanning, Guangxi
- Guilin University of Electronic Technology in Guilin, Guangxi
- Guizhou University in Guiyang, Guizhou
- Hebei North University in Zhangjiakou, Hebei
- Takasaki Economics University in Takasaki, Gunma
- Kansai Gaidai in Hirakata, Osaka
- Akita International University in Akita, Akita
- Nagoya City University in Nagoya, Aichi
Enrolment in the programme is limited resulting in small cohorts of selected students who largely stay together for the duration of their studies except during the year abroad where students are at different universities in China and Japan. The small group sizes and low teacher-to-student ratio leads to a strong group identity which extends beyond the studies in the form of a graduate network.
StEAM (Students of East Asia Marketing) is a student association which, among other, functions contributes positively to student life by promoting cultural and social events for students.
Graduates and employment opportunities
Graduates of the Institute are particularly well placed to assume management tasks involving Asian markets. In the middle of the programme, a year of study and work in either China or Japan, depending on the student's choice of country module (see above), consolidates and expands on the language skills and cultural knowledge already learned. This practical experience, along with voluntary internships in the vacations and a dissertation with a company results in a good number of our students receiving job offers before their studies are complete.
- 1988: Foundation of the East Asia Institute as a part of the University of Applied Science in Ludwigshafen, Germany
- 1995: Transfer from the Emil Helfferich Collection from Neustadt to Ludwigshafen
- 1997: New construction of the East Asia Institute on the Rhine River
- 1997: Visit from the federal president Roman Herzog
- 2000: Visit from the federal president Johannes Rau
- 2001: Reopening of the Emil Helfferich Collection in the institute
- 2004: Change of the current program to Bachelor
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