BRG Sports

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(Redirected from Easton-Bell Sports)
BRG Sports, Inc.
FormerlyRiddell Bell Holdings, Inc.(2004–2006)
Easton-Bell Sports Inc. (2006–2014)
Company typeHolding company
IndustrySports equipment
Founded2004 (2004)
HeadquartersVan Nuys, Los Angeles, CA
OwnerFenway Partners
SubsidiariesRiddell Sports Group
Bell Sports (2004–2020)
Easton Sports (2006–2014)

BRG Sports, Inc. is an American holding company that owns and operates the Riddell Sports Group. BRG was founded in 2004 as Riddell Bell Holdings, Inc. by the private equity firm Fenway Partners, and served as the holding company for Fenway's two sports properties, Riddell Sports and Bell Sports. After Fenway acquired Easton Sports in 2006, the company's name was changed to Easton-Bell Sports, Inc.

In 2014, Easton-Bell sold Easton Sports to focus on its action sports companies, Bell, Riddell, and Giro. At this time, the holding company's name was changed to BRG Sports. In 2016, BRG sold Bell (including its subsidiaries Giro, C-Preme, and Blackburn) to Vista Outdoor, leaving Riddell its sole remaining property.





  1. ^ Channick, Robert (19 May 2017). "Lehigh Valley helmet company's owner embroiled in patent lawsuit". Chicago Tribune. Retrieved 27 January 2022 – via The Morning Call. Riddell is part of BRG Sports, which is owned by Fenway Partners, a private equity firm based in New York.
  2. ^ a b "Vista Outdoor Completes Acquisition of BRG Sports, Inc.'s Action Sports Division". Vista Outdoor. 2016-04-04. Retrieved 2020-06-06.
  3. ^ "Bauer Performance Sports to Acquire Easton Baseball/Softball For Us $330 Million". Kohlberg & Company. 2014-02-13. Retrieved 2020-06-06.
  4. ^ "Rawlings Purchasing Easton Diamond Sports - Team Insight".
  5. ^ "Performance Sports Group Acquires Easton Hockey". Marketwired. 2016-01-13. Retrieved 2020-06-06.
  6. ^ Mercanti, Saris (2014-04-21). "Bell-Riddell-Giro (BRG) sell Easton Cycling to Owner of RaceFace, now owned by FOX". Retrieved 2020-06-06.
  7. ^ "Fox Acquires Race Face and Easton Cycling". PinkBike. 5 December 2014. Retrieved 6 September 2017.