Eastpoint Mall, Singapore

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Coordinates: 1°20′33.80″N 103°57′11.10″E / 1.3427222°N 103.9530833°E / 1.3427222; 103.9530833

Eastpoint Mall
LocationSimei, Singapore
Opening dateDecember 1996
DeveloperFar East Organisation
ManagementFrasers Centrepoint
OwnerNTUC Income Insurance Co-operative Pte Ltd
No. of stores and services180
No. of anchor tenants8
Total retail floor area214,161 sq ft
No. of floors8 (2 basements + 6 retail levels)
Public transit access EW3  Simei
WebsiteEastpoint Mall

Eastpoint Mall (Chinese: 东福坊) is a shopping mall located in Simei, Singapore besides Simei MRT station. It is known for its wide selection of educational and enrichment centres and its pet shop (The Pet Safari), which was once the largest in Asia.

The mall is owned by NTUC Income, and is managed by Frasers Centrepoint Malls.[1]


Eastpoint Mall was developed by Far East Organisation and was completed in December 1996. Like other suburban malls at that time, it featured a cinema, supermarket, department store, food court, an arcade and a book store as anchors. It also had an array of speciality shops and restaurants. The mall pioneered several firsts, such as a rooftop children's pool and a wet market on the ground level of the mall, although both were subsequently closed.

In 1998, the property was sold to NTUC Income Insurance Co-operative Pte Ltd.[2]

The mall's popularity begin to decline in the early 2000s, as patronage declined due to competition from the larger malls at Tampines and the city. This prompted the Golden Village cinema to close in early 2002 and its premises was subsequently converted to academic use.[3] In 2007, several anchor tenants, including The Pet Safari, withdrew or moved into smaller premises. Minor renovation works were also carried out as well.

The mall did not undergo any major renovations until March 2013, when it was revamped with a new exterior facade, an increase in retail space and a refreshed tenant mix. Several anchor tenants were relocated to different levels, such as NTUC Fairprice taking up the entirety of Level 5, and Challenger and Daiso reallocated to Basement 1. The food court was reallocated to Level 4, Formerly operated by Food Junction. Level 6 remains allocated to educational centres, a child care centre and a nautical themed play deck. The mall reopened in December 2014.[4][5]

See also[edit]


  1. ^ "About Eastpoint Mall". Eastpoint Mall.
  2. ^ "Far East to get $193m from Eastpoint sale". The Straits Times. April 16, 1998. Retrieved April 6, 2018.
  3. ^ "Golden Village closes cinema at Eastpoint". The Straits Times. March 5, 2002. Retrieved April 6, 2018.
  4. ^ "16-year-old Eastpoint Mall to get makeover". The Straits Times. February 5, 2013. Retrieved April 6, 2018.
  5. ^ "Bigger, better Eastpoint Mall to reopen on Dec 2". The Straits Times. November 26, 2014. Retrieved April 6, 2018.

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