Ecko Unltd.

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Yakira, L.L.C.
Ecko Unlimited
TypeSubsidiary
IndustryClothing industry
FoundedJune 29, 1993; 29 years ago (1993-06-29)
FounderMarc Ecko
HeadquartersNew York City, U.S.
Area served
Worldwide
Key people
Marc Ecko (CCO)
ParentIconix Brand Group
Websiteecko.com

Yakira, L.L.C. (trade name: Ecko Unltd.) is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under brands including the men's Ecko Unltd. line and the Ecko Red line for girls and women.[1] It is headquartered in New York City. The company's products have been popular since the late 1990s; they were originally associated with hip hop and skating culture and moved into the mainstream urban culture in the early 2000s.[2] It is most often associated with hip hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.[3]

History[edit]

Marc Ecko began selling graffiti-style T-shirts in the mid 1980s and then founded his clothing brand, Ecko Unlimited, in 1993, with investments from his twin sister, Marci, and friend Seth Gerszberg. The brand was brought into attention with the help of its early clients like Spike Lee and Chuck D, as well as a segment in Good Morning America that featured its T-shirt designs.[4] The company later acquired Avirex and Zoo York. In 2009, Ecko Unlimited had over $1 billion in global revenue and was the largest brand in streetwear.[5]

On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in Ecko Unlimited. It acquired full ownership in May 2013.[6]

Sponsorships[edit]

Skateboarding[edit]

•Country Manny Santiago

Former[edit]

Freestyle Motocross[edit]

•Country Mike Metzger •Country Jeremy Stenberg

Iconix Advertisement[edit]

See also[edit]

References[edit]

  1. ^ Plunkett, Jack W. (2008). Plunkett's Apparel & Textiles Industry Almanac 2008. Plunkett Research, Ltd. ISBN 978-1593921101.
  2. ^ Walker, Rob (July 10, 2005). "Cul-de-Sac Cred". The New York Times. Retrieved November 22, 2016.
  3. ^ "MC Serch talks JAY-Z, Nas, His Beef with MC Hammer, New Rappers, Weed & More | Drink Champs". YouTube.
  4. ^ Young, Vicki M. (April 4, 2014). "Former Ecko Unltd. Licensee in Bankruptcy". Women's Wear Daily. Penske Media Corporation. Retrieved November 22, 2016.
  5. ^ Lubow, Arthur (March 1, 2009). "It's Going to Be Big". Inc. Mansueto Ventures. Retrieved November 22, 2016.
  6. ^ Dolgetta, Maria (May 24, 2013). "Iconix Acquires The Remaining 49% Interest In Ecko Unltd., and Marc Ecko Cut & Sew". PR Newswire. PR Newswire Association. Retrieved November 22, 2016.

External links[edit]