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In March, 2008, led by green entrepreneur, Richard Stromback, and Virgin group owner, Richard Branson came up with the concept of the Ecology Summit to bring together moguls of the corporate world to address the threat of the corporate world on the environment.
- Sorkin, Andrew Ross (20 March 2008). "At island retreat, Branson and friends seek to save a world 'on fire'". NYT. NYC. Retrieved 19 July 2016. article in New York Times