Economic activism involves using economic power for change. Both conservative and liberal groups use economic activism to boycott or outbid companies and organizations that do not agree with their particular political, religious, or social values. Conversely, it also means purchasing from those companies and organizations that do.
Types of economic activism
Brand activism is the type of activism in which business plays a leading role in the processes of social change. Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term relationships with the customers and prospects. Kotler and Sarkar defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about.
Consumer activism is activism on behalf of consumers for consumer protection or by consumers themselves. For instance, activists in the free produce movement of the late 1700s protested against slavery by boycotting goods produced with slave labor. Today, vegetarianism, veganism, and freeganism are all forms of consumer activism which boycott certain types of products. Other examples of consumer activism include simple living, a minimalist lifestyle intended to reduce materialism and conspicuous consumption, and tax resistance, a form of direct action and civil disobedience in opposition to the government that is imposing the tax, to government policy, or as opposition to taxation in itself.
Shareholder activism involves shareholders using an equity stake in a corporation to put pressure on its management. The goals of activist shareholders range from financial (increase of shareholder value through changes in corporate policy, financing structure, cost cutting, etc.) to non-financial (disinvestment from particular countries, adoption of environmentally friendly policies, etc.).
- Civil disobedience
- Consumer activism
- Brand activism
- Direct democracy
- Dual power
- General strike
- Tax resistance
- Sarkar, Christian; Kotler, Philip (October 2018). Brand Activism: From Purpose to Action. ISBN 978-0-9905767-9-2.
- Lin, Tom C. W. (2015-03-18). "Reasonable Investor(s)". Rochester, NY. SSRN 2579510. Cite journal requires
- "Activist Investor Definition". Carried Interest. Retrieved 17 July 2015.