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EdFinancial Services is a financial company which provides student loans servicing for 15 of the top 100 lenders in the USA, including regional and national banks, secondary markets, state agencies and other student loan providers. It is headquartered in Knoxville, Tennessee.
In 1988, CEO William A. Hollin (known as Tony Hollin) launched the Educational Funding of the South, going by the name Edsouth, the precursor to EdFinancial Services, in Knoxville. With the backing of local underwriters, Hollin spent six years steadily building the company, going bank to bank buying student loans.
In 2004, Edsouth provided student loans mostly in the southeast US, and had an income of over $150 million.
Instead of marketing predominantly to students like some of its competitors, it used a business-to-business strategy and communicated directly with financial aid administrators. The strategy worked, with a 70% annual growth rate over a five-year period, and an increase from $3 million to $35 million in annual revenue.
In 2002, the company launched eCampusTours.com, which purportedly claims to "allow students to search online for colleges"[ambiguous]. The website featured 360° by 360°[ambiguous] virtual college tours of more than 11,000 college campuses[ambiguous], allowing students to see campus life through IPIX virtual tours.[ambiguous]