Ed Valenti is an American television personality and entrepreneur best known as an early pioneer of infomercials and for creating the Ginsu knives. In 1975, Valenti and his business partner Barry Becher founded Dial Media, Inc. (now PriMedia Inc), one of the first major infomercial companies in the world. Valenti is credited with coining a number of phrases widely adopted by the industry, including: “But wait, there’s more!”, “Now how much would you pay?” and “This is a limited-time offer, so call now.”
- "The Wisdom of Ginsu: Carve Yourself a Piece of the American Dream". Career Press (March 2005). ISBN 978-1564148032
- Harry, Lou (2002). As Seen on TV – 50 Amazing Products and the Commercials that Made Them Famous. Quirk Productions, Inc. ISBN 978-1422366998.
- Poundstone, Wiliam (2011). Priceless: The Myth of Fair Value (and How to Take Advantage of It). Hill and Wang. ISBN 978-0809078813.
- "Barry Becher – Creator of Ginsu Knife Commercials Dies". The New York Times.
- "La Fi Lazarus". Los Angeles Times.
- "Rovell As Seen on TV Infomercial". CNBC.
- Migoya, David (January 11, 2010). "Infomercial claims often inflated, consumer tests show". The Seattle Times. Retrieved October 26, 2017.
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