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EduFocal Limited
EduFocal logo.jpg
Type of business Private
Type of site
Social Learning
Available in English
Headquarters Kingston, Jamaica, Jamaica
Area served Jamaica
Founder(s) Gordon Swaby
Key people Gordon Swaby, CEO/Founder
Paul Allen, Lead Developer
Employees approx. 5
Registration Required
Launched March 15, 2012
Current status Active

EduFocal is a social learning website for Primary Exit Profile (PEP) students in Jamaica and Caribbean Secondary Education Certificate (CSEC) students in the Caribbean.[1] The service uses gamification to present its test material to students on the service.[2]


In December 2012, the company entered into a partnership with The Jamaica Observer to offer free access to the service through the purchase of a Sunday Observer. The partnership also saw EduFocal expanding its content base to offer not only questions and answers for subjects, but reading content material from the Observer's Study Centre publication.[3][4][5]


  • In 2011, EduFocal's logo won an award from Graphic Design USA via branding company Tactic Marketing [6]

EduFocal Awards Event[edit]

The EduFocal Awards is an annual event by EduFocal that awards the top users on its service with cash and other prizes. The first event was held on July 1, 2013 at the Jamaica Pegasus in Kingston, Jamaica [7]