From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
EduFocal Limited
EduFocal logo.jpg
Type of businessPrivate
Type of site
Social Learning
Available inEnglish
Area servedJamaica
Founder(s)Gordon Swaby
Key peopleGordon Swaby, CEO/Founder
Paul Allen, Lead Developer
Employeesapprox. 5
LaunchedMarch 15, 2012
Current statusActive

EduFocal is a social learning website for Primary Exit Profile (PEP) students in Jamaica and Caribbean Secondary Education Certificate (CSEC) students in the Caribbean.[1] The service uses gamification to present its test material to students on the service.[2]


In December 2012, the company entered into a partnership with The Jamaica Observer to offer free access to the service through the purchase of a Sunday Observer. The partnership also saw EduFocal expanding its content base to offer not only questions and answers for subjects, but reading content material from the Observer's Study Centre publication.[3][4][5]


  • In 2011, EduFocal's logo won an award from Graphic Design USA via branding company Tactic Marketing [6]

EduFocal Awards Event[edit]

The EduFocal Awards is an annual event by EduFocal that awards the top users on its service with cash and other prizes. The first event was held on July 1, 2013 at the Jamaica Pegasus in Kingston, Jamaica [7]


  1. ^ "The Daily Herald -Observer/EduFocal online study programme praised". Retrieved 2017-11-02.
  2. ^ Davis, Nick (2016-04-05). "Turning school exams into a game". BBC News. Retrieved 2017-11-02.
  3. ^ "Fresh, exciting GSAT, CSEC study method".
  4. ^ "Gov't ministers hail Observer/EduFocal online study programme".
  5. ^ "EduFocal and Observer launch new frontier".
  6. ^ "Tactic receives National Logo Design Recognition". Archived from the original on 2011-11-03.
  7. ^ "Students win big in EduFocal awards".