Outreach is an activity of providing services to any populations who might not otherwise have access to those services. A key component of outreach is that the groups providing it are not stationary, but mobile; in other words they are meeting those in need of outreach services at the locations where those in need are. In addition to delivering services, outreach has an educational role, raising the awareness of existing services.. It includes identification of underserved population and referral to services.
Outreach is often meant to fill in the gap in the services provided by mainstream (often, governmental) services, and is often carried out by non-profit, nongovernmental organizations. This is a major element differentiating outreach from public relations. Compared with staff providing traditional services, Dewson et al. (2006) notes that outreach staff may be less qualified, but are more highly motivated.
Rhodes (1996) distinguishes between three types of outreach: domiciliary (undertaken at individual homes), detached (undertaken in public environments and targeting individuals), and peripatetic (undertaken at public or private environments and targeting organizations rather than individuals). Dewson et al. (2006) lists another type in addition to those three: the satellite type, where services are provided at a dedicated site.
Dewson et al. (2006) list the following tools of outreach: leaflets, newsletters, advertising; stalls and displays, and dedicated events, with the common location being local community institutions such as libraries, community centres, markets and so on. Compared with traditional service providers, outreach services are provided closer to individuals residence, are voluntary, and have fewer, if any, enforceable obligations.
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- "Maximising the Role of Outreach in Client Engagement", Dewson S, Davis S, Casebourne J. Research Report DWPRR 326, Department for Work and Pensions, 2006.
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