Edward J. Noble
Edward John Noble (October 8, 1882 – December 28, 1958) was an American broadcasting and candy industrialist originally from Gouverneur, New York. He co-founded the Life Savers Corporation in 1913. He founded the American Broadcasting Company when he purchased the Blue Network in 1943 following the Federal Communications Commission's (FCC) decree that RCA divest itself of one of its two radio networks.
In 1912, chocolate manufacturer Clarence Crane of Cleveland, Ohio invented Life Savers as a "summer candy" that could withstand heat better than chocolate. Since the mints looked like miniature life preservers, he called them Life Savers. After registering the trademark, Noble bought the rights to the peppermint candy for $2,900. Instead of using cardboard rolls, which were not very successful, he created tin-foil wrappers to keep the mints fresh. Pep-O-Mint was the first Life Savers flavor.
Noble was the first chairman of the Civil Aeronautics Authority. He also served as Undersecretary of Commerce under President Franklin D. Roosevelt, 1939-1940. Following the Federal Communications Commission's order that RCA divest itself of one of its two radio networks, he founded the American Broadcasting Company (ABC) when he purchased the Blue Network (formerly part of NBC) on October 12, 1943. He tried to build ABC into an innovative and competitive broadcaster, but was hampered by financial problems and the pressure of competing with long-established NBC and CBS. By 1951, he entered negotiations to merge the network with United Paramount Theaters, headed by Leonard Goldenson; Goldenson became chairman of the ABC network, while Noble sat on its board of directors for the rest of his life.
Noble, 76, died at his home on December 28, 1958, after several months of illness.
In 1943, Noble bought the St. Catherines Island on the coast of Georgia; in 1968, ten years after his death, the island was transferred to the Edward J. Noble Foundation.
The island is now owned by the St. Catherines Island Foundation, and the island's interior is operated for charitable, scientific, literary, and educational purposes. The foundation aims to promote conservation of natural resources, the survival of endangered species, and the preservation of historic sites, and to expand human knowledge in the fields of ecology, botany, zoology, natural history, archaeology, and other scientific and educational disciplines.
Noble was part of the St. Lawrence Seaway Project and was appointed to the advisory board by President Dwight D. Eisenhower in 1954. He owned Boldt Castle, the Thousand Island Club, and a summer residence on Wellesley Island. The ornamental street lights in the village park are all that remain of the gift of new street lights that were given to the village by Edward and his brother, Robert. The lights were in memory of their father.
Three hospitals and a foundation are named after him.
- "Approves Buying of Blue Network," The New York Times, Wednesday, October 13, 1943.
- "Deaths: Edward John Noble". Daytona Beach Morning Journal. December 29, 1958.
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