Efficient Consumer Response
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Efficient Consumer Response (ECR) is a joint trade and industry body working towards making the grocery sector as a whole more responsive to consumer demand and promote the removal of unnecessary costs from the supply chain.
There are four focus areas under ECR: demand management, supply management, enablers and integrators, which are intended to be addressed as an integrated set. These form the basis of the ECR Global Scorecard.
ECR Europe was launched in 1994. With its headquarters in Brussels, the organization works in co-operation with national ECR initiatives in most European countries. Participation in projects at European and national levels is open to companies in the grocery and Fast-Moving Consumer Goods sectors – including retailers, wholesalers, manufacturers, suppliers, brokers and third-party service providers such as logistics operators.
Every year ECR Europe organizes projects where companies from Europe explore new areas of working together. The results of these projects are published and there is an annual ECR Europe conference.