El Rubius

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El Rubius
Rubén Doblas Gundersen en 2017 (49780612267) (cropped).jpg
ElRubius at Club Media Fest in 2017[1]
Personal information
BornRubén Doblas Gundersen
(1990-02-13) 13 February 1990 (age 31)
Height185 cm (6 ft 1 in)[2]
Partner(s)Irina Isasia (2016-present)[3]
YouTube information
Years active2006–present
Subscribers40 million[4]
Total views9.2 billion[4]
Associated acts
  • mangelrogel
  • aLexBY11
  • CheetoSenior
  • ITownGameplay
YouTube Silver Play Button 2.svg 100,000 subscribers 2012
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2013
YouTube Diamond Play Button.svg 10,000,000 subscribers 2015

Updated: July 2021

Rubén Doblas Gundersen (Spanish: [ruˈβen ˈdoβlaz ˈɣundeɾsen]; [a] born 13 February 1990 in Mijas), better known by his pseudonym El Rubius or elrubiusOMG (/ˈrbiəs/), is a Spanish-Norwegian YouTube personality whose channel primarily consists of gameplays and vlogs. His channel currently has over 9.1 billion views[5][6] and 40 million subscribers.[7] It is also the 50th most subscribed YouTube channel in the world.

A tweet from Rubius's official Twitter account was the most retweeted tweet in the world for the year 2016. The tweet was retweeted more than 1.3 million times.[8]

He is one of the most popular streamers on Twitch, having the third most-followed Twitch channel in the world.[9][10] In January 2021 he changed his place of residence from Spain to Andorra.[11]

Early years and education[edit]

Rubén Doblas Gundersen was born on February 13, 1990, in the town of Mijas, Málaga.[12] Son of a Norwegian mother, named Bente, and a Spanish father, he has a younger sister named Liv on his mother's side and two brothers on his father's side.[13] When he was three years old, his parents divorced. His mother moved to Bergen with Rubén, where she again became a partner with another Spanish man named Héctor, whom Rubius often refers to as The Godfather in his videos. Because of that, he moved back to Madrid, where he went through primary and secondary school. His first console was a Super NES, to which Rubén admitted that it was essential to develop his love for video games and geek culture, and that if it hadn't been for that he would never have reached where he was.[14][15]

In his high school stage, at the age of 16 his parents separated again, so he relocated to Norway again. During this time he met Miguel Ángel Rogel Ruíz, better known by his online alias mangelrogel or simply Mangel, through an internet forum, and began to upload his first videos on YouTube through his user elrubius, which Rubén claimed to have chosen that as a play on words since as a child he had blonde hair and his name was Rubén. He finished his studies and returned to Spain with his godfather, where he worked as an intern and in a supermarket before entering to study 3D modeling and animation in Arteneo school in Madrid.[13]


YouTube channel[edit]

El Rubius has two channels: elrubiusOMG and Rubius Z. His first channel "elrubiusOMG" was created on April 3, 2006. His second channel "Rubius Z" was created on December 19, 2011 because he could not become a YouTube partner on his first channel due to a strike.

Although his channels are focused on gameplays, El Rubius also posts vlogs, challenges, answers fan questions and does sketch comedies, among others.

In 2011, his channel started becoming popular in many Spanish-speaking countries. He gained attention when he posted a gameplay of The Elder Scrolls V: Skyrim.[16] He later published videos of him on the Chatroulette website, which gained him an even larger following.[17]

He became the most subscribed Spanish channel in November 2012, surpassing fellow YouTuber Willyrex.[18] In February 2013, he reached one million subscribers and two years later, in February 2015, he became the first Spanish YouTuber whose channel reached 10 million subscribers,[19] and in July 2018 he reached 30 million subscribers.[20] Therefore, in October 2015, he got the Diamond Play Button at the YouTube 10th Anniversary Party in Madrid.[21][22]

El Rubius has made appearances in the 2015 and 2016 editions of YouTube Rewind.[23][24]

On March 25, 2018 elrubiusOMG broke Ninja and Drake's record for most concurrent viewers during a Fortnite stream and the record for most concurrent viewers on a YouTube Gaming livestream with 1.1 million people tuning in.[25] The tournament consisted of 99 other Spanish-speaking streamers who all broadcast the game to their own audiences, all together the Battle Royale tournament had over 42M live views.[26]


In 2014, El Rubius published El libro Troll, an interactive book full of challenges.[27] The book reached number one in sales in Spain for eight weeks and was a bestseller at the Madrid Book Fair 2014.[28] The Superintendencia de Industria y Comercio deemed it unsuitable for children and teenagers,[29] and it was described by parents as a sexual book.[30]

Spanish publishing group Planeta published his first comic entitled El Rubius: Virtual Hero on September 15, 2015.[31] Its second part, whose title is Virtual Hero II: La torre imposible, was published in June 2016.[32] The third and last part of the saga was published on April 4, 2017, and it was entitled Virtual Hero III: La máscara del troll.[33]

On 3 October 2018 he uploaded a documentary about his life on his YouTube channel.[34] It was released on Movistar+ in October 11, 2018.[35] On 12 October 2018, Virtual Hero, the first anime series released in Spain, premiered on Movistar+.[36][37] It is directed by Alexis Barroso, illustrated by Lolita Aldea and written by Juan Torres, based upon the comic by El Rubius.[38]


On April 21, 2016, El Rubius received the "YouTuber of the Year" award at the first Play Awards ceremony celebrated in Palma de Mallorca, Balearic Islands, Spain.[39]


  1. ^ In isolation, Doblas and Gundersen are pronounced [ˈdoβlas] and [ˈɡundeɾsen], respectively.


  1. ^ ""Fury at the arrival of El Rubius in Argentina"" (text; image). www.infobae.com (in Spanish). 11 October 2017. Retrieved 16 April 2020.
  2. ^ https://web.archive.org/web/20130706005628/http://www.idimodels.com/composite.php?id=17143
  3. ^ "Irina Isasia, la novia de Elrubius toma la palabra: "Siempre he querido proteger mi intimidad"". ELMUNDO (in Spanish). 9 May 2018.
  4. ^ a b "About elrubiusOMG". YouTube.
  5. ^ "YouTube Top 100 Most Subscribed Channels List". VidStatsX. Archived from the original on 16 October 2013. Retrieved 18 February 2016.
  6. ^ "YouTube Stats Summary". Social Blade.
  7. ^ "elrubiusOMG Stats, info and subscriber count in realtime". SubscriberCount.
  8. ^ "Un tuit de El Rubius, el más retuiteado del mundo este 2016". El Periodico de Catalunya (in Spanish). 7 December 2015. Retrieved 22 November 2016.
  9. ^ "rubius's YouTube Stats Summary Profile". Social Blade.
  10. ^ "rubius's Twitch Stats Summary Profile". Social Blade.
  11. ^ Femmine, Daniel Lara, Laura Delle (18 January 2021). "El Rubius anuncia que se muda a Andorra y reabre el debate sobre el pago de impuestos de los 'influencers'". EL PAÍS (in Spanish). Retrieved 20 January 2021.
  12. ^ "Así han cambiado los youtubers más famosos". Qué! (in Spanish). 16 February 2016. Retrieved 28 May 2021.
  13. ^ a b "Elrubius: "Vivo a base de pedir comida por internet"". ELMUNDO (in Spanish). 7 February 2016. Retrieved 28 May 2021.
  14. ^ Befring, Åse Marit (8 March 2015). "Norske Ruben blir nedrent av beundrere". NRK (in Norwegian Bokmål). Retrieved 28 May 2021.
  15. ^ "Historia de El Rubius: cómo Rubén Doblas se transformó en ElRubiusOMG S.L." Marketing 4 Ecommerce - Tu revista de marketing online para e-commerce (in Spanish). 19 January 2021. Retrieved 28 May 2021.
  16. ^ Siccardi, Xiana (28 January 2018). "ElRubius cumple seis años de reinado en YouTube como espejo de una generación". La Vanguardia (in Spanish). Retrieved 14 January 2020.
  17. ^ Fcinco EM (3 October 2016). "ElRubius ya no "mola" tanto y pide comprensión a sus seguidores". El Mundo (in Spanish). Unidad Editorial. Retrieved 14 January 2020.
  18. ^ "ElRubius rompe las gráficas y se convierte en el más seguido en Youtube". PR Noticias (in Spanish). 18 August 2016. Retrieved 14 January 2019.
  19. ^ López, Guillermo (3 February 2015). "El Rubius logra diez millones de seguidores en YouTube". El País (in Spanish). Retrieved 14 January 2019.
  20. ^ "ElRubius llega a los 30 millones de suscriptores en Youtube". Última Hora. 2 July 2018. Retrieved 14 January 2019.
  21. ^ "El Rubius, the first Spanish YouTube channel which reaches 10 million subscribers". El Economista (in Spanish). 4 February 2015. Retrieved 4 February 2015.
  22. ^ Peinado, Mari Luz; González, Lucía (23 October 2015). "El Rubius and Vegetta777, the first Spanish 'diamonds' in YouTube". El País (in Spanish). Retrieved 23 October 2015.
  23. ^ YouTube Spotlight (9 December 2015). "elrubiusOMG in Youtube Rewind 2015". YouTube. Retrieved 9 December 2015.
  24. ^ YouTube Spotlight (7 December 2016). "elrubiusOMG in Youtube Rewind 2016". YouTube. Retrieved 7 December 2016.
  25. ^ Siccardi, Xiana (26 March 2018). "ElRubius bate un nuevo récord mundial de Youtube con el torneo online de 'Fortnite'". La Vanguardia (in Spanish). Retrieved 14 January 2019.
  26. ^ Alexander, Julia (26 March 2018). Grant, Christopher (ed.). "Fortnite livestream with 100 YouTubers draws in more than 1M viewers". Polygon. Vox Media, Inc. Retrieved 2 April 2018.
  27. ^ Muñoz, F. (13 August 2014). "La estrella española de Youtube que se convirtió en el escritor que más vende". ABC (in Spanish). Retrieved 2 October 2018.
  28. ^ Alós, Ernest (22 July 2014). "There's a Troll at the bookshops". El Periódico de Catalunya (in Spanish). Barcelona. Retrieved 22 July 2014.
  29. ^ EFE (11 November 2015). "'El libro troll' de El Rubius no es apto para niños, según una autoridad colombiana". 20 Minutos (in Spanish). Retrieved 2 October 2018.
  30. ^ Lizarazo, Tatiana (28 October 2015). "'El libro Troll' tiene en alerta a padres por retos de tipo sexual". El Tiempo. Retrieved 2 October 2018.
  31. ^ Delgado Manzano, Jesús (16 September 2015). "El Rubius: Virtual Hero, el cómic de El Rubius". Hobby Consolas (in Spanish). Retrieved 2 October 2018.
  32. ^ Delgado Manzano, Jesús (10 June 2016). "Virtual Hero 2: El Rubius - La Torre Imposible - Review del segundo cómic de El Rubius". Hobby Consolas (in Spanish). Retrieved 2 October 2018.
  33. ^ Mollejo, Verónica (24 October 2017). "Virtual Hero, la serie de anime creada por El Rubius". OK Diario (in Spanish). Dos Mil Palabras S.L. Retrieved 2 October 2018.
  34. ^ "El Rubius preestrena hoy su documental en su canal de Youtube". Europa Press (in Spanish). 3 October 2018. Retrieved 3 October 2018.
  35. ^ Millán, Víctor (3 October 2018). "'De Rubén a Rubius', el documental que cuenta el ascenso del youtuber". AS (in Spanish). Retrieved 3 October 2018.
  36. ^ EFE (24 September 2018). "El Rubius se pasa al anime con 'Virtual Hero' el 12 de octubre en Movistar+". Heraldo de Aragón (in Spanish). Henneo. Retrieved 2 October 2018.
  37. ^ Gimferrer, Pere Solà (20 October 2017). "El Rubius prepara con Movistar el primer anime de la historia de España". La Vanguardia (in Spanish). Barcelona. Retrieved 2 October 2018.
  38. ^ Crespo, Irene (10 April 2018). "Primeras imágenes de 'Virtual Hero', el anime de El Rubius". Cinemania (in Spanish). El Mundo. Retrieved 2 October 2018.
  39. ^ "El Rubius receives the Play Award for "Youtuber of the Year" in Palma". El Mundo (in Spanish). Palma. 20 April 2016. Retrieved 20 April 2016.


See also[edit]