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Elastoplast trademark logo
Elastoplast 40 pack of plastic sterile strips (AU)

Elastoplast is a brand of adhesive bandages (also called sticking plasters) and medical dressings made by Beiersdorf.[1] Beiersdorf bought UK and Commonwealth rights from the parent company, Smith & Nephew in 1992 for £46.5 million. It has become a genericized trademark for "sticking plaster" in some Commonwealth countries including the United Kingdom and Australia.[2] [3]

In some countries in Europe Hansaplast, a brand name started by Beiersdorf in 1922, is used instead.[4] A third trademark, named Curitas, is used in parts of Latin America.

See also[edit]