|Parent company||Universal Music Group (2013–present)|
|Country of origin||Germany|
Electrola is a German record label and subsidiary of Universal Music Group. Based in Munich, its roster has a large number of successful artists, both past and present, including Chumbawamba, Matthias Reim, Helene Fischer, Brings, Höhner, and Santiano.
Electrola was founded in Berlin in 1925 by the Gramophone Company. In March 1931 Electrola, with its parent label and Carl Lindström Company parent Columbia Graphophone Company, merged to form the Electric & Musical Industries Ltd. (EMI).
In 2002, Electrola was merged with the German branch of Virgin Records to form EMI Music Germany. With the acquisition of most of EMI by Universal Music Group in 2012, UMG now handles the German EMI and Electrola back catalog. The original HMV logo has continued as the label's logo over time.
Electrola has achieved international chart success through many high-profile artists. Two of the most notable hits in the label's history are Marlene Dietrich's 1945 classic "Lili Marleen", and more recently Chumbawamba's 1997 hit "Tubthumping".
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