Electus

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Electus is a production studio founded by Ben Silverman (former co-chairman of NBC Entertainment and chief executive officer of Reveille) and financed by Barry Diller’s IAC/InterActiveCorp in 2009.[1] Since Electus’ launch, the company has announced several acquisitions and partnerships, as well as development deals with NBC, ABC, MTV, VH1, Facebook, Yahoo!, and AOL.

Production partners[edit]

As part of its inception, IAC partnered Electus with CollegeHumor, the comedy portal that has developed series both on the web and TV.[2]

In January, 2010, Electus partnered with Jason Bateman and Will Arnett to launch a sponsor-driven advertising and digital production company, DumbDumb. Since DumbDumb's inception, it has launched branded campaigns including one for Orbit Gum,[3] and an online talk show on behalf of Denny's called "Always Open".[4]

In August, 2010, Electus announced a production and distribution deal with 5x5 Media. 5x5 Media is headed by Craig Armstrong, Rick Ringbakk and Tod Mesirow, whose combined producer credits include Survivor, Amazing Race, Extreme Makeover: Home Edition, Jamie Oliver's Food Revolution and many more. As part of the deal, 5x5 Media will partner with Electus to both create and co-produce original projects across all platforms.[5]

In January, 2011, Electus announced the acquisition of Engine Entertainment and the formation of a new in-house global distribution arm, Electus/Engine Distribution.[6] The new division handles in-house and third-party projects for distribution globally, including a partnership with Abbot Reif Hameiri Production Company, a leading production company in Israel.[7]

In January, 2011, Electus partnered with former MTV President of programming Tony DiSanto and head of series development Liz Gateley, to form an independent, multi-media production company, DiGa. DiGa will focus on producing reality and scripted series for primetime cable and network outlets.[8]

In June, 2012, Electus announced that they have partnered with YouTube to launch the official YouTube food channel HUNGRY[9] with Celebrity chefs Duff Goldman and Laura Vitale.

Projects[edit]

Electus projects include:

  • The Hero (Current)
  • King of the Nerds (Current; Co-produced with 5x5 Media)
  • Mob Wives (Current; Co-produced with The Weinstein Co)
  • Fashion Star (2012; Co-produced with 5x5 Media, Magical Elves, EJD Productions, and The Global Fashion Association)
  • Car Boss (2012; Co-produced with 5x5 Media)
  • William the Conqueror (2011)
  • Master of the Mix (2010)
  • Crowd Sourced Hero (current Facebook program)
  • Jerk All Stars (2010; MySpace)
  • The Sheriff (2011; Co-produced with 5x5 Media)
  • Marco Polo (2012; Co-produced with The Weinstein Company Television)
  • YouTube official food channel HUNGRY (2012)
  • Killer Women (2014; Co-produced with Latin World Entertainment, ABC Studios, and Pol-Ka Productions)

References[edit]

  1. ^ Paul Thomasch. "NBC executive Silverman exits for IAC venture," Reuters, July 27, 2009.
  2. ^ Stuart Levine. "Ben Silverman's Electus to Take Over CollegeHumor" Variety, Nov 5, 2009.
  3. ^ David Kaplan. "IAC's Electus Rolls Out 'Dirty Shorts' Branded Campaign," PaidContent.org, June 11, 2010.
  4. ^ Andrew Hammp. "Denny's and DumbDumb Introduce Online Talk Show," Ad Age, March 6, 2011.
  5. ^ Stuart Levine. "Electus Gets Distrib Rights in 5x5 Deal" Variety, Aug 9, 2010.
  6. ^ Gavin O'Malley. "IAC's Electus Acquires Engine Entertainment, Forms Global Distribution Arm" MediaPost, Jan 18, 2011.
  7. ^ Wrap Staff. "Ben Silverman's Back in Business with Shine" The Wrap, Feb 2, 2010.
  8. ^ Nellie Andreeva. "Former MTV Execs Tony DiSanto & Liz Gateley Unveil New Company, First Slate" Deadline.com, Jan 24, 2011.
  9. ^ Huffington Post - YouTube HUNGRY Channel

External links[edit]