Elektron (company)

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Elektron Music Machines
Private
Industry Musical Instruments
Founded 1998; 19 years ago (1998)
Headquarters Gothenburg, Sweden
Key people
  • Jonas Hillman (CEO)
  • Daniel Troberg
  • Simon Krusell
Products
  • Musical instruments
  • Effects units
  • Music Software
Website elektron.se

Elektron started making electronic musical instruments in 1998. The company has its headquarters, R&D and production in Gothenburg, Sweden. Since 2012 there are also two subsidiaries: one in Los Angeles, California and the other in Tokyo, Japan. Products include hardware and software for music production as well as content such as sound packs and samples. Musicians who use Elektron instruments include Timbaland, The Knife and Depeche Mode.[1]

Product History[edit]

The first Elektron product was an analog/digital hybrid tabletop synthesizer called the SidStation. Its sound engine was a Commodore 64 SID chip. During the years 2001-2003, Elektron released the Machinedrum (a 16-voice digital drum machine) and the Monomachine (a programmable 6-voice synthesizer using single-cycle waveforms). These instruments were, like the SidStation, housed in polished aluminum casing.

Since then, the range of products has been extended to include the following hardware: The Octatrack (a sampler), Analog Keys & Analog Four (keyboard/tabletop 4-voice analog synthesizer), Analog Rytm (an 8-voice hybrid analog/digital drum machine) and Analog Heat (an 8-effects programmable analog sound processing unit). In 2015 Elektron released Overbridge (a software package used to integrate Elektron Analog hardware into a DAW) as a complement to the Analog range of instruments.[2] In late 2016, Elektron expanded its product range by launching the Analog Drive, an 8-in-one effects drive pedal for electric guitar and bass guitar. In January 2017 Elektron announced that a new, purely digital drum machine called Digitakt will be released before summer 2017.

Early Years[edit]

Elektron started working on its first electronic instrument in 1997. At the time, it was a school project, a mandatory course part of the Computer Science program at the Chalmers University of Technology in Gothenburg, Sweden. The three founders were Daniel Hansson, Anders Gärder and Mikael Räim. Hansson recalls: "There were a number of projects to choose from: build a digital land-line phone, a bicycle trip computer, or a beeper. None of that seemed fun or challenging enough, so I suggested we build a synthesizer instead!" The synthesizer, called the SidStation, was initially made in a test run of ten units. The project was deemed commercially viable, so in 1998 a company was started to nurture it and Elektron ESI was born. Following the SidStation, Elektron released the Machinedrum and the Monomachine.[3]

When development of the Octatrack (in 2009) began, Jonas Hillman stepped in to provide the management, structural reform and capital needed to get the company growing. Since then, Jonas has been acting CEO, majority owner and business spokesperson for the company, subsequently renamed Elektron Music Machines. With Hillman at the helm, Elektron offices were opened in Los Angeles and Tokyo. The Gothenburg office remains the company headquarters. The product portfolio has been expanded to include music production software (Overbridge) as well as analog synthesizer hardware.[1]

Music Hardware[edit]

  • Octatrack DPS-1 was released in January 2011. The Octatrack is an 8-voice sampler with built-in sequencer and eight MIDI control tracks. The samples (streamed from an SD card, recorded live from an external source or from one of the eight on-board tracks) can be time stretched, inverted, sliced, re-shuffled, re-sampled and triggered in many different ways.
  • Analog Four was released in December 2012. The Analog Four is a tabletop 4-voice (monophonic or polyphonic) analog synthesizer with digital controls, a programmable step sequencer and digital send effects. It is also capable of CV/gate, which makes it possible to interact with practically any classic analog synthesizer or drum machine from the 1960's and onwards. The Analog Four can be described as a "compact modular" in the sense that each of the four voices has a set of pre-defined modules (oscillators and waveform generators, filters, envelopes, amplifiers and LFO:s and an overarching set of send effects (delay, reverb, chorus effect) that may be combined, routed and modulated in conventional as well as unconventional ways.
  • Analog Keys was released in November 2013. It is an expansion of the Analog Four architecture. It has a 37-key keyboard and an analog joystick for modulation and tweaking. The Analog Keys has more dedicated control keys than its tabletop sibling, including a jog wheel for quick access to pre-programmed sounds. The Analog Keys was designed to be a hands-on, tactile instrument fit for live performances while maintaining all the sequencing, sound crafting and programming capabilities of the Analog Four. At the 2016 Game Awards show in California, the artist Sonic Mayhem did a memorable performance using the Analog Keys. He performed a cover of the theme song from the classic Doom (1993 video game).[4]
Analog Rytm (2014)
  • Analog Rytm was the third instrument in the Elektron Analog series. It was released in 2014. It has analog synthesis as well as digital effects and samples. This 8-voice hybrid drum machine quickly found its way to the electronic music community. At the time, there was a trend among musicians of going back to making music using real hardware.[5]
  • Digitakt At the NAMM trade show in January 2017 Elektron announced that a new 8-voice digital drum machine called Digitakt will be released before summer 2017.[6]

Music Software[edit]

  • Overbridge was released in 2015. This software lets a musician plug their hardware (Analog Keys, Analog Four, Analog Rytm, Analog Heat) into a computer via USB and access it using a DAW. The DAW is "fooled" into thinking the analog hardware is an audio plug-in instrument that can be played, programmed, automated and recorded just like a software instrument. If an Analog Keys or Analog Four is connected, Overbridge can also be used to control virtually any classic modular synth or drum machine with CV/gate or DIN sync capabilities. In other words, with an Overbridge setup, it is possible to play and automate, for example, a VCS 3 from 1969 from a laptop.[7]

Effects Units[edit]

In December 2016 two effects units were released: The Analog Drive and the Analog Heat.

  • Analog Drive is a multi-functional drive pedal, with an audio equalizer and 8 different effects settings (ranging from non-destructive amplification and enhancement to harmonic, fuzzy or complete distortion). The drive targets a new customer segment for Elektron: electric guitar and bass players.
  • Analog Heat has more programmable options than the Anaolg Drive, as well as an assignable LFO, envelope and multi-mode filter. It has 8 main effects (including band-specific amplification, enhancement and distortion) and an equalizer. The Analog Heat is targeted at studio engineers as well as live performers. It can be programmed and played manually or connected to a DAW by installing Elektron's Overbridge software.

Discontinued Instruments[edit]

  • SidStation was the first Elektron instrument, released to the public in 1999. A tabletop synthesizer built on the SID chip originally found in the Commodore 64 home computer. The synthesizer had three voices, three oscillators (with various possible forms of synthesis like AM, FM and ring modulation, four rubber-coated potentiometers to control parameters including filter cut-off frequency, amplitude envelope and LFO, a jog wheel for patch selection and a telephone keypad for programming input. Even at the outset, the SidStation was a strictly limited product: it had to be discontinued when the last stock of virgin SID chips was depleted. Butchering even a single Commodore 64 for parts was out of the question. The original SidStation had a polished aluminum casing. There were a couple of special editions, like a red-tinted one, a blue tinted one and a carbon black version called SidStation Ninja.
  • Machinedrum A digital, 16-voice drum machine. The first version, the SPS-1, was released in 2001. The style of the product and packaging was largely designed by Jesper Kouthoofd, who went on to found the Stockholm-based company Teenage Engineering in 2005. The Machinedrum SPS-1UW ("User Wave") was introduced in 2005, which added sampling capabilities to the Machinedrum. A midi interface unit called TM-1 ("Turbo Midi") was released shortly thereafter, making transfer speeds via MIDI up to ten times faster.
  • Monomachine A programmable 6-voice digital synthesizer using single-cycle waveforms. A keyboard version, the SFX-6, was released in 2003, followed by the SFX-60 tabletop in 2004. After the release of the Monomachine, Elektron parted with its investors, making the company a privately owned company. In late 2007, the Machinedrum and the Monomachine were updated to MKII versions with improved hardware specifications and functionality.

Musicians[edit]

Musicians who use Elektron instruments include Warpaint, Kid Koala, Del tha Funky Homosapien, Susanne Sundfør, John Frusciante, The Knife, Air, Nine Inch Nails, New Order, Jean-Michel Jarre, Youth Code, Wilco, Aux 88, Smashing Pumpkins, Mogwai, The Horrors, Plaid, Factory Floor, Matt McJunkins, Arcane Roots, The Bug, The Chemical Brothers and many others.[8]

Awards and accolades[edit]

  • Octatrack won the MusicRadar "Sampler of the Year" award in 2011.[9]
  • The Analog Four received the FutureMusic "Hardware of the Year" award in 2013.[10]
  • The Analog Rytm received the FutureMusic "Hardware of the Year" award in 2014 and "The Electronic Musician Editor's Choice Award" in 2015.[11][12]
  • Overbridge won the Red Dot "best of the best" design award in 2016, and the Design S premium award.[13][14]
  • Analog Heat won the Music Radar "best hardware/outboard effects of the year" in 2016..[15]

References[edit]

  1. ^ a b Higson, Patricia (8 June 2015). "Elektron bryter ny mark för musiken". Göteborgs-Posten. 
  2. ^ "Elektron Overbridge 1.0 Review". Music Radar. 3 November 2015. 
  3. ^ "Vicious Sid". Chalmers Kårtidning Tofsen. Chalmers University of Technology. 30 August 1999. Retrieved 30 January 2013. 
  4. ^ "DOOM Soundtrack Live at the Game Awards 2016". thegameawards. 1 December 2016. 
  5. ^ "Elektron Product Listing". Elektron.se. 11 August 2015. 
  6. ^ "More Details on the Elektron Digitakt". 20 January 2017. 
  7. ^ Preece, Timo (22 April 2016). "Review: Major Overbridge and OS updates for Elektron Analog Machines". Ask Audio. 
  8. ^ Sterner, Daniel (6 April 2017). "Elektron Talk". Talk. Elektron. 
  9. ^ "The Best Music Tech Gear of 2011". Music Radar. 11 October 2011. 
  10. ^ "Major Analog Four Update". Sonic State. 20 December 2013. 
  11. ^ "Gear of the Year Awards". Future Music. 4 February 2015. 
  12. ^ "The 2015 Editor's Choice Awards". Electronic Musician. 2 February 2016. 
  13. ^ "Red Dot Design Awards 2016". Red Dot. 6 June 2016. 
  14. ^ "Awarded". Design S. 8 August 2016. 
  15. ^ "The 10 Best New Outboard Hardware Effects of 2016". Future Music. 3 December 2016. 

See also[edit]

External links[edit]