Elemental Technologies

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Elemental Technologies, Inc.
Industry Video software
Founded 2006
Headquarters Portland, Oregon (incorporated in Delaware)
United States
Key people
Samuel S. Blackman, CEO and co-founder
Jesse J. Rosenzweig, CTO and co-founder
Brian G. Lewis, Chief Architect and co-founder
John Ewert, CFO
Daniel Marshall, Sr. VP Sales
Keith Wymbs, CMO
Aslam Khader, CPO
Greg Zwart, VP Global Services
Number of employees
209 (2014)
Parent Amazon Web Services
Website elementaltechnologies.com

Elemental Technologies, Inc. is a software company headquartered in Portland, Oregon and owned by Amazon Web Services that specializes in providing multiscreen video solutions. Founded in August 2006, Elemental creates software that performs video encoding, decoding, transcoding, and pixel processing tasks on commodity hardware for adaptive bitrate streaming of video over IP networks. Elemental video processing software runs in turnkey, cloud-based and virtualized deployment models. The company has offices in the United States, the United Kingdom, France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil.


Elemental was founded in 2006 by three engineers formerly of the semiconductor company Pixelworks: CEO Sam Blackman, CTO Jesse Rosenzweig, and Chief Architect Brian Lewis.[1]

In July 2012, Elemental products supported the broadcast of the 2012 Summer Olympics on internet devices for media companies including the BBC, Eurosport, Terra Networks and others.[2][3]

In September 2013, Elemental was named to the Silicon Forest top 25 by The Oregonian. The company ranked #24 among the region's largest technology companies.[4]

In October 2013, Elemental provided live 4K HEVC video streaming of the 2013 Osaka Marathon in a workflow designed by K-Opticom, a telecommunications operator in Japan.


Elemental received its initial investments in 2007 in the amount of $1.05 million from three angel funds: the Seattle-based Alliance of Angels, the Oregon Angel Fund, and the Bend Venture Conference.[5]

In July 2008, Elemental announced it had closed its first round of venture capital financing, receiving $7.1 million, which included investments from General Catalyst Partners of Boston, Massachusetts and Voyager Capital of Seattle, Washington.[6]

In July 2010, Elemental raised an additional $7.5 million in Series B financing. Steamboat Ventures, a venture capital firm affiliated with The Walt Disney Company, joined existing venture funds General Catalyst and Voyager Capital in the financing round.[7]

In May 2012, Elemental closed its Series C financing for $13 million from Norwest Venture Partners.[8]

In December 2014, Elemental closed its Series D financing for $14.5 million led by Telstra and Sky (United Kingdom).[9]

In September 2015, Elemental was acquired by Amazon Web Services.[10]


Elemental Live[edit]

In April 2010, Elemental introduced its enterprise product, Elemental Live, a GPU-accelerated, enterprise-class video processing system that provides content distributors with video and audio encoding for live streaming to new media platforms.[11]

Elemental Live made its debut at NAB in Las Vegas April 12–15, 2010, with a four-screen demonstration featuring simultaneous real-time encoding of multiple video streams targeted to mobile, tablet, web and HDTV platforms.

Elemental Server[edit]

In November 2009, Elemental released the first video server appliance to utilize the graphics processing unit for video on demand (VOD) transcoding. The company claims its performance equals that of seven dual quad-core CPU servers.[12] Other potential benefits include conversion speed, reduced power usage, less physical space, and overall cost, which is reported to be less than half of a CPU server.[13]

Elemental Delta[edit]

Elemental Delta is a video delivery platform designed to optimize the monetization, management and distribution of multiscreen video across internal and external IP networks. Elemental Delta has been presented at IBC in September 2014 and won the IABM Design and Innovation award for Playout and Delivery Systems.[14]

Elemental Cloud[edit]

Elemental Cloud provides transcoding services in a cloud computing environment using clustered graphics processors.

Elemental Statmux[edit]

Elemental Statmux is a software-based statistical multiplexer that optimizes content delivery for pay TV operators by reallocating bits in real time between video encoders and combining the outputs from multiple encoders into a single transport stream.

Elemental Conductor[edit]

Elemental Conductor is a scalable management system of two or more Elemental video processing systems.


BadaBoom logo Vertical.png

On October 23, 2008, Elemental released Badaboom, a consumer media converter, in partnership with NVIDIA Corporation. Badaboom uses Elemental's video engine to transcode video files from several formats, including MPEG2, H.264, HDV, AVCHD, and RAW, into the H.264 format for devices such as the iPod, iPhone, and Sony PSP.

Elemental Technologies announced Badaboom 2.0 is the final version and discontinued the product.[15] The company supported Badaboom until April, 2013, without further software updates.


  • 2014 IABM Design and Innovation—Best Playout and Delivery System [16]
  • 2013 Cable & Satellite International (CSI) -- Best in Digital Video Processing, Elemental Technologies [17]
  • 2013 ConnectedWorld.TV Awards—Best Delivery Technology, Elemental Technologies [18]
  • 2013 Portland Business Journal 100 Fastest Growing Companies -- #6, Elemental Technologies [19]
  • 2013 Oregon Technology Awards—Technology Growth Company of the Year, Elemental Technologies [20]
  • 2012 Forbes America's 100 Most Promising Companies -- #23, Elemental Technologies[21]
  • 2012 Inc. (magazine) 500, America's Fastest Growing Private Companies -- #52, Elemental Technologies[22]
  • 2011 Forbes America's 100 Most Promising Companies -- #54, Elemental Technologies[23]
  • 2011 Streaming Media Editors' Pick—Elemental Live[24]
  • 2010 TV Technology Mario Award—Elemental Live[25]


  1. ^ "Pixelworks Invests in Elemental Technologies Inc.". Business Wire. 2006-10-16. Retrieved 2012-07-30. 
  2. ^ Siemers, Eric (2012-07-16). "Elemental Helps Power Olympics Coverage". Portland Business Journal. Retrieved 2012-07-30. 
  3. ^ Markowitz, Erik (2012-07-11). "Now Playing on Your iPhone: The Olympics". Inc. (magazine). Retrieved 2012-07-30. 
  4. ^ Rogoway, Mike (2013-09-23). "Silicon Forest 25 -- 2013 edition". Oregonlive.com. Retrieved 2013-09-23. 
  5. ^ Brinckman, Jonathan (2008-07-18). "Portland startup success is on (electronic) display)". Oregonlive.com. Retrieved 2012-07-30. 
  6. ^ Rogoway, Mike (2008-07-17). "Elemental Technologies lands first venture investment". Oregonlive.com. Retrieved 2012-07-27. 
  7. ^ Rogoway, Mike (2010-07-27). "Elemental Technologies wins backing from Steamboat Ventures, Disney's VC arm". Oregonlive.com. Retrieved 2012-07-27. 
  8. ^ Rogoway, Mike (2012-05-07). "Elemental Technologies raises $13 million venture round, prepares global marketing push". Oregonlive.com. Retrieved 2012-07-27. 
  9. ^ Rogoway, Mike (2014-12-22). "Elemental Technologies adds $14.5 million investment, led by global broadcasters Telstra and Sky". Oregonlive.com. Retrieved 2014-12-22. 
  10. ^ "Elemental Technologies, Portland's biggest young tech company, sells to Amazon Web Services". Retrieved 2015-09-03. 
  11. ^ "Elemental Live Shakes Up The Economics of Video Streaming". GigaOM. 2010-04-06. Archived from the original on 2012-10-15. Retrieved 2012-07-26. 
  12. ^ "Elemental Takes Transcoding to the GPU". Contentinople. 2009-05-20. Archived from the original on 2009-05-23. Retrieved 2009-05-20. 
  13. ^ "NewTeeVee's Next Big Thing List 2009". GigaOM. 2009-05-19. Archived from the original on 2012-01-22. Retrieved 2009-05-19. 
  14. ^ "IABM Design and Innovation Awards 2014". IABM. 2014-09-13. Retrieved 2014-09-26. 
  15. ^ "Badaboom End-of-Life Announcement". Elemental Technologies. 2012-04-18. Retrieved 2012-07-26. [permanent dead link]
  16. ^ "IABM Design and Innovation awards", IABM, 2014, retrieved 2014-09-26 
  17. ^ "CSI 2013 Award Winners", Cable & Satellite International, 2013, retrieved 2013-11-01 
  18. ^ "ConnectedWorld.TV 2013 Award Winners", Connected World, 2013, retrieved 2013-09-16 
  19. ^ "PBJ100: See where the fastest-growing companies rank", Portland Business Journal, 2013, retrieved 2013-01-22 
  20. ^ "The Technology Association of Oregon Names 2013 Oregon Technology Award Winners", Technology Association of Oregon, 2013, retrieved 2013-04-26 
  21. ^ "America's Most Promising Companies", Forbes, 2012, retrieved 2013-11-01 
  22. ^ "The 2012 Inc. 5000 List", Inc., 2012, retrieved 2012-08-29 
  23. ^ "America's Most Promising Companies", Forbes, 2011, retrieved 2012-07-30 
  24. ^ Schumacher-Rasmussen, Eric (2011), "2011 Editors' Picks for the Best in Streaming Video", Streaming Media Magazine, retrieved 2012-07-30 
  25. ^ "TV Technology Announces STAR, Mario Awards for the 2010 NAB Show", TV Technology, 2010, retrieved 2012-07-30 

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