Elkjøp

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Elkjøp
Industry Retail
Founded 16 March 1962
Headquarters Lørenskog, Norway
Key people
Jaan Ivar Semlitsch (CEO, Elkjøp Nordic AS)
Products Consumer electronics, white goods, brown goods
Revenue £2.3 billion (2013-2014)
Number of employees
10,500
Parent Dixons Carphone
Website http://www.elkjop.no/
Elkjøp Megastore, Kristiansand.
Elkjøp branch in Denmark under a different name.

Elkjøp, better known as Elgiganten outside Norway, is the largest consumer electronics retailer in the Nordic countries, with 400 stores in six countries and 10,000 employees.[1] It is owned by Dixons Carphone, who bought it in 1999, then removing the company from Oslo Stock Exchange.

It was founded by Trygve Fjetland on 16 March 1962.[2]

Elkjøp also had sister stores outside the Nordic countries, namely in Czech Republic and in Slovakia. These were sold in 2014. The company as a whole sold for £2.3 billion in 2013-2014.[3] Means of maintaining the low prices include huge bulk purchases and accompanying stockpiles, efficient use of big department stores instead of costly downtown shops, and an extensive array of no-name or lesser known brands. Because the sales are mostly based on volume, customers in seek of more in-depth technical expertise may turn to stores specialized in the intended product group.

Most stores in the Elkjøp corporation have a 30 day full refund policy which allows consumers to try the product at home and still return it for any given reason,[4] often with the exception of, including mobile phones, software, internal hardware components and consumables, which need to be sealed.

Operations[edit]

Elkjøp trades under several different brands:

Country Local name Number of stores
 Denmark Elgiganten 29
 Faroe Islands Elding 2
 Finland Gigantti 38
 Iceland Elko 4
 Norway Elkjøp/Lefdal 119
 Sweden Elgiganten 75

External links[edit]

References[edit]