Elle (magazine)

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Elle
Elle Magazine Canada September 2016.jpg
Demi Lovato on the cover of Elle Canada
Editor
  • Nina Garcia (US)[1]
  • Françoise-Marie Santucci (France)
  • Anne-Marie Curtis (UK)
  • Gloria Lam (HK)
  • Justine Cullen (Australia)
  • Graciela Maya (Argentina)
  • Supriya Dravid (India)
  • Taru Marjamaa (Finland)
  • Xiao Xue (China)
  • Zeynep Üner (Turkey)
  • Sandra Gato (Portugal)
  • Vanessa Craft (Canada)
  • Mélanie Frappa (Quebec)
  • Serene Seow (Singapore)
  • Panu Sombatyanuchit (Thailand)
  • Cecilie Christiansen (Denmark)
  • Sonya Zabouga (Ukraine)
  • Barbara Sekirnik (Slovenia)
  • Ruben William Steven (Indonesia)
  • Karina Iskakova (Kazakhstan)
  • Sonja Kovacs (Serbia)
  • Kelly Fung (South Africa)
  • Thuy Linh Nguyen (Vietnam)
  • Roxana Voloseniuc (Romania)
  • Vladimira Mirkovic Blazevic (Croatia)
  • Benedetta Poletti (Spain)
  • Andrea Behounkova (Czech Republic)
  • Danda Santini (Italy)
  • Monika Stukonis (Poland)
  • Maria Georgieva (Bulgaria)
  • Susana Barbosa (Brazil)
  • Julia Juyeon Kang (Korea)
  • Kate Guest (Malaysia)
  • Sabine Nedelchev (Germany)
  • Kanako Sakai (Japan)
  • Flora Tzimaka (Greece)
  • Signy Fardal (Norway)
  • Florence Lu (Taiwan)
  • Maria Aziz (Middle East)
  • Mari Paz S. De Ocejo (Mexico)
  • Cia Jansson (Sweden)
  • Nica Broucke (Flanders, Belgium)
  • Béa Ercolini (Wallonia, Belgium)
  • Hilmar Mulder (Holland)[2]
CategoriesFashion
FrequencyWeekly (France only)
Fortnightly (China only)
Monthly (worldwide)
Circulation366,894 (France)[citation needed]
PublisherKevin O'Malley (also SenioChief Revenue Officer)
First issueNovember 21, 1945; 73 years ago (1945-11-21) (France)
1969 (1969) (Japan)
1985 (1985) (U.S.)
1987 (1987) (Italy)
1988 (1988) (China)
1994 (1994) (Thailand)
1996 (1996) (Russia)
1999 (1999) (Turkey)
2001 (2001) (Ukraine)
2005 (2005) (Serbia)

2008 (2008) (Indonesia)

2014 (2014) (Malaysia)
CompanyHachette Filipacchi Media, Hearst Communications (US and UK versions)
CountryFrance
LanguageBulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish,Brazilian Portuguese, Romanian, Russian, Serbian, Slovene, Spanish, Swedish, Thai, Turkish, Vietnamese
Website

Elle is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment.[3] It was founded in 1945 by Pierre Lazareff and his wife Hélène Gordon.[4] The title, in French, means "she" or "her."

History[edit]

Elle was founded in France in 1945. In the 1960s, it was considered to "not so much reflect fashion as decree it," with 800,000 loyal readers and a then famous slogan: "Si elle lit, elle lit Elle (If she reads, she reads Elle)".[5] Hachette magazines, which included Elle, were purchased by Daniel Filipacchi and Jean-Luc Lagardère.

Hachette began pushing Elle outside of Europe in 1985, beginning with the United States. As of 1991, the magazine's sales were in decline in the U.S.[6] The Chinese version of the magazine was published in 1988. It was the first four-color fashion magazine offered in China, with Patricia Wang as its first editor. It was to be used as an information and educational tool for the opening of the Chinese textile market.[7][8]

Elle.com was launched in 2007.[9] In 2011, The Hearst Corporation reached a deal to purchase Elle Magazine from Lagardére. The deal meant Hearst then had the right to publish Elle in 15 countries, including the United Kingdom, Italy, Spain, Russia and Ukraine.[10] Lagardére, which struggled in the international market in the 2000s, retained the rights to the French edition and would collect royalties from the international editions.[11]

Elle printed special collectors’ covers for their September 2016 issue, and one of them featured Hari Nef, which was the first time an openly transgender woman had been on the cover of a major commercial British magazine.[12]

Editors-in-chief[edit]

Elle's editors have included Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis and Robbie Myers.[13][14] In September 2017, it was announced that Roberta Myers was stepping down from the role of editor-in-chief, position she held since 2000, stating through a memo to the staff that "I want to spend the next seasons as available to my children as I can be, and so I take my leave of Elle now".[15] A day later of the announcement, it was reported that Nina Garcia, creative director of Marie Claire was appointed as the new editor-in-chief effective September 18.[16]

Operations[edit]

Elle is the world's largest fashion magazine, with 43 international editions in over 60 countries.[17] Technologically speaking, the Elle brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 Elle websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month.[18] The magazine reaches over 69 million readers. The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years.[17] Forty percent of the readers are single, and the median household income is $69,973.[19] "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief.[20]

The first international edition of Elle was launched in Japan in 1969.[21][22][23] Then, its U.S. and UK editions were launched in 1985.[22][24] Next year, the magazine was first published in Spain.[22] In 1987, Elle began to be published in Hong Kong and Italy.[22] In 1988, the magazine was launched in six countries, namely Germany, Brazil, China, Sweden, Greece and Portugal.[22] Next year it was first published in the Netherlands and Quebec.[22] In 1990, the magazine was started in Australia and Taiwan.[22] In 1994 arrived in Argentina. Its Russian edition, published monthly, was launched in 1996.[25]

Elle is owned by the Lagardère Group of France. It is published in the U.S. and the UK by Hearst Magazines, in Canada by TVA Group, in Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia/Croatia by Adria Media, in Turkey by Doğan Burda Magazine,[26] in Germany by Hubert Burda Media, and in Romania by Ringier. In China, the publisher is Shanghai Translation Publishing House.[8] and in India its owned and published by Ogaan Publications Pvt. Ltd As an international magazine, Elle has its headquarters in Paris as well as licensed publishers in New York City, London, Toronto, Mexico City, South Africa, Istanbul, São Paulo, Rio de Janeiro, Brussels, Tokyo, Warsaw, Belgrade, Oslo, Helsinki, Bucharest, Athens, Delhi, Madrid, Milan, Munich, Jakarta, Kiev, Kuala Lumpur, and other cities.

Elle(China)[edit]

History and profile

ELLE is a women's magazine focusing on fashion, beauty and lifestyle .France started its publication in 1945, and the international version reached 70 amazing expansion capabilities, representing the strongest strength of the French Huaqi Group .Compared with the younger style of VOGUE and Bazaar, as well as the fashion needs of young women close to the present, and the psychological contradiction of the natural law that “women are all in line with youth”, the global economic strategy of ELLE is seeing its influence.After half a century of hard work, ELLE has become a famous fashion brand. ELLE has gone beyond the fashion magazine to become an international fashion brand. More than 150 copyright owners and 250 product categories worldwide.It represents a woman – a confident, energetic, courageous, lively, curious, charismatic, free image. Through the accurate analysis, dissemination and selection of fashion trends, ELLE not only has fashion readers all over the world, but also forms a unique style in the product image. ELLE has a unique style in the product image through the accurate analysis, dissemination and selection of fashion trends, with fashion readers all over the world.

ELLE is a women's magazine focusing on fashion, beauty and lifestyle .France started its publication in 1945, and the international version reached 70 amazing expansion capabilities, representing the strongest strength of the French Huaqi Group .Compared with the younger style of VOGUE and Bazaar, as well as the fashion needs of young women close to the present, and the psychological contradiction of the natural law that “women are all in line with youth”, the global economic strategy of ELLE is seeing its influence.After half a century of hard work, ELLE has become a famous fashion brand. ELLE has gone beyond the fashion magazine to become an international fashion brand. More than 150 copyright owners and 250 product categories worldwide.It represents a woman – a confident, energetic, courageous, lively, curious, charismatic, free image. Through the accurate analysis, dissemination and selection of fashion trends, ELLE not only has fashion readers all over the world, but also forms a unique style in the product image. ELLE has a unique style in the product image through the accurate analysis, dissemination and selection of fashion trends, with fashion readers all over the world. brief introduction ELLE is published all over the world,And,ELLE has magazines in many different languages covering different aspects of life.It has now developed ELLE websites in 14 different regions .ELLE provides women with a full range of fashion information,Including the latest fashion trends, beauty products in the world,and latest and most informative information.Covering the needs of all aspects of modern women's fashion life - diet, travel, bodybuilding, career and relationships,It realizes the concept of openness, fashion and innovative entertainment through cross-media, and brings popular information to users in the first time.ELLE pioneered and consistently advocated 3S,“Sexy, Spirited and Stylish”. Objectives audience

ELLE focus on studying the reader, research and market changes and demands to make a certain adjustment of the magazine itself, thus better let the reader get information. Its main target-oriented goals are actively optimistic modern women. The target audience believes that they have the ability to decide their own life. They are keen and innovative and are full of passionate. The young and richness of them are different from the different quality, and they are highly consistent with the different quality of the world, and in the economy and society to make them pursuant to the happy and enjoy the high-end life; and are happy to compete with their own taste and female temperament.
 Development in China   ELLE was founded in 1988. It is a high-end women's fashion magazine copyrighted by Shanghai Century Publishing Co., Ltd. and the United States Hearst Publishing Company. It is the first domestic and foreign copyright approved by the State Press and Publication Administration. Cooperative magazine. It is aimed at urban white-collar women aged 20 to 34, and is positioned in the style of “fashion pioneer, outstanding, and glamorous”. The featured columns include “fashion blockbuster”, “clothing merchant”, “idol”, “beautiful adventure”, etc. ELLE magazine entered China, and ELLE Chinese version of ELLE was successfully launched, becoming the first international magazine to be officially licensed in China.      In the 15 years since its founding, ELLE has been widely favored by young white-collar women in China, and has become the media of choice for internationally renowned brands to land in China. In 2003, ELLE was issued 348,738 copies nationwide, with Beijing, Shanghai and Guangzhou accounting for 45.5% of the total circulation.

As the leading authoritative high-end women's life magazine in China, ELLE has more than 1.5 million readers per month. At the same time, ELLE is the first magazine in the country to establish a reader club, with more than 260,000 loyal members. ELLE has always focused on making some adjustments to the magazine itself by studying readers, research market changes and needs, so that readers can get more information. Since 2001, ELLE has tried to strengthen communication with readers at all levels. Incorporating more modern elements and localized materials from the editing content, it also opens up new horizons and opportunities for contact with international brands. Through regular magazines to provide members' gifts and various networking events, ELLE readers can not only learn about the latest trends, but also experience and use new products. In March 2001, ELLE established a Chinese website, and more and more people can click on this platform to get information about female topics. The monthly browsing rate of the website exceeded 2 million person-times, and the number of new users was 190,000, and the number of members of the website has exceeded 120,000.ELLE's management and communication strategy in China. ELLE attaches great importance to the investigation and research of the Chinese market. It spends huge sums of money to invite internationally renowned companies to conduct investigations, purchase surveys and consulting reports from professional organizations, and continuously instill the magazine's market and reader orientation, overall editorial ideas and publicity to all staff. Different styles, and this work has been persistent for a long time, carried out at a fixed time, and the findings are used as the main basis for evaluating and improving the magazine. 1. Select high-level talents Unlike other industries, foreign companies have to produce and distribute magazines in China. Due to the gap between language and culture, they must rely heavily on local talents, and HACHETTE FILIPACCHI MEDIAS has done a relatively good job in localization of talents. When ELLE began to be published, except for advertising and art editors, the rest were translators. Specialized division of labor ELLE has both a horizontal division of labor and a vertical division of labor. The horizontal division of labor refers to the division of labor between each independently issued version. Each magazine is actually a small business that is responsible for the publication of magazines and communicates with each other to the parent company. Vertical division refers to the division of labor according to functions, such as sales of advertising layout, production of advertisements, pictures, distribution, printing, logistics, etc., serving the media organizations of ELLE worldwide. 3. Special self-positioning From the perspective of the French headquarters, it allows countries to share resources and create the image of international magazines. At the same time, it encourages each version to do its own local content independently. Therefore, ELLE is not only free when using other versions of content. And also pay a high fee, which also economically urges each version to maintain the originality of its own local content.

Advertising. Advertising is kept independent of editors. They think that magazines are first for readers, and secondly for advertising. [27] [28]

brief introduction[edit]

ELLE is published all over the world,And,ELLE has magazines in many different languages covering different aspects of life.It has now developed ELLE websites in 14 different regions .ELLE provides women with a full range of fashion information,Including the latest fashion trends, beauty products in the world,and latest and most informative information.Covering the needs of all aspects of modern women's fashion life - diet, travel, bodybuilding, career and relationships,It realizes the concept of openness, fashion and innovative entertainment through cross-media, and brings popular information to users in the first time.ELLE pioneered and consistently advocated 3S,“Sexy, Spirited and Stylish”. {[3、Objectives audience]} ELLE focus on studying the reader, research and market changes and demands to make a certain adjustment of the magazine itself, thus better let the reader get information. Its main target-oriented goals are actively optimistic modern women. The target audience believes that they have the ability to decide their own life. They are keen and innovative and are full of passionate. The young and richness of them are different from the different quality, and they are highly consistent with the different quality of the world, and in the economy and society to make them pursuant to the happy and enjoy the high-end life; and are happy to compete with their own taste and female temperament.
  Development in China   ELLE was founded in 1988. It is a high-end women's fashion magazine copyrighted by Shanghai Century Publishing Co., Ltd. and the United States Hearst Publishing Company. It is the first domestic and foreign copyright approved by the State Press and Publication Administration. Cooperative magazine. It is aimed at urban white-collar women aged 20 to 34, and is positioned in the style of “fashion pioneer, outstanding, and glamorous”. The featured columns include “fashion blockbuster”, “clothing merchant”, “idol”, “beautiful adventure”, etc. ELLE magazine entered China, and ELLE Chinese version of ELLE was successfully launched, becoming the first international magazine to be officially licensed in China.      In the 15 years since its founding, ELLE has been widely favored by young white-collar women in China, and has become the media of choice for internationally renowned brands to land in China. In 2003, ELLE was issued 348,738 copies nationwide, with Beijing, Shanghai and Guangzhou accounting for 45.5% of the total circulation.
   As the leading authoritative high-end women's life magazine in China, ELLE has more than 1.5 million readers per month. At the same time, ELLE is the first magazine in the country to establish a reader club, with more than 260,000 loyal members. ELLE has always focused on making some adjustments to the magazine itself by studying readers, research market changes and needs, so that readers can get more information. Since 2001, ELLE has tried to strengthen communication with readers at all levels. Incorporating more modern elements and localized materials from the editing content, it also opens up new horizons and opportunities for contact with international brands. Through regular magazines to provide members' gifts and various networking events, ELLE readers can not only learn about the latest trends, but also experience and use new products. In March 2001, ELLE established a Chinese website, and more and more people can click on this platform to get information about female topics. The monthly browsing rate of the website exceeded 2 million person-times, and the number of new users was 190,000, and the number of members of the website has exceeded 120,000. 
  ELLE's management and communication strategy in China. ELLE attaches great importance to the investigation and research of the Chinese market. It spends huge sums of money to invite internationally renowned companies to conduct investigations, purchase surveys and consulting reports from professional organizations, and continuously instill the magazine's market and reader orientation, overall editorial ideas and publicity to all staff. Different styles, and this work has been persistent for a long time, carried out at a fixed time, and the findings are used as the main basis for evaluating and improving the magazine. 

Select high-level talents Unlike other industries, foreign companies have to produce and distribute magazines in China. Due to the gap between language and culture, they must rely heavily on local talents, and HACHETTE FILIPACCHI MEDIAS has done a relatively good job in localization of talents. When ELLE began to be published, except for advertising and art editors, the rest were translators. Specialized division of labor ELLE has both a horizontal division of labor and a vertical division of labor. The horizontal division of labor refers to the division of labor between each independently issued version. Each magazine is actually a small business that is responsible for the publication of magazines and communicates with each other to the parent company. Vertical division refers to the division of labor according to functions, such as sales of advertising layout, production of advertisements, pictures, distribution, printing, logistics, etc., serving the media organizations of ELLE worldwide. 3. Special self-positioning From the perspective of the French headquarters, it allows countries to share resources and create the image of international magazines. At the same time, it encourages each version to do its own local content independently. Therefore, ELLE is not only free when using other versions of content. And also pay a high fee, which also economically urges each version to maintain the originality of its own local content.


In December 2013, Elle hired Randy Minor as design director.[1]

In November 2016, ELLE Canada promoted Vanessa Craft to Editor in Chief, making her the first black woman at the helm of an ELLE magazine globally.[29] [30]

See also[edit]

References[edit]

  1. ^ a b Alexandra Steigrad (19 December 2013). "Elle Magazine Names Design Director". WWD. Archived from the original on 21 December 2013. Retrieved 19 December 2013.
  2. ^ "Elle International Network". Elle. Retrieved 4 September 2015.
  3. ^ "Top 10 Fashion Mazgines in the World". Blog. Rich Top 10 Lists. Archived from the original on 20 April 2014. Retrieved 20 April 2014.
  4. ^ « Pierre et Hélène Lazareff, couple hors normes ! » Sophie Delassein, Jean-Pierre Thiollet, France-Soir, 12 May 2009, http://www.francesoir.fr/loisirs/litterature/"pierre-et-helene-lazareff-couple-hors-normes-"-sophie-delassein-38180.html.
  5. ^ "Magazines: Si Elle Lit, Elle Lit Elle". Time. 22 May 1964. Archived from the original on 23 October 2013. Retrieved 27 October 2010.
  6. ^ Fabrikant, Geraldine. "Hachette Is Paying For Its Hubris". Retrieved 2018-07-16.
  7. ^ "ELLE magazine heading for China's fashion-hungry". UPI. Retrieved 2018-07-13.
  8. ^ a b Yang Feng; Katherine Frith (Fall 2008). "The Growth of International Women's Magazines in China and the Role of Transnational Advertising" (PDF). AEJMC Magazine. Archived (PDF) from the original on 29 November 2014. Retrieved 14 November 2014.
  9. ^ "Fipp's top magazine innovations for 2011". Campaign. 22 March 2011. Retrieved 14 August 2015.
  10. ^ "Hearst Leaps to New Level With Deal for Lagardere Magazine Portfolio". Retrieved 2018-07-13.
  11. ^ Pfanner, Jeremy W. Peters and Eric. "Hearst to Buy 100 Magazines From Lagardère". DealBook. Retrieved 2018-07-16.
  12. ^ Sarah Hughes. "Meet Hari Nef: actor, model – and Elle's first transgender cover girl in UK | Society". The Guardian. Retrieved 2016-08-05.
  13. ^ "Denis Boyles on EuroPress". National Review Online. 10 October 2013. Archived from the original on 17 October 2013.
  14. ^ "Robbie Myers leaves Elle after 17 years as editor-in-chief". Page Six. 2017-09-11. Retrieved 2018-07-13.
  15. ^ "Robbie Myers to Exit Elle Magazine". The Business of Fashion. 2017-09-11. Retrieved 2017-09-12.
  16. ^ "Nina Garcia Appointed Editor-in-Chief at Elle". The Business of Fashion. 2017-09-12. Retrieved 2017-09-12.
  17. ^ a b "Elle overview". Hachette Filipacchi. Archived from the original on 28 October 2007. Retrieved 11 November 2007.
  18. ^ Media News - TV Ratings - Television Programming Media Week.
  19. ^ "Elle reader demographics". Hachette Filipacchi. Archived from the original on 27 September 2007. Retrieved 11 November 2007.
  20. ^ Branding - Corporate Branding - Internet Brand Marketing Brand Week.
  21. ^ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads". Journal of International Consumer Marketing. 21 (3). doi:10.1080/08961530802202701. Retrieved 9 May 2015.
  22. ^ a b c d e f g Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). Retrieved 14 December 2014.
  23. ^ Ping Shaw (1999). "Internationalization of the women's magazine industry in Taiwan context, process and influence". Asian Journal of Communication. 9 (2). Retrieved 17 March 2016.
  24. ^ Di Hand; Steve Middleditch (10 July 2014). Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising. Routledge. p. 8. ISBN 978-1-317-86402-8. Retrieved 2 August 2015.
  25. ^ Jukka Pietiläinen (2008). "Media Use in Putin's Russia". Journal of Communist Studies and Transition Politics. 24 (3). doi:10.1080/13523270802267906. Retrieved 29 November 2014.
  26. ^ Doğan Burda Magazine
  27. ^ ]About Elle and Elle World Fashion Garden https://wenku.baidu.com/view/be56c2969fc3d5bbfd0a79563c1ec5da50e2d6f2?from=groupmessage&isappinstalled=0
  28. ^ 2]The business strategy of the Chinese version of International Fashion Magazine - Take "Fashion" and "Hua Xie" Group as an example https://www.ixueshu.com/h5/document/1350bd8f0b3b8316.html?from=groupmessage&isappinstalled=0
  29. ^ http://www.mastheadonline.com/news/elle_canada_has_a_new_editorinchief/
  30. ^ [1]About Elle and Elle World Fashion Garden https://wenku.baidu.com/view/be56c2969fc3d5bbfd0a79563c1ec5da50e2d6f2?from=groupmessage&isappinstalled=0 ^ [2]The business strategy of the Chinese version of International Fashion Magazine - Take "Fashion" and "Hua Xie" Group as an example https://www.ixueshu.com/h5/document/1350bd8f0b3b8316.html?from=groupmessage&isappinstalled=0

External links[edit]