Ellora's Cave

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Ellora's Cave
Status Defunct 2016
Founded 2000
Founder Tina Engler
Country of origin United States
Headquarters location Akron, Ohio
Publication types E-books, Books
Fiction genres Erotica, Romance
Official website www.jasminejade.com

Ellora's Cave was an independent erotic fiction publisher. It was launched in 2000, and initially published in e-book only format and later moved into print. Ellora's Cave published in several genres, which included but were not limited to adult romance, erotica, erotica for men, non-fiction, and traditional romance.[1]


The publisher launched in 2000 and initially published erotic fiction, which they dubbed and trademarked "romantica",[2][3] in e-book only format. Their business model was met with success, which Fayetteville State University professor Sarah S.G. Frantz credited to the publisher offering material that authors and readers would not be able to publish or purchase in many other places.[4] Ellora's Cave later moved into print and in 2012 sold an estimated 200,000 books per month, with their best-selling subgenre stated as BDSM erotic romance.[5]

In 2013 the publisher began experiencing a drop in revenue, which continued into the following year.[6] Ellora's Cave's founder Tina Engler credited this drop to Amazon, particularly their Kindle Direct Publishing program.[6] Citing a decline in sales, the publisher reduced their staff and eliminated several projects in 2014.[7] That same year the book blog Dear Author published an article about the company's financial issues entitled "The Curious Case of Ellora's Cave", which made several claims, including one that authors were not receiving royalty checks.[8][9] Ellora's Cave responded to the claims, calling them false and filed a defamation lawsuit against Dear Author, citing that the blog irreparably damaged the company.[10] They also stated that the royalty checks were not sent out due to issues with new accounting software.[10] Dear Author responded by filing a counter claim.[9][11] The suit was settled in 2015, with the terms confidential.[12] Ellora's Cave threatened the Romance Writers of America in May 2016 with a defamation suit over allegations made by the RWA claiming that Ellora's Cave was not paying their authors their full royalties.[13]

In October 2016 author Stacia Kane posted on her website that Ellora's Cave had begun the process of closing and on December 31, 2016 Ellora's Cave shuttered their operations.[14][15]

Notable authors from Ellora's Cave[edit]

See also[edit]


  1. ^ "Ellora's Cave Now accepting new genres!". www.ellorascave.com. Retrieved 2016-02-02.
  2. ^ "What is Romantica?". Elloras Cave Romantica Publishing. Archived from the original on 2007-01-23.
  3. ^ "Trademark 78190485". TARR Webserver Database. United States Patent and Trademark Office. 2006-04-18. Retrieved 2008-03-29.
  4. ^ Frantz, Sarah S. G.; Selinger, Eric Murphy (2012-03-05). New Approaches to Popular Romance Fiction: Critical Essays. McFarland. p. 47. ISBN 9780786489671.
  5. ^ Costanza, Justine Ashley (August 20, 2012). "Ellora's Cave CEO Talks 'Fifty Shades Of Grey' And The Rise Of Erotic Romance". International Business Times.
  6. ^ a b Reilly, Phoebe. "Did Amazon Sink the Queen of Online Erotica?". Vulture. Retrieved 2016-02-02.
  7. ^ Reid, Calvin. "Ellora's Cave Cuts Staff, Blames Big Amazon Sales Drop". Publishers Weekly. Retrieved 2016-02-02.
  8. ^ Kellogg, Carolyn. "Erotica publisher Ellora's Cave sues Dear Author book blog". LA Times. Retrieved 2016-02-02.
  9. ^ a b Cushing, Tim. "Erotica Publisher Sues Blogger For Exposing Its Financial Problems". Techdirt. Retrieved 2016-02-02.
  10. ^ a b Reid, Calvin. "Ellora's Cave Files Libel Suit Against Dear Author Blog". Publishers Weekly. Retrieved 2016-02-02.
  11. ^ Reid, Calvin. "Ellora's Cave, Dear Author Blogger File Counter Claims". Publishers Weekly. Retrieved 2016-02-02.
  12. ^ "Ellora's Cave, Dear Author Blogger Settle Defamation Suit". Publishers Weekly. Retrieved 2016-02-02.
  13. ^ Hoffelder, Nate (21 May 2016). "Ellora's Cave Now Threatening RWA With Bogus Defamation Lawsuit". The Digital Reader. Retrieved 13 February 2017.
  14. ^ Kane, Stacia. "Stuff, Things, and a Farewell to Ellora's Cave". StaciaKane.net. Retrieved 2017-03-01.
  15. ^ "Ellora's Cave update". Crane Hana Books. 2016-10-05. Retrieved 2017-03-01.

External links[edit]