Elvira Fernández, vendedora de tiendas

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Elvira Fernández, vendedora de tiendas
Elvira Fernández, vendedora de tienda.jpg
Theatrical poster
Directed by Manuel Romero
Written by Manuel Romero
Music by Rodolfo Sciammarella, Alberto Soifer
Cinematography Alberto Etchebehere
Edited by Jorge Gárate
Release date
1 July 1942
Running time
91 minutes
Country Argentina
Language Spanish

Elvira Fernández, vendedora de tiendas is a 1942 Argentine comedy film directed by Manuel Romero.[1] It stars Paulina Singerman, Juan Carlos Thorry, Tito Lusiardo and Sofía Bozán. The film is about the daughter of a millionaire store owner, who organizes a worker strike.[2]


Paulina, the daughter of the millionaire owner of a store, becomes employed at the store under an assumed name. She investigates the injustices of the workers and leads a strike, forcing her father and the store operators to bring about improvements in working conditions.



The film has been compared to other film of the period including Mujeres que trabajan (1938), La rubia del camino (1938), Isabelita (1940), sharing the common theme of "a spoiled young woman [who] learns both the value of hard work and the capacity to care for others under the tutelage of working class characters".[3] Central to the film is the union protest, which has been described as being "quite complex", "summarized in a sequence quite clearly through a series of images [with] passionate speakers".[4] The speech where Elvira Fernandez anticipates selling her store involuntarily was later used in propaganda films of Peron.[5]


The El Heraldo del Cinematografista wrote that it "excellently managed the strike movement ... There are effective comic passages throughout the film", while La Nación praised the cinematography. Raúl Manrupe and María Alejandra Portela in their book Un diccionario de films argentinos (1930-1995) wrote: "...a social issue in the service of comedy. Another one of Romero's vehicles for Singerman, it would be interesting to rediscover how he crosses fun with reality."[6]


  1. ^ "Elvira Fernández, vendedora de tiendas" (in Spanish). Cinenacional.com. Retrieved 30 August 2015. 
  2. ^ Maranghello 2005, p. 108.
  3. ^ Karush & Chamosa 2010, p. 28.
  4. ^ Berardi & Peroni 2006, p. 80.
  5. ^ Film (in Spanish). 1994. p. 26. 
  6. ^ Manrupe & Portela 2001, p. 197.

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