|Successor||De Laurentiis Entertainment Group (theatrical)
Nelson Entertainment (home)
ELP Communications (television)
Avco Corporation (1967-1982)
Embassy Communications, Inc. (1982-1985)
The Coca-Cola Company (1985-1986)
Dino De Laurentiis Productions (1986)
Embassy Pictures Corporation (later known as Avco Embassy Pictures and later Embassy Films Associates) was an independent studio and distributor responsible for such films as The Graduate, The Lion in Winter, Carnal Knowledge, This Is Spinal Tap, The Fog, and Escape from New York.
Some of Levine's early successes were the Italian-made Hercules films with Steve Reeves, Ishiro Honda's Godzilla, King of the Monsters, and the 1961 adaptation of The Thief of Bagdad (which had virtually nothing to do with the 1940 version). Embassy also distributed Federico Fellini's film 8½ and Rick Carrier's Strangers in the City (1962).
In 1963, Levine was offered a $30 million deal with Paramount Pictures to produce films in the vein of his previous successes. Paramount would finance the films and Embassy would receive part of its profits. Under the deal, Levine produced The Carpetbaggers and its prequel Nevada Smith, which were successes, along with flops such as Harlow, starring Carroll Baker, and The Oscar.
By the 1960s, Levine had transformed Embassy into a production company. Later in the decade, Embassy functioned on its own with many Rankin/Bass animated features (including Mad Monster Party? and The Daydreamer), and successful live-action productions including The Graduate, The Lion in Winter and The Producers.
New ownership and dissolution
In 1968, Avco Embassy launched Avco Embassy Television, which was sold to Multimedia, Inc. in 1976, becoming Multimedia Entertainment; that first television division has since been folded into what is now known as NBCUniversal Television Distribution, even though another company now owns television rights to the Embassy library.
In 1969 the company bought out Mike Nichols production company and signed him to make two movies.
The company became less successful in the 1970s and in 1973 recorded a loss of $8.1 million.
Robert Rehme years
In late 1977 Avco Embassy announced its intention to resume production. In 1978, Robert Rehme was appointed President and Chief Operating Officer and he convinced the company to give him $5 million for a production fund.
Under his stewardship, Avco Embassy concentrated on lower budgeted genre films, six of which were successful and became classics: The Manitou (1978), Phantasm (1979), The Fog (1980), Scanners (1981), Time Bandits (1981) and The Howling (1981).
They benefited in part from the fact that American International Pictures recently left the exploitation field, lessening competition in this area.
Norman Lear and Jerry Perenchio
In January 1982, television producer Norman Lear and his partner Jerry Perenchio bought the studio for $25 million, dropping off the name "Avco" and changed the name of their own TV company T.A.T. Communications to Embassy Television and T.A.T. Communications Company to Embassy Communications, Inc. The company was already producing such network hits as The Jeffersons, One Day at a Time, and The Facts of Life, and by Tandem, Diff'rent Strokes and Archie Bunker's Place. During this period, they launched Silver Spoons, Square Pegs, Who's the Boss?, and Gloria.
In late 1982, it set up its own home video division, Embassy Home Entertainment; prior releases from its film catalog had been handled through Magnetic Video. In 1984, Embassy Pictures was renamed to Embassy Films Associates.
Coca-Cola and others
Coca-Cola kept Embassy's television division alive; under their ownership the hit series 227 and Married... with Children began. Embassy Television was renamed Embassy Communications in 1986, then ELP (Embassy Limited Partnership) Communications in February 1988.
Coca-Cola, which also owned Columbia Pictures at the time, sold the theatrical division to Dino De Laurentiis, who folded the company into De Laurentiis Entertainment Group, and the home video division became Nelson Entertainment on August 15, 1987, run by Barry Spikings, along with some executives who had previously worked at DEG before it went bankrupt. Nelson Entertainment was the American subsidiary of Nelson Holdings International (NHI), a company based in Vancouver, British Columbia, Canada. Although De Laurentiis was now owner of Embassy, he was not given rights to then upcoming films such as Richard Attenborough's A Chorus Line, Crimewave, Saving Grace, and an adaptation of Stephen King's The Body (which became Stand by Me), which became properties of Lear and Perenchio. Nelson Entertainment, in addition to primarily handling the Embassy library for home video, also financed theatrical films in conjunction with Columbia Pictures. They were one of the primary partners, along with Columbia, in the formation of Castle Rock Entertainment, due to the home video success of co-founder Rob Reiner's Embassy-produced films which they still handled. In 1988, Nelson gave the physical manufacturing and distribution duties of their home video company to Orion Pictures, and some of their film productions were acquired by Orion as well. In 1991, Nelson was sold to New Line Cinema, who renamed the video division New Line Home Video and also briefly took over Nelson's stake in Castle Rock Entertainment.
By the early 1990s, key rights to the Embassy library transferred from company to company due to the bankruptcies of the companies that separately owned them (De Laurentiis for theatrical, Nelson for home video). Dino De Laurentiis's assets went to Parafrance International, in conjunction with Village Roadshow, while Nelson's assets were acquired by Credit Lyonnais Bank and later sold to PolyGram. Nelson's parent company, NHI continued to exist well into the mid-1990s.
Library ownership and property rights
Today, the Embassy corporation, its divisions and film and television holdings, are split. The underlying rights to a majority of the Embassy library are currently held by French production company StudioCanal, with individual media rights leased to other companies. The theatrical rights to the Embassy film library are managed by either Stuart Lisell Films or Rialto Pictures, depending on the individual re-issue rights. Home entertainment rights (DVD, Blu-ray) are at the hands of Metro-Goldwyn-Mayer with 20th Century Fox Home Entertainment handling distribution for MGM. Other home video reissues (depending on certain titles) are owned by Image Entertainment (through The Criterion Collection), Lionsgate Home Entertainment, and Anchor Bay Entertainment, all via separate output deals. Sony Pictures Entertainment retained the television rights to most of the Embassy theatrical library and the Embassy logo, names, and trademarks through its subsidiary ELP Communications.
|July 22, 1959||Hercules|
|July 13, 1960||Hercules Unchained|
|May 28, 1961||David and Goliath|
|August 10, 1961||The Thief of Baghdad|
|October 9, 1962||Long Day's Journey Into Night|
|January 22, 1964||Zulu||co-production with Paramount Pictures|
|March 10, 1964||The Empty Canvas||co-production with Paramount Pictures|
|April 9, 1964||The Carpetbaggers||co-production with Paramount Pictures|
|November 14, 1964||Santa Claus Conquers the Martians|
|December 18, 1964||Contempt|
|June 30, 1965||Requiem for a Gunfighter|
|July 31, 1965||The Bounty Killer|
|August 3, 1965||Darling|
|October 20, 1965||Village of the Giants|
|November 5, 1965||Country Music on Broadway|
|November 17, 1965||The Second Best Secret Agent in the Whole Wide World|
|March 4, 1966||The Oscar|
|April 10, 1966||Jesse James Meets Frankenstein's Daughter|
|April 10, 1966||John F. Kennedy: Years of Lightning, Day of Drums|
|April 14, 1966||Billy the Kid Versus Dracula|
|June 1966||The Cat|
|June 1, 1966||The Daydreamer|
|June 10, 1966||Nevada Smith||co-production with Paramount Pictures|
|August 3, 1966||A Man Called Adam|
|November 2, 1966||Picture Mommy Dead|
|March 8, 1967||Mad Monster Party?|
|May 24, 1967||The Caper of the Golden Bulls|
|June 27, 1967||Woman Times Seven|
|September 6, 1967||Where the Bullets Fly|
|September 27, 1967||Robbery|
|October 25, 1967||Way Out|
|December 2, 1967||The Wacky World of Mother Goose|
|December 21, 1967||The Graduate|
|March 18, 1968||The Producers|
|October 30, 1968||The Lion in Winter|
|July 30, 1969||Stiletto|
|November 11, 1969||Don't Drink the Water|
|December 15, 1969||Generation|
|March 25, 1970||The Adventurers||co-production with Paramount Pictures|
|May 1, 1970||The Thirteen Chairs|
|August 12, 1970||Soldier Blue|
|August 17, 1970||Macho Callahan|
|August 26, 1970||The People Next Door|
|October 14, 1970||C.C. and Company|
|January 21, 1971||Promise at Dawn|
|February 8, 1971||Hot Pants Holiday|
|February 17, 1971||The Man Who Had Power Over Women|
|February 28, 1971||The Sporting Club|
|March 3, 1971||The Man Who Had Power Over Women|
|June 30, 1971||Carnal Knowledge|
|September 15, 1971||The Steagle|
|December 1, 1971||The Ski Bum|
|April 1, 1972||J.C.|
|June 15, 1972||A Place Called Today|
|August 23, 1972||Rivals|
|September 13, 1972||The Ruling Class|
|October 1972||Thumb Tripping|
|November 1972||The Stoolie|
|April 11, 1973||Book of Numbers|
|June 15, 1973||Interval|
|June 20, 1973||A Touch of Class|
|August 10, 1973||Night Watch|
|October 23, 1973||The Summertime Killer|
|November 14, 1973||Hurry Up, or I'll Be 30|
|December 19, 1973||The Day of the Dolphin|
|July 20, 1974||Lucky Luciano|
|September 20, 1974||Homebodies|
|November 7, 1974||The Tamarind Seed||produced by ITC Entertainment and Lorimar Productions|
|December 5, 1974||The Photographer|
|April 30, 1975||Tubby the Tuba|
|August 8, 1975||Farewell, My Lovely||produced by ITC Entertainment|
|October 22, 1975||Diamonds|
|December 1975||Psychic Killer|
|January 1976||The Four Deuces|
|February 15, 1976||Deadly Hero|
|March 5, 1976||Man Friday|
|April 11, 1976||The Sailor Who Fell from Grace with the Sea|
|May 19, 1976||The Premonition|
|May 28, 1976||Shoot|
|October 27, 1976||Bittersweet Love|
|November 1976||Pipe Dreams|
|December 22, 1976||Voyage of the Damned||produced by ITC Entertainment|
|January 1977||False Face|
|February 9, 1977||The Cassandra Crossing||produced by ITC Entertainment|
|March 23, 1977||The Domino Principle||co-production with ITC Entertainment|
|May 7, 1977||Cross of Iron||co-production with EMI Films and ITC Entertainment|
|August 4, 1977||The Great Gundown|
|August 1977||Sidewinder 1|
|October 1977||The Chicken Chronicles|
|April 9, 1978||Rabbit Test|
|April 28, 1978||The Manitou|
|May 10, 1978||A Different Story|
|June 14, 1978||Go Tell the Spartans|
|October 1978||Born Again|
|November 1, 1978||Watership Down|
|March 21, 1979||The Bell Jar|
|March 28, 1979||Phantasm|
|April 13, 1979||Old Boyfriends|
|May 11, 1979||Winter Kills|
|June 15, 1979||Goldengirl|
|August 31, 1979||City on Fire|
|September 19, 1979||The Onion Field|
|September 28, 1979||A Man, a Woman, and a Bank|
|January 25, 1980||Fish Hawk|
|February 1, 1980||The Fog|
|March 7, 1980||The Black Marble|
|March 7, 1980||Death Ship|
|April 1, 1980||The Baltimore Bullet|
|April 11, 1980||Night Games|
|June 1, 1980||Hog Wild|
|August 15, 1980||Prom Night|
|September 10, 1980||The Exterminator|
|September 26, 1980||Hopscotch|
|January 14, 1981||Scanners|
|January 23, 1981||Delusion|
|April 10, 1981||The Howling|
|April 24, 1981||Take This Job and Shove It|
|March 6, 1981||Dirty Tricks|
|May 29, 1981||The Night the Lights went out in Georgia|
|May 29, 1981||Dead & Buried|
|June 5, 1981||Final Exam|
|July 10, 1981||Escape From New York|
|August 14, 1981||An Eye for an Eye|
|September 25, 1981||Carbon Copy|
|November 6, 1981||Time Bandits||distribution only, produced by Handmade Films|
|January 22, 1982||Vice Squad|
|January 29, 1982||The Seduction|
|February 19, 1982||Swamp Thing|
|March 12, 1982||Parasite|
|May 7, 1982||Paradise|
|June 15, 1982||The Soldier|
|July 23, 1982||The Challenge||distribution only, produced by CBS Theatrical Films|
|July 23, 1982||Zapped!|
|July 30, 1982||Hysterical|
|December 10, 1982||Savannah Smiles|
|April 8, 1983||Losin' It|
|April 20, 1983||Champions|
|June 17, 1983||Fanny and Alexander|
|July 8, 1983||Deadly Force|
|August 5, 1983||Get Crazy|
|September 23, 1983||Eddie and the Cruisers|
|March 2, 1984||This Is Spinal Tap|
|September 28, 1984||The Bear|
|March 1, 1985||The Sure Thing|
|July 3, 1985||The Emerald Forest|
|December 13, 1985||A Chorus Line||co-produced with PolyGram Filmed Entertainment and distributed by Columbia Pictures|
|January 31, 1986||The Goodbye People|
|April 25, 1986||Crimewave||co-produced with Renaissance Pictures and distributed by Columbia Pictures|
|May 2, 1986||Saving Grace||distributed by Columbia Pictures|
- Dick, p.79
- Dick, p. 80-81
- Perenchio Lear to Purchase Avco Embassy Pictures: EMBASSY: Sale May Be $25 Million Harris, Kathryn. Los Angeles Times (1923-Current File) [Los Angeles, Calif] 25 Nov 1981: e1.
- Avco to Buy Embassy Pictures From Levine For $40 Million of Common, Preferred Stock By STANLEY PENN Staff Reporter of THE WALL STREET JOURNAL. Wall Street Journal (1923 - Current file) [New York, N.Y] 06 May 1968: 8.
- Mergers Set in Show Business: Avco Buys Nichols Unit MERGERS SHAPED IN SHOW BUSINESS By LEONARD SLOANE. New York Times (1923-Current file) [New York, N.Y] 19 Mar 1969: 61.
- Avco Apparently Will Produce Movies After 5-Year Hiatus: Concern Would Likely Work With Others Instead of Making Films on Its Own Wall Street Journal (1923 - Current file) [New York, N.Y] 06 Dec 1977: 10.
- Levine, Producer, Quits as President Of Avco Embassy: Amicable Resignation By A. H. WEILER. New York Times (1923-Current file) [New York, N.Y] 30 May 1974: 33.
- 'Avco's Way to Lick the Movie Giants of Hollywood', New Straits Times, 6 Dec1981 p 8
- ROBERT REHME, KING OF THE LOW-BUDGET SHOCKERAljean Harmetz, 'Robert Rehme, King of the Low Budget Shocker', New York Times, 30 Nov 1981 Section C p13
- "Norman Lear" Coke Buys Embassy & Tandem normanlear.com Michael Schrage The Washington Post, Retrieved on January 25, 2013.
- "Norman Lear" Lear, Perenchio Sell Embassy Properties normanlear.com AL DELUGACH and KATHRYN HARRIS, The Los Angeles Times, Retrieved on January 25, 2013
- "Norman Lear" Coke buys Embassy: 485 million. normanlear.com CHRISTOPHER VAUGHN and BILL DESOWITZ The Hollywood Reporter, Retrieved on January 25, 2013
- De Laurentiis to Market Own Films By ALJEAN HARMETZ Special to The New York Times. New York Times (1923-Current file) [New York, N.Y] 04 Oct 1985: C3.
- DE LAURENTIIS' EPIC PLAN FOR EMBASSY: FILM CLIPS FILM CLIPS Mathews, Jack. Los Angeles Times (1923-Current File) [Los Angeles, Calif] 09 Oct 1985: h1.
- "Justia Trademarks"EMBASSY PICTURES - Trademark Details trademarks.justia.com, Retrieved on October 14, 2012
- Dick, Bernard F. "Engulfed: the death of Paramount Pictures and the birth of corporate Hollywood." The University of Kentucky, Lexington, KY (2001). ISBN 0-8131-2202-3.