Emma Chamberlain

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Emma Chamberlain
Emma Chamberlain at '21 Paris Fashion Week (cropped).jpg
Chamberlain at Paris Fashion Week in October 2021
Emma Frances Chamberlain

(2001-05-22) May 22, 2001 (age 21)
Years active2016–present

Emma Frances Chamberlain (born May 22, 2001[1]) is an American internet personality, specifically on YouTube. She won the 2018 Streamy Award for Breakout Creator.[2] In 2019, Time magazine included her on its Time 100 Next list,[3] and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide."[4] In April 2019, she launched her first weekly podcast series, Anything Goes, formerly known as Stupid Genius.[5][6] Chamberlain subsequently won the award for "Best Podcaster" at the 12th Shorty Awards.[7] She also has been an ambassador for Louis Vuitton since 2019 and Cartier since 2022.

Early life[edit]

Chamberlain was born on May 22, 2001, in San Bruno, California, to artist Michael John Chamberlain and flight coordinator Sophia Pinetree Chamberlain. She is the only child of her parents, who divorced when she was five years old.[1]

In a 2018 interview with Forbes, Chamberlain said that although she was raised in the generally well-off city of San Francisco, her family had struggled with finances during her childhood. The family had depended on commissions for her father's art, and when he was ill and unable to paint they endured "hard times".[8]

She attended Central Middle School in San Carlos, California, and Notre Dame High School, Belmont,[9] an all-girl Catholic preparatory school where she was on the cheerleading and track teams. She performed competitive cheer for five years and was a member of the California All Stars Pink cheer team.[10] She left high school during the first semester of her junior year and graduated after passing the California High School Exit Exam.[11]



Chamberlain became dissatisfied with high school during the end of her sophomore year, and after speaking to her father she was encouraged to find a passion outside of school, and launched her YouTube channel as a way to find that passion.[when?] Chamberlain's content included cooking videos, fashion hauls, and car vlogs, among others. She was known for her penchant with coffee, as well as her authentic self-deprecating humor.[12] Chamberlain gained notoriety for her niche editing style defined by zooms, adding text to the screen, and pauses.[1] Her style of editing has gone on to be replicated by many other YouTubers, including Antonio Garza and James Charles. In recent years, Chamberlain has shifted away from that video style to a simpler, more documentary style of editing.[13]

In June 2018, Chamberlain moved alone from the Bay Area to Los Angeles.[1] There, she formed the Sister Squad with fellow teen YouTubers James Charles and comedy duo The Dolan Twins.[14][better source needed] The four were featured in YouTube Rewind 2018.[15] The Sister Squad was nominated for a 2019 YouTube Ensemble Shorty Award.[16]

In addition to the collaboration videos with the members of the Sister Squad, throughout 2018 Chamberlain and fellow Dote-associated female YouTubers Ellie Thumann and Hannah Meloche posted videos featuring each other on their respective channels, calling their group of three "The Girdies".[17][better source needed]

In June 2018, Tana Mongeau invited Chamberlain to be a Featured Creator at Tanacon in Anaheim, Mongeau's alternative to VidCon that took place at the same time at a nearby convention center. Chamberlain's one-on-one onstage interview with Mongeau was the last event before the convention was canceled due to overcrowding and security concerns.[18] In July, Chamberlain was signed by United Talent Agency.[19][better source needed]

At Vidcon 2019, Snapchat announced that Chamberlain would be one of several celebrities from various entertainment platforms to premiere a Creator Show later in the year.[20] At the 2019 Teen Choice Awards, Chamberlain won the award for Choice Female Web Star.[21] During the September New York Fashion Week, Chamberlain hosted the Teen Vogue event Generation Next attended by Vogue Editor-In-Chief Anna Wintour.[22][better source needed] At the 45th People's Choice Awards, she was nominated for the Social Star award.[23] She collaborated with eyewear company Crap Eyewear for a line of sunglasses she helped design.[when?][24]

She attended her second Louis Vuitton-sponsored Paris Fashion Week,[when?] collaborating with Vogue for a preparation video about the process.[25] She collaborated with Calvin Klein for a series of videos and photo shoots.[when?][26] At the 2019 Streamy Awards, Chamberlain was nominated for Creator of the Year, Editing, and First Person.[27] She appeared in a series of videos on the Target YouTube channel, being paired with The Office star Angela Kinsey and Fashion Police host Brad Goreski.[28][better source needed] Her Snapchat Creator Show, Adulting With Emma Chamberlain, premiered on November 4.[29][better source needed] On November 13, Time magazine included her on its Time 100 Next list,[3] and its list of the 25 most influential people on the internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide."[30][failed verification] In December 2019, she was featured in a segment broadcast on ABC News Nightline, being interviewed about her career by Olympic figure skater Adam Rippon.[31][better source needed]

Fashion and business ventures[edit]

Chamberlain posing with a Chamberlain Coffee mug

In March 2018, Chamberlain became associated with the shopping app Dote. In May, 2018 Dote sent her to Austin, Texas, to the Coachella Valley Music and Arts Festival, and to Fiji with numerous other female YouTubers. In July 2018, Dote released a clothing line designed by Chamberlain, Low Key / High Key by Emma.[32] Because of controversies related to Dote, Chamberlain cut ties with them in early 2019.[33]

In January 2019 Chamberlain announced a collaboration with Hollister, appearing as a model for their 2019 swim collection.[34] She attended Paris Fashion Week in March 2019 in a co-sponsorship between YouTube and Louis Vuitton, which was brokered by Derek Blasberg, the head of fashion and beauty partnerships at YouTube.[35] She was paired with model/YouTuber Karlie Kloss at the event.[36] On June 4, 2019, Chamberlain and The Dolan Twins uploaded videos featuring each other on their respective channels. This was their first video collaboration since the last Sister Squad videos posted in December. The absence of James Charles contributed to the belief that the Sister Squad had broken up.[37]

In December 2019, she launched her own online mail order coffee company, Chamberlain Coffee.[38]

Cosmopolitan featured Chamberlain on the cover of its February 2020 issue, writing the caption below her name, "The most popular girl in the world". In the interview she revealed details of dealing with body dysmorphia and struggling with eating disorders,[39] and she posted a video about the photo shoot to her YouTube channel, My First American Magazine Cover.[40] A few months later, she appeared on the cover of the Italian edition of Cosmopolitan,[41] and the Dutch version, Cosmo Girl.[42] For the 2020 Shorty Awards, she won Best Podcaster for her work on Stupid Genius.[43] Still partnering with Ramble Official, on February 20, Chamberlain premiered her newly formatted and named podcast, Anything Goes.[44] On March 21, Variety reported that she had purchased a house in West Hollywood.[45] During the COVID-19 pandemic, Chamberlain was one of the creators participating in YouTube's "Stay Home #WithMe" PSA campaign.[46] Recorded prior to the COVID-19 pandemic, on April 16 she appeared in an episode of Kevin Hart's YouTube series What The Fit, playing soccer with the LA Galaxy.[47]

Allure featured Chamberlain on the cover of its June/July 2020 issue.[48] During the summer of 2020, Vogue Australia[49] and Nylon[50] published feature articles about her. Variety included her in its 2020 "Power of Young Hollywood" list.[51] On August 18, she published The Ideal Planner, a daily planner, via the Gallery Books division of Simon & Schuster.[52] On August 26, her IGTV series Styled By Emma premiered on Instagram.[53] On September 1, Chamberlain and James Charles posted videos featuring each other on their respective YouTube channels, their first collaboration since the last round of Sister Squad videos posted on December 25, 2018.[54] On September 13, 2021, Chamberlain attended the 2021 Met Gala. She wore Louis Vuitton to the Lexicon of Fashion in America event. She also hosted celebrity interviews for the fashion magazine Vogue, which were subsequently posted to Vogue's YouTube channel. Harper's Bazaar featured Emma Chamberlain as their March 2022 Cover Girl. She was photographed in Louis Vuitton and revealed her thoughts on self-expression in an all-inclusive interview.

In January 2023, Chamberlain became a brand ambassador for Lancome. She will feature in a web series on Lancome's YouTube channel that will also appear in shorter formats on Instagram and TikTok.[55]


On April 11, 2019, Chamberlain launched the first episode of her podcast, Anything Goes (previously named Stupid Genius), a weekly series in which she attempts to make an ongoing conversation about any particular issue/topic, the program produced by Ramble Official in a partnership with Cadence13 and United Talent Agency, which also produces podcasts for YouTubers Rhett & Link and Smosh.[56] She addresses a wide range of topics such as relationships, mental health, fashion, and gut feelings. It is available on Spotify, Apple Podcasts, and many other podcast platforms.[57] At the 47th People's Choice Awards Anything Goes won the Pop Podcast award.

Public image[edit]

Taylor Lorenz of The Atlantic wrote that Chamberlain was "the most talked about influencer in the world".[58] Time included her in its 2019 list of The 25 Most Influential People on the Internet.[4] In 2019, Jonah Engel Bromwich of The New York Times , in an opinion piece, wrote that Chamberlain was "the funniest person on YouTube", and stated that she "invented the way people talk on YouTube now, particularly the way they communicate authenticity."[59] In 2020, Forbes included Chamberlain in their '30 Under 30' list in the Social Media category.[60]

In May 2022, Chamberlain atteneded the MET Gala as video host for Vogue. During the interview she spoke with many prominent celebrities, including Jack Harlow whose awkwardly flirtatious interaction went viral online. In addition, controversy arose surrounding Chamberlain's choice of jewelry.[61] Chamberlain worked with Cartier for the event and was given a diamond necklace which was originally stolen from Maharaja Bhupinder Singh of Patiala, a part of Punjab in North India during the colonial era.[62] Many Indian-Americans experessed their outrage online. However, neither Chamberlain nor Cartier commented.

Honors and awards[edit]

Year Award Category Nominee(s) Result Ref(s)
2018 Streamy Awards Breakout Creator Herself Won [2]
First Person Nominated
Creator of the Year Nominated
Shorty Awards Breakout YouTuber of the Year Nominated [63]
2019 YouTuber of the Year Nominated [64]
Teen Choice Awards Choice Female Web Star Won [65]
2020 Shorty Awards Best Podcaster Won [43]
Streamy Awards Creator of the Year Nominated [66]
First Person Won
Podcast Anything Goes with Emma Chamberlain Nominated
Editing Herself Nominated
Creator Product Chamberlain Coffee Won
People's Choice Awards Social Star of 2020 Herself Won [67]
Pop Podcast of 2020 Anything Goes with Emma Chamberlain Won
2022 Kids' Choice Awards Favorite Female Creator Herself Nominated [68]

See also[edit]


  1. ^ a b c d Bromwich, Jonah Engel (July 9, 2019). "The Evolution of Emma Chamberlain". The New York Times. Retrieved March 18, 2020.{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b "8th Annual Nominees & Winners". The Streamy Awards. 2018. Retrieved June 1, 2019.
  3. ^ a b "Meet the 2019 Time 100 Next". Time. Retrieved March 18, 2020.{{cite magazine}}: CS1 maint: url-status (link)
  4. ^ a b Matthews, Cate (July 16, 2019). "The 25 Most Influential People on the Internet". Time.
  5. ^ Chiu, Melody (April 19, 2019). "YouTube Star Emma Chamberlain's Podcast Hits No. 1 in 50 Countries — All About the Latest Episode". People. Retrieved March 18, 2020.{{cite web}}: CS1 maint: url-status (link)
  6. ^ "Emma Chamberlain Wins Pop Podcast & Social Star at 2020 PCAs". E! Online.
  7. ^ "Emma Chamberlain - The Shorty Awards". Shorty Awards. Retrieved September 14, 2020.
  8. ^ Ward, Tom. "Don't Sleep On YouTube Star Emma Chamberlain". Forbes. Retrieved December 5, 2022.
  9. ^ Hanshaw, Brooke (September 15, 2018). "Young influencers". San Mateo Daily Journal.
  10. ^ Kim, Yerin (May 3, 2019). "10 Facts About Emma Chamberlain Only Real Fans Will Know". Seventeen.
  11. ^ Golden, Zara (June 3, 2019). "Emma Chamberlain Is the Next... Something. What Is It?". Elle.
  12. ^ "Emma Chamberlain". Plugged In. Retrieved November 30, 2022.
  13. ^ Fairfield, Ryan (September 20, 2022). "Emma Chamberlain's return to YouTube proves that quality trumps quantity". The Tufts Daily. Retrieved November 30, 2022.
  14. ^ Dzurillay, Julia (May 15, 2019). "Who Is in James Charles's Sister Squad?".
  15. ^ Smith, Dave. "'YouTube Rewind 2018' is officially the most disliked video in YouTube history — here's why". Business Insider.
  16. ^ Del Rosario, Alexandra (January 28, 2019). "Lady Gaga, Harry Styles, Weezer & More Land 2019 Shorty Awards Nominations". Billboard.
  17. ^ John, Caroline (March 7, 2019). "Who Is Hannah Meloche? 4 Facts You Need to Know about the YouTube Star". Earn The Necklace.
  18. ^ Farokhmanesh, Megan (June 26, 2018). "YouTuber's anti-VidCon convention TanaCon was such a disaster that fans are comparing it to Fyre Fest". The Verge. Retrieved August 3, 2019.
  19. ^ Weiss, Geoff (July 23, 2018). "UTA Signs 17-Year-Old YouTube Phenom Emma Chamberlain". Tubefilter.
  20. ^ Baila, Morgan. "Emma Chamberlain, Serena Williams & Spencer Pratt Are Debuting Mini-Reality Shows On Snapchat". refinery29.com.
  21. ^ "Here Are All the Winners From the 2019 Teen Choice Awards". Billboard.
  22. ^ Rearick, Lauren (September 10, 2019). "The Best Moments From Teen Vogue's Generation Next Presentation at NYFW 2019". Teen Vogue.
  23. ^ Klemme, Kelsey (September 4, 2019). "2019 People's Choice Awards: Complete List of Nominees". E Online.
  24. ^ Elizabeth, De (September 28, 2019). "Emma Chamberlain Launches Sunglass Collection With Crap Eyewear". Teen Vogue. Retrieved May 6, 2021.
  25. ^ Allaire, Christian (October 2, 2019). "Watch YouTuber Emma Chamberlain Get Ready for the Louis Vuitton Show". Vogue. Retrieved May 6, 2021.
  26. ^ Bonner, Mehera (November 4, 2019). "YouTuber Emma Chamberlain Is 18 and Her Net Worth Is Bonkers". Cosmopolitan. Retrieved May 6, 2021.
  27. ^ Jarvey, Natalie (October 16, 2019). "Lilly Singh, David Dobrik and Emma Chamberlain Earn Streamy Award Nominations". Hollywood Reporter. Retrieved May 6, 2021.
  28. ^ Weiss, Geoff (October 28, 2019). "Target Hones YouTube Presence In Massively-Viewed Collabs With Michelle Phan, Emma Chamberlain". Tubefilter. Retrieved May 6, 2021.
  29. ^ Corey, Sarah Halle (November 4, 2019). "Emma Chamberlain's New Snapchat Series 'Adulting' Is So Freaking Good". Elite Daily.
  30. ^ Greenspan, Rachel E. (November 13, 2019). "Time 100 Next: Rising Stars Shaping the Future". Time.
  31. ^ Riegle, Ashley; Zepeda, Robert; Francis, Enjoli (December 12, 2019). "Emma Chamberlain on staying above the haters: 'I don't need the approval from the masses. ... I've found it within myself'". ABC News. Retrieved May 6, 2021.
  32. ^ Alcántara, Ann-Marie (August 7, 2018). "Dote, a Virtual Shopping App, Releases Its First Private-Label Brand With a YouTube Star". Adweek. Retrieved May 6, 2021.
  33. ^ Lorenz, Taylor (July 3, 2019). "Emma Chamberlain Is the Most Important YouTToday". The Atlantic. Retrieved May 6, 2021.
  34. ^ "Swimming in the freezing cold ocean *Challenge*". YouTube. Retrieved February 28, 2019.
  35. ^ McDowell, Maghan (July 22, 2019). "Fashion doesn't know what to do with YouTube. Derek Blasberg is trying to help". Vogue Business. Retrieved May 6, 2021.
  36. ^ Martinez, Tara (March 22, 2019). "You'll Get FOMO Watching This Video Of Emma Chamberlain & Karlie Kloss Hanging Out In Paris". Elite Daily. Retrieved May 6, 2021.
  37. ^ "Is the Sisters Squad over? Emma Chamberlain and the Dolan Twins new video sparks rumours". We The Unicorns.
  38. ^ Santiago Cortés, Michelle (December 23, 2019). "Emma Chamberlain Dropped A Coffee Brand Over The Weekend, This Is Not A Drill". Refinery29. Retrieved May 6, 2021.
  39. ^ Schwartz, Dana (January 7, 2020). "Are You Cool Enough to Know Who Our February Cover Star Is?". Cosmopolitan. Retrieved May 6, 2021.
  40. ^ emma chamberlain (January 7, 2020). "My First American Magazine Cover". YouTube. Retrieved May 6, 2021.
  41. ^ Schwartz, Dana (April 20, 2020). "Emma Chamberlain, l'intervista di Cosmopolitan alla ragazza più popolare del mondo" [Emma Chamberlain, Cosmopolitan's interview with the most popular girl in the world]. Cosmpolitan (in Italian). Retrieved April 29, 2020.
  42. ^ "Meet Emma Chamberlain: the Most Popular Girl in the World". Cosmogirl. April 11, 2020. Retrieved April 29, 2020.
  43. ^ a b Nordyke, Kimberly (May 3, 2020). "Trevor Noah, Rebel Wilson, Zendaya Among Winners at Shorty Awards". The Hollywood Reporter. Valence Media.
  44. ^ "Emma Chamberlain To Host Another Podcast For Ramble". All Access. February 14, 2020. Retrieved May 6, 2021.
  45. ^ McClain, James (March 21, 2020). "YouTuber Emma Chamberlain Buys Snazzy Modern Home". Variety.
  46. ^ Spangler, Todd (March 27, 2020). "YouTube 'Stay Home #WithMe' PSA Campaign Taps Emma Chamberlain, Dolan Twins, J Balvin, Venus Williams and More". Variety. Retrieved May 6, 2021.
  47. ^ MLSsoccer staff (April 16, 2020). "Kevin Hart and Emma Chamberlain train with LA Galaxy in episode of "What the Fit"". MLS Soccer.
  48. ^ Chia, Jessica (May 10, 2020). "A Look Into Emma Chamberlain's Virtual Reality". Allure. Retrieved May 6, 2021.
  49. ^ Nurick, Jen (July 12, 2020). "Emma Chamberlain on growing up on YouTube, normalising acne and finding her style". Vogue Australia. Retrieved May 6, 2021.
  50. ^ McCarthy, Lauren (August 11, 2020). "A Night In With Emma Chamberlain". Nylon. Retrieved May 6, 2021.
  51. ^ Arnold, Thomas; et al. (August 5, 2020). "Variety's Power of Young Hollywood List 2020". Variety.
  52. ^ "The Ideal Planner". Simon & Schuster.
  53. ^ Harwood, Erika (August 27, 2020). "Emma Chamberlain Will Style A NASA Engineer And Postal Worker In New Instagram Series". Nylon. Retrieved May 6, 2021.
  54. ^ Nesvig, Kara (September 2, 2020). "Emma Chamberlain and James Charles Just Confessed a Major Makeup Faux-Pas". Teen Vogue. Retrieved May 6, 2021.
  55. ^ "In strategy shift, Lancôme names Emma Chamberlain as new brand ambassador". Vogue Business. January 12, 2023. Retrieved January 23, 2023.
  56. ^ Weiss, Geoff (April 4, 2019). "Rising YouTube Star Emma Chamberlain To Showcase Her 'Stupid Genius' On New Podcast". Tubefilter. Retrieved May 6, 2021.
  57. ^ "Anything Goes with Emma Chamberlain". Spotify. Retrieved May 6, 2021.
  58. ^ Lorenz, Taylor (July 3, 2019). "Emma Chamberlain Is the Most Important YouTuber Today". The Atlantic.
  59. ^ Bromwich, Jonah Engel (July 9, 2019). "The Evolution of Emma Chamberlain". The New York Times. Retrieved November 8, 2021.
  60. ^ "Emma Chamberlain". Forbes. Retrieved December 8, 2020.
  61. ^ "Emma Chamberlain Just Addressed Her Viral Interview with Jack Harlow at the Met Gala". Seventeen. June 23, 2022. Retrieved December 15, 2022.
  62. ^ "Emma Chamberlain's Met Gala necklace controversy". FOX 5 NY. May 12, 2022. Retrieved December 15, 2022.
  63. ^ Ramos, Dino-Ray (January 16, 2018). "Shorty Awards Nominees: Tiffany Haddish, Lena Waithe Among Those Recognized For Social Media Excellence". Deadline Hollywood. Retrieved April 27, 2019.
  64. ^ "Emma Chamberlain - Finalist in YouTuber of the Year". Shorty Awards. 2019. Retrieved April 27, 2019.
  65. ^ "Teen Choice Awards: Full List of Winners". Billboard. August 11, 2019. Retrieved August 12, 2019.
  66. ^ "10th Annual Streamy Nominees". The Streamy Awards. Retrieved October 21, 2020.
  67. ^ Malec, Brett (November 16, 2020). "People's Choice Awards 2020 Winners: The Complete List". E! Online. Retrieved July 6, 2022.
  68. ^ Gajewski, Ryan (April 10, 2022). "Kids' Choice Awards: 'Spider-Man: No Way Home' Wins Big; Dr. Jill Biden Speaks". The Hollywood Reporter. Retrieved July 6, 2022.

External links[edit]