Emma Chamberlain

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Emma Chamberlain
Emma Chamberlain for Chamberlain Coffee, 2020 (1).png
Chamberlain in 2020
Personal information
BornEmma Frances Chamberlain
(2001-05-22) May 22, 2001 (age 20)
Height162 cm (5 ft 4 in)
YouTube information
Years active2017–present
GenreComedy, vlogging
Subscribers10.8 million[1]
Total views1.4 billion[1]
YouTube Silver Play Button 2.svg 100,000 subscribers August 2017
YouTube Gold Play Button 2.svg 1,000,000 subscribers April 2018
YouTube Diamond Play Button.svg 10,000,000 subscribers March 2021

Updated: September 1, 2021

Emma Frances Chamberlain (born May 22, 2001[2]) is an American internet personality, specifically on YouTube. She won the 2018 Streamy Award for Breakout Creator.[3] In 2019, Time Magazine included her on its TIME 100 Next list,[4] and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube’s unofficial style guide."[5] In April 2019, she launched her first weekly podcast series, Anything Goes.[6][7] Chamberlain subsequently won the award for "Best Podcaster" at the 12th Shorty Awards.[8] She also has been a reoccurring model for Louis Vuitton.

Early life and education[edit]

Chamberlain was born to Michael and Sophia Chamberlain in San Mateo, California, and raised in San Mateo County. She is an only child, and her parents divorced when she was five years old.[2]

She attended Central Middle School in San Carlos, California and Notre Dame High School, Belmont,[9] an all-girl Catholic preparatory school where she was on the cheerleading and track teams. She performed competitive cheer for five years and was a member of the California All Stars Pink cheer team.[10] She left high school during the first semester of her junior year and graduated after passing the California High School Exit Exam.[11]


Chamberlain created her self-titled YouTube channel in 2016. She started recording vlogs during her sophomore year of high school. However, she only uploaded her first video in 2017, a year later. The video is titled 'City Inspired Summer Look Book'. Then, she began uploading various types of content including travel diaries, stories, recipes, do-it-yourself projects, look books, and hauls. She is also popular on social sites like Twitter and Instagram.

Emma received a nomination for the 'Breakout YouTuber' at the 2018 Annual Shorty Awards. She also has a profile on Depop, a point-to-point social shopping app based in London. In addition, she owns her own merchandise line where she sells her signature hoodies.


Chamberlain uploaded the first video to her YouTube channel on June 2, 2017. She posted videos almost daily during the summer of 2017. On July 27, 2017, she posted the video We All Owe The Dollar Store An Apology. It became Chamberlain’s first viral video,[citation needed] and in August her channel rapidly gained subscribers, increasing from 4,000 on August 1 to 150,000 on August 30. Her channel then continued to gain approximately 100,000 new subscribers monthly through June 2018.[12] In December 2017, she had her first collaboration with an established YouTuber when she appeared in a ninety-minute interview on Cody Ko's podcast channel Insanely Chill.[13]

In June 2018, Chamberlain moved from the San Francisco Bay Area (specifically San Carlos) to Los Angeles and formed The Sister Squad with fellow teen YouTubers James Charles and comedy duo The Dolan Twins.[14] The four uploaded simultaneous videos on their respective YouTube channels on June 19, August 28, October 31, and December 25, 2018, and were featured prominently in YouTube Rewind 2018,[15] with Chamberlain's face at the center of the YouTube Rewind 2018 thumbnail.[16] The Sister Squad was nominated for a 2019 YouTube Ensemble Shorty Award.[17]

In addition to the collaboration videos with the members of the Sister Squad, throughout 2018 Chamberlain and fellow Dote-associated female YouTubers Ellie Thumann and Hannah Meloche posted videos featuring each other on their respective channels, calling their group of three "The Girdies."[18]

On June 22, 2018, Tana Mongeau invited Chamberlain to be a Featured Creator at Tanacon in Anaheim, Mongeau's alternative to VidCon that took place at the same time at a nearby convention center. Chamberlain's one-on-one onstage interview with Mongeau was the last event before the convention was canceled due to overcrowding and security concerns.[19][20] In July, Chamberlain was signed by United Talent Agency.[21]

Chamberlain's appearances with Mongeau, in several videos on David Dobrik's channel with The Vlog Squad, and her own Sister Squad collaborations triggered a rapid increase in subscriptions to her channel. On June 19, the date of the first three Sister Squad videos, she gained 112,000 subscribers. She then hit two million in June, three million in July, four million in August, five million in October, and six million subscribers on Christmas Day 2018.[12] She was nominated for four 2018 Streamy awards, the most of any female creator: Creator of the Year, Editing, First Person, and won Breakout Creator.[22]

By mid-2019, several mainstream news and entertainment organizations published feature articles about Chamberlain. The Atlantic wrote that Chamberlain was "the most talked about influencer in the world" in an article titled Emma Chamberlain Is the Most Important YouTuber Today.[23] Time included her in its 2019 list of The 25 Most Influential People on the Internet.[5]

At Vidcon 2019, Snapchat announced that Chamberlain would be one of several celebrities from various entertainment platforms to premiere a Creator Show later in the year.[24] At the 2019 Teen Choice Awards Chamberlain won Choice Female Web Star.[25] During the September New York Fashion Week, Chamberlain hosted the Teen Vogue event Generation Next attended by Vogue Editor-In-Chief Anna Wintour.[26] For the 45th People's Choice Awards she was nominated for The Social Star of 2019.[27] She collaborated with eyewear company Crapeyewear for a line of sunglasses she helped design.[28] In late September she appeared alongside other young social media celebrities in the first episode of the MTV / SnapChat collaboration Teen Code.[29]

On October 1, 2019, Chamberlain posted a video to her YouTube channel of visiting the YouTube headquarters in San Bruno, which featured a cameo with YouTube CEO Susan Wojcicki.[30] She attended her second YouTube / Louis Vuitton sponsored Paris Fashion Week, collaborating with Vogue for a preparation video about the process.[31] She collaborated with Calvin Klein for a series of videos and photo shoots.[32] For the 2019 Streamy Awards, Chamberlain was nominated for Creator of the Year, Editing, and First Person.[33] She appeared in a series of videos on the Target YouTube channel, being paired with The Office star Angela Kinsey and Fashion Police host Brad Goreski.[34] Her Snapchat Creator Show, Adulting With Emma Chamberlain, premiered on November 4.[35] On November 13, Time Magazine included her on its TIME 100 Next list,[4] and its list of The 25 Most Influential People On The Internet, writing that "Chamberlain pioneered an approach to vlogging that shook up YouTube's unofficial style guide."[36] In December 2019, she was featured in a segment broadcast on ABC News Nightline, being interviewed about her career by Olympic figure skater Adam Rippon.[37]

Fashion and business ventures[edit]

Chamberlain posing with a Chamberlain Coffee mug

In March 2018, Chamberlain began an association with the shopping app Dote. During 2018 Dote sent her to Austin, Texas, to the Coachella Valley Music and Arts Festival, and to Fiji with numerous other female YouTubers. In July 2018, Dote released a clothing line designed by Chamberlain, Low Key / High Key by Emma.[38] Because of controversies related to Dote, Chamberlain cut ties with them in late 2018.[39]

Chamberlain attended Paris Fashion Week in March 2019 in a co-sponsorship between YouTube and Louis Vuitton, which was brokered by Derek Blasberg, the head of fashion and beauty partnerships at YouTube.[40] She was paired with model / YouTuber Karlie Kloss at the event.[41] On June 4, 2019, Chamberlain and The Dolan Twins uploaded videos featuring each other on their respective channels. This was their first video collaboration since the last Sister Squad videos posted in December. The absence of James Charles contributed to the belief that the Sister Squad had broken up.[42]

In December 2019, she launched her own online mail order coffee company, Chamberlain Coffee.[43]

Cosmopolitan featured Chamberlain on the cover of its February 2020 issue, writing the caption below her name, The most popular girl in the world. In the interview she revealed details of dealing with body dysmorphia and struggling with eating disorders,[44] and she posted a video about the photo shoot to her YouTube channel, My First American Magazine Cover.[45] A few months later, she appeared on the cover of the Italian edition of Cosmopolitan,[46] and the Dutch version, Cosmo Girl.[47] For the 2020 Shorty Awards, she won Best Podcaster for her work on Stupid Genius.[48] Still partnering with Ramble Official, on February 20 Chamberlain premiered her newly formatted and named podcast, Anything Goes.[49] On March 21, Variety reported that she had purchased a house in West Hollywood.[50] During the COVID-19 pandemic, Chamberlain was one of the creators participating in YouTube's "Stay Home #WithMe" PSA campaign.[51] Recorded prior to the COVID-19 pandemic, on April 16 she appeared in an episode of Kevin Hart's YouTube series What The Fit, playing soccer with the LA Galaxy.[52]

Allure featured Chamberlain on the cover of its June/July 2020 issue.[53] During the summer of 2020, Vogue Australia[54] and Nylon[55] published feature articles about her. Variety included her in its 2020 "Power of Young Hollywood" list.[56] On August 18, she published The Ideal Planner, a daily planner, via the Gallery Books division of Simon & Schuster.[57] On August 26, her IGTV series Styled By Emma premiered on Instagram.[58] On September 1, Chamberlain and James Charles posted videos featuring each other on their respective YouTube channels, their first collaboration since the last round of Sister Squad videos posted on December 25, 2018.[59] On September 13th, 2021, Chamberlain attended the 2021 Met Gala. She wore Louis Vuitton to the Lexicon of Fashion in America event. She also hosted celebrity interviews for the fashion magazine Vogue.


On April 11, 2019, Chamberlain launched the first episode of her podcast, Anything Goes (previously named Stupid Genius), a weekly series in which she attempts to make an ongoing conversation about any particular issue/topic, the program produced by Ramble Official in a partnership with Cadence13 and United Talent Agency, which also produces podcasts for YouTubers Rhett & Link and Smosh.[60] She addresses a wide range of topics such as relationships, mental health, fashion, and gut feelings. It is available on Spotify, Apple Podcasts, and many other podcast platforms.[61]

Honors and awards[edit]

Year Award Category Nominee(s) Result Ref(s)
2018 Streamy Awards Breakout Creator Herself Won [3]
First Person Nominated
Creator of the Year Nominated
Shorty Awards Breakout YouTuber of the Year Nominated [62]
2019 YouTuber of the Year Nominated [63]
Teen Choice Awards Choice Female Web Star Won [64]
2020 Shorty Awards Best Podcaster Won [48]
Streamy Awards Creator of the Year Nominated [65]
First Person Won
Podcast Anything Goes with Emma Chamberlain Nominated
Editing Herself Nominated
Creator Product Chamberlain Coffee Won
Peoples Choice Awards Social Star of 2020 Herself Won
Pop Podcast of 2020 Anything Goes with Emma Chamberlain Won

In 2020, Forbes included Chamberlain in their '30 Under 30' list in the Social Media category.[66]

See also[edit]


  1. ^ a b "About emma chamberlain". YouTube.
  2. ^ a b Bromwich, Jonah Engel (July 9, 2019). "The Evolution of Emma Chamberlain". The New York Times. Retrieved March 18, 2020.
  3. ^ a b "8th Annual Nominees & Winners". The Streamy Awards. 2018. Retrieved June 1, 2019.
  4. ^ a b "Meet the 2019 TIME 100 Next". Time. Retrieved March 18, 2020.
  5. ^ a b Matthews, Cate (July 16, 2019)."The 25 Most Influential People on the Internet". Time Magazine.
  6. ^ Chiu, Melody (April 19, 2019). "YouTube Star Emma Chamberlain's Podcast Hits No. 1 in 50 Countries — All About the Latest Episode". People. Retrieved March 18, 2020.
  7. ^ "Emma Chamberlain Wins Pop Podcast & Social Star at 2020 PCAs". E! Online.
  8. ^ "Emma Chamberlain - The Shorty Awards". Shorty Awards. Retrieved September 14, 2020.
  9. ^ Hanshaw, Brooke (September 15, 2018). "Young influencers". San Mateo Daily Journal.
  10. ^ Kim, Yerin (May 3, 2019). "10 Facts About Emma Chamberlain Only Real Fans Will Know". Seventeen magazine.
  11. ^ Golden, Zara (June 3, 2019). "Emma Chamberlain Is the Next... Something. What Is It?". Elle.
  12. ^ a b "Monthly YouTube Statistics". socialblade.com.
  13. ^ Insanely Chill (December 24, 2017). "The Weekend Edition Ft. Emma Chamberlain". YouTube. Retrieved May 6, 2021.
  14. ^ Dzurillay, Julia (May 15, 2019). "Who Is in James Charles's Sister Squad?".
  15. ^ Smith, Dave. "'YouTube Rewind 2018' is officially the most disliked video in YouTube history — here's why". Business Insider.
  16. ^ YouTube Rewind 2018: Everyone Controls Rewind | #YouTubeRewind – via youtube.com.
  17. ^ Del Rosario, Alexandra (January 28, 2019). "Lady Gaga, Harry Styles, Weezer & More Land 2019 Shorty Awards Nominations". Billboard.
  18. ^ John, Caroline (March 7, 2019). "Who Is Hannah Meloche? 4 Facts You Need to Know about the YouTube Star". Earn The Necklace.
  19. ^ Farokhmanesh, Megan (June 26, 2018). "YouTuber's anti-VidCon convention TanaCon was such a disaster that fans are comparing it to Fyre Fest". The Verge. Retrieved August 3, 2019.
  20. ^ emma chamberlain (July 7, 2018). "i went to tanacon". YouTube. Retrieved May 6, 2021.
  21. ^ Weiss, Geoff (July 23, 2018). "UTA Signs 17-Year-Old YouTube Phenom Emma Chamberlain". Tubefilter.
  22. ^ "8th Annual Nominees & Winners". Streamys.
  23. ^ Lorenz, Taylor (July 3, 2019). "Emma Chamberlain Is the Most Important YouTuber Today". The Atlantic.
  24. ^ Baila, Morgan. "Emma Chamberlain, Serena Williams & Spencer Pratt Are Debuting Mini-Reality Shows On Snapchat". refinery29.com.
  25. ^ "Here Are All the Winners From the 2019 Teen Choice Awards". Billboard.
  26. ^ Rearick, Lauren (September 10, 2019). "The Best Moments From Teen Vogue's Generation Next Presentation at NYFW 2019". Teen Vogue.
  27. ^ Klemme, Kelsey (September 4, 2019). "2019 People's Choice Awards: Complete List of Nominees". E Online.
  28. ^ Elizabeth, De (September 28, 2019). "Emma Chamberlain Launches Sunglass Collection With Crap Eyewear". Teen Vogue. Retrieved May 6, 2021.
  29. ^ Weiss, Geoff (September 26, 2019). "MTV Launches 'Teen Code' Spin-Off Series On Snapchat With Eva Gutowski, Jordyn Jones, More". Tubefilter.
  30. ^ emma chamberlain (October 1, 2019). "REVIEWING YOUTUBE'S HQ *insane*". YouTube.
  31. ^ Allaire, Christian (October 2, 2019). "Watch YouTuber Emma Chamberlain Get Ready for the Louis Vuitton Show". Vogue. Retrieved May 6, 2021.
  32. ^ Bonner, Mehera (November 4, 2019). "YouTuber Emma Chamberlain Is 18 and Her Net Worth Is Bonkers". Cosmopolitan. Retrieved May 6, 2021.
  33. ^ Jarvey, Natalie (October 16, 2019). "Lilly Singh, David Dobrik and Emma Chamberlain Earn Streamy Award Nominations". Hollywood Reporter. Retrieved May 6, 2021.
  34. ^ Weiss, Geoff (October 28, 2019). "Target Hones YouTube Presence In Massively-Viewed Collabs With Michelle Phan, Emma Chamberlain". Tubefilter. Retrieved May 6, 2021.
  35. ^ Corey, Sarah Halle (November 4, 2019)."Emma Chamberlain's New Snapchat Series 'Adulting' Is So Freaking Good". Elite Daily.
  36. ^ Greenspan, Rachel E. (November 13, 2019)."TIME 100 Next: Rising Stars Shaping the Future". Time.
  37. ^ Riegle, Ashley; Zepeda, Robert; Francis, Enjoli (December 12, 2019). "Emma Chamberlain on staying above the haters: 'I don't need the approval from the masses. ... I've found it within myself'". ABC News. Retrieved May 6, 2021.
  38. ^ Alcántara, Ann-Marie (August 7, 2018). "Dote, a Virtual Shopping App, Releases Its First Private-Label Brand With a YouTube Star". Adweek. Retrieved May 6, 2021.
  39. ^ Lorenz, Taylor (July 3, 2019). "Emma Chamberlain Is the Most Important YouTuber Today". The Atlantic. Retrieved May 6, 2021.
  40. ^ McDowell, Maghan (July 22, 2019). "Fashion doesn't know what to do with YouTube. Derek Blasberg is trying to help". Vogue Business. Retrieved May 6, 2021.
  41. ^ Martinez, Tara (March 22, 2019). "You'll Get FOMO Watching This Video Of Emma Chamberlain & Karlie Kloss Hanging Out In Paris". Elite Daily. Retrieved May 6, 2021.
  42. ^ "Is the Sisters Squad over? Emma Chamberlain and the Dolan Twins new video sparks rumours". We The Unicorns.
  43. ^ Santiago Cortés, Michelle (December 23, 2019). "Emma Chamberlain Dropped A Coffee Brand Over The Weekend, This Is Not A Drill". Refinery29. Retrieved May 6, 2021.
  44. ^ Schwartz, Dana (January 7, 2020). "Are You Cool Enough to Know Who Our February Cover Star Is?". Cosmopolitan. Retrieved May 6, 2021.
  45. ^ emma chamberlain (January 7, 2020). "My First American Magazine Cover". YouTube. Retrieved May 6, 2021.
  46. ^ Schwartz, Dana. "Emma Chamberlain, l'intervista di Cosmopolitan alla ragazza più popolare del mondo" [Emma Chamberlain, Cosmopolitan's interview with the most popular girl in the world]. Cosmpolitan (in Italian). Retrieved April 29, 2020.
  47. ^ "Meet Emma Chamberlain: the Most Popular Girl in the World". Cosmogirl. April 11, 2020. Retrieved April 29, 2020.
  48. ^ a b Nordyke, Kimberly (May 3, 2020). "Trevor Noah, Rebel Wilson, Zendaya Among Winners at Shorty Awards". The Hollywood Reporter. Valence Media.
  49. ^ "Emma Chamberlain To Host Another Podcast For Ramble". All Access. February 14, 2020. Retrieved May 6, 2021.
  50. ^ McClain, James (March 21, 2020). "YouTuber Emma Chamberlain Buys Snazzy Modern Home". Variety.
  51. ^ Spangler, Todd (March 27, 2020). "YouTube 'Stay Home #WithMe' PSA Campaign Taps Emma Chamberlain, Dolan Twins, J Balvin, Venus Williams and More". Variety. Retrieved May 6, 2021.
  52. ^ MLSsoccer staff (April 16, 2020). "Kevin Hart and Emma Chamberlain train with LA Galaxy in episode of "What the Fit"". MLS Soccer.
  53. ^ Chia, Jessica (May 10, 2020). "A Look Into Emma Chamberlain's Virtual Reality". Allure. Retrieved May 6, 2021.
  54. ^ Nurick, Jen (July 12, 2020). "Emma Chamberlain on growing up on YouTube, normalising acne and finding her style". Vogue Australia. Retrieved May 6, 2021.
  55. ^ McCarthy, Lauren (August 11, 2020). "A Night In With Emma Chamberlain". Nylon Magazine. Retrieved May 6, 2021.
  56. ^ Arnold, Thomas et al. (August 5, 2020)|"Variety's Power of Young Hollywood List 2020". Variety.
  57. ^ "The Ideal Planner". Simon & Schuster.
  58. ^ Harwood, Erika (August 27, 2020). "Emma Chamberlain Will Style A NASA Engineer And Postal Worker In New Instagram Series". Nylon Magazine. Retrieved May 6, 2021.
  59. ^ Nesvig, Kara (September 2, 2020). "Emma Chamberlain and James Charles Just Confessed a Major Makeup Faux-Pas". Teen Vogue. Retrieved May 6, 2021.
  60. ^ Weiss, Geoff (April 4, 2019). "Rising YouTube Star Emma Chamberlain To Showcase Her 'Stupid Genius' On New Podcast". Tubefilter. Retrieved May 6, 2021.
  61. ^ "Anything Goes with Emma Chamberlain". Spotify. Retrieved May 6, 2021.
  62. ^ Ramos, Dino-Ray (January 16, 2018). "Shorty Awards Nominees: Tiffany Haddish, Lena Waithe Among Those Recognized For Social Media Excellence". Deadline Hollywood. Retrieved April 27, 2019.
  63. ^ "Emma Chamberlain - Finalist in YouTuber of the Year". Shorty Awards. 2019. Retrieved April 27, 2019.
  64. ^ "Teen Choice Awards: Full List of Winners". Billboard. August 11, 2019. Retrieved August 12, 2019.
  65. ^ "10th Annual Streamy Nominees". The Streamy Awards. Retrieved October 21, 2020.
  66. ^ "Emma Chamberlain". Forbes. Retrieved December 8, 2020.

External links[edit]