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Emtee

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Emtee
Birth nameMthembeni Ndevu
Also known asDa Hustla
Born (1992-09-15) 15 September 1992 (age 27)
Matatiele, Eastern Cape, South Africa[1]
OriginGauteng, South Africa
Genres
Occupation(s)
Instruments
  • Vocals
Years active2010-present
LabelsAmbitiouz Entertainment (former)
Associated acts

Mthembeni Ndevu (born 15 September 1992), better known by his stage name Emtee, is a South African rapper. He is best known for his debut hit single, "Roll Up". Emtee was signed to Ambitiouz Entertainment,[2] a South African independent record label. His debut album Avery was certified platinum by RISA on 1 July 2016.[3][4]

Avery included his breakthrough hit "Roll Up" and the follow-up hit single "Pearl Thusi". Emtee released his third album Manando in September 2015, the title referring to his late brother. His third album DIY 2 was released in 2018 and marked his final release with Ambitiouz Entertainment, following his departure from the label in August 2019. He then launched his own label in September the same year.

Early life

Mthembeni Ndevu was born to Phathiswa and Lumkile Ndevu[5] in the mid-sized town Matatiele, situated in the Eastern Cape, a coastal province in South Africa. He grew up in Rockville, Soweto, a major township in the Gauteng Province.[6] In an interview on South African channel ANN7, eMTee said that he wanted to be a musician from first grade in primary school.[7] He performed on stage for the first time at the age of 9, at a Yeoville primary school talent show.[8]

Career

Early career

eMtee kept working on his music throughout his late teen years, opting to not repeat his final year in school, although his pass was not good enough to enter him into the major universities in South Africa.[9]

In 2010, emTee collaborated with South African rapper Maraza on a song titled "In It To Win It". They appeared on Channel O's show HeadRush.[10] Before his solo career, Emtee was part of the rap trio, African Trap Movement, alongside fellow South African rappers Sjava, Saudi and their producer Ruff before they were all signed by Ambitiouz Entertainment.[11]

Debut album: Avery

In early 2015, a friend of eMTee, his producer Ruff produced the beat for the song that would eventually become his debut single, "Roll Up". eMTee claimed that the entire track was recorded and finalized in two hours.[12] "Roll Up" received major radio play in Southern Africa and peaked at the top of DJ Speedsta's hip hop chart on YFM. Wizkid and South African rapper AKA featured on the official re-release of his single, which eMTee called "Roll Up Re-Up". He said that "Roll Up" was recorded within a tight schedule, because he and his team were finalizing his debut album.[13][14]

At the 22nd South African Music Awards, Emtee received five nominations, winning the awards for Rap Album of The Year for Avery and Song of the Year for "Roll Up". Emtee won his second award for Song Of The Year at the 2015 South African Hip Hop Awards, again for "Roll Up". "Roll Up" competed in a category where two South African gold selling artists, as well as Khuli Chana each made at least two appearances.[15]

The next day, on 4 December 2015, eMTee's debut album Avery was released on iTunes and to domestic music retailers. eMtee was the third most played South African hip hop artist in the latter part of 2015 (10th most played artist overall).[citation needed]

New label and upcoming music

In August 2019, Emtee announced that he was leaving his label Ambitiouz Entertainment,[16] amid controversy.[17] In his official statement, Emtee said, "After some thought and for the sake of my family, friends and my supporters worldwide, I have decided it is best to clarify things and set the record straight. Following a long and in-depth reflection on my career as an artist, where I am now and where I see myself in the next few years, I have made a decision that the time has come for me to now part ways with Ambitious Entertainment."[16]

The following month, Emtee established his own record label, Emtee Records under his company African Trap Movement.[18] In November, the rapper said he would be releasing a new EP in 2020. Speaking on the new music, he said "it is going to be different because I have freedom of creativity now, freedom of speech. I'll be touching on important topics which I've always wanted to touch on as well as the fun one".[18]
On 21 January 2020, Emtee announced via Twitter that he would be releasing his fourth studio album, DIY 3, in 2020. The album will serve as a follow-up to his third album DIY 2.[19]
On 27 April 2020, Emtee reignited his battle with his former label Ambitiouz Entertainment, tweeting at the label: "You still haven't given me the album sales for Avery [album] @Ambitiouz_Ent. Album sold platinum. That's all we know. Where's the guap for it?". Ambitiouz Entertainment responded to the tweet by using a picture of Emtee as a meme with the caption "Hello 10111 [police]... we are being harassed!", whereafter Emtee responded back: "Lol but you are the biggest Criminal! Fraud a*s b&*c (sic)".[20]
On 8 May 2020, Emtee released a new single, titled "Johustleburg". "Johustleburg" was first teased during Emtee's "hit battle" with fellow rapper Nasty C in April 2020. It marks the third single from Emtee in 2020, following "Wave" and "Brand New Day," which he released earlier in 2020.[21]

Personal life

Emtee has two sons. His first son, Avery was born in 2015, and Logan in 2018. His debut album was named after Avery.[22]

Controversies

In October 2017, Emtee accidentally exposed his genitals on Instagram Live, inflicting mass ridicule.[23]

Discography

Studio albums

Album Title Album Details
Avery[24][25]
  • Released: 4 December 2015
  • Label: Ambitiouz Entertainment
  • Formats: CD, Digital download
  • Certification: The Album Went Platinum
Manando
DIY 2
DIY 3[19]

Extended Plays

Album Title Album Details
DIY

Singles

  • "Roll Up" (2015)
  • "Pearl Thusi" (2015)
  • "Roll Up (Re-Up) feat. Wizkid & AKA" (2015)
  • "Couldn't" (A-Reece featuring Emtee) (2016)
  • "Amamenemene" (2016)
  • "My People" (2016)
  • "Ngeke feat. Fifi Cooper" (2016)
  • "We Up" (2016)
  • "Winning feat. Nasty C" (2017)
  • "Ghetto Hero" (2017)
  • "Corner Store" (2017)
  • "My Way feat. Sims" (2017)
  • "Me and You feat. Tiwa Savage" (2017)
  • "My Enemies" (2017)
  • "Manando" (2017)
  • "Plug" (2018)
  • "Thank You" (2018)
  • "Lesson" (2018)
  • "Smogolo" ft Snaayman (2019)
  • "Wave" (2020)
  • "Brand New Day" ft Lolli (2020)
  • "Real In The State" ft Rich The Kid (TBA)
  • "Johustleburg" (2020)[26]

Awards and nominations

Year Award Ceremony Prize Recipient/Nominated work Result
2015 South African Hip Hop Awards 2015 Song of The Year "Roll Up" Won
2016 Metro FM Music Awards[27] Best Music Video[28] Won
Best Remix Won
Best Hip Hop Album Avery Won
Best New Artist Himself Nominated
Listeners Choice Award Won
22nd South African Music Awards Album of the Year Avery Nominated
Male Artist of the Year Himself Nominated
Newcomer of the Year Nominated
Best Rap Album Avery Won
Amstel Record of the Year "Roll Up" Won
2016 BET Awards Viewers’ Choice Best New International Act Himself Nominated
2017 AFRIMA Awards Best male artiste in South Africa[29] Himself Nominated
2019 SAMA Awards Best Hip Hop Album DIY 2 Nominated

See also

References

  1. ^ "Emtee Biography". amdb.co. Retrieved 26 February 2018.
  2. ^ "Emtee Confirms His Departure From Ambitiouz Entertainment". Hiphopza. Retrieved 15 August 2019.
  3. ^ "eMTee's debut album 'Avery' has reached platinum". Yomzansi. Retrieved 7 December 2017.
  4. ^ "EMTEE" (PDF). Ambitiouz Entertainment. Retrieved 25 January 2018.
  5. ^ "Emtee's mother and mother-in-law in catfight". The Sowetan. 16 June 2019. Retrieved 1 January 2020.
  6. ^ Nandipha Pantsi (23 December 2015). "Emtee is earning his stripes". The Citizen. Archived from the original on 24 December 2015. Retrieved 2 March 2020.
  7. ^ Emtee talks about his single 'Roll up, 22 April 2015, retrieved 18 January 2016
  8. ^ "Emtee is earning his stripes". The Citizen. Retrieved 18 January 2016.
  9. ^ "Rolling with Emtee". DRUM. Retrieved 18 January 2016.
  10. ^ "eMtee just keeps getting better". CityPress. Retrieved 18 January 2016.
  11. ^ Sekgothe, Malcolm (5 November 2019). "Finding Your Niche: Emtee". Mail & Guardian. Retrieved 1 January 2020.
  12. ^ Emtee talks about his single 'Roll up, 22 April 2015, retrieved 18 January 2016
  13. ^ "Emtee is earning his stripes". The Citizen. Retrieved 18 January 2016.
  14. ^ "Rapper Emtee talks Roll Up, HHP controversial line". Sowetan LIVE. Retrieved 18 January 2016.
  15. ^ "Roll Up's success wraps up blazing year for eMtee". Times LIVE. Retrieved 18 January 2016.
  16. ^ a b Joyce, Liam Karabo (8 October 2019). "Emtee wants his awards back from Ambitiouz Entertainment | IOL Entertainment". IOL. Retrieved 1 January 2019.
  17. ^ Dzimbili, Siyabonga (15 November 2019). "Emtee on his plans for next year – 'In 2020 I'm doing what I've been doing twice as much'". Media24. Retrieved 1 January 2020.
  18. ^ a b Birjalal, Ayssia (16 September 2019). "Emtee launches his own record label, 'Emtee Records' | IOL Entertainment". IOL. Retrieved 1 January 2020.
  19. ^ a b Manjo, Theo (21 January 2020). "@Emteethehustla_ Hints On New Album #DIY3". SlikourOnLife. Retrieved 21 January 2020.
  20. ^ Entertainment reporter (29 April 2020). "Emtee determined to get outstanding royalty payments". IOL. Retrieved 8 May 2020.
  21. ^ Mkhabela, Sabelo (8 May 2020). "Emtee Finally Releases Long-Awaited single 'Johustleburg'". OkayAfrica. Retrieved 8 May 2020.
  22. ^ "eMTee releases his debut album 'AVERY' | YoMzansi | Have a Sip!". YoMzansi™ BLOG | HIGHEST GRADE SOURCE of SA Entertainment News. Retrieved 21 January 2016.
  23. ^ "Emtee accidentally live-streams his penis on Instagram". Channel24. 30 October 2017. Retrieved 8 May 2020.
  24. ^ "Emtee Finally Drops Debut Album | HYPE Magazine". www.hypemagazine.co.za. Retrieved 18 January 2016.
  25. ^ "Avery by Emtee on iTunes". iTunes. Retrieved 19 January 2016.
  26. ^ @emteethehustla_ (8 May 2020). "#Johustleburg Produced by @Ruff_atm" (Tweet). Retrieved 8 May 2020 – via Twitter.
  27. ^ SundayWorld. "15th Metro FM Music Awards nominees (Full list) - SundayWorld". www.sundayworld.co.za. Retrieved 22 January 2016.
  28. ^ Nigerianinfobox. "Emtee Biography – History, Age, Net Worth & Songs - Nigerian Info Box". www.nigerianinfobox.com.ng. Archived from the original on 6 January 2017. Retrieved 1 January 2017.
  29. ^ "AFRIMA 2017: The list of winners". Loliby.