Enchanted Kingdom

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Enchanted Kingdom
EK-no-eldar.png
Enchanted kingdom.jpg
Front Gate of the Theme Park
Slogan "The Magic Lives Forever!"
Location San Lorenzo South, Santa Rosa, Laguna, Philippines
Coordinates 14°16′55″N 121°05′43″E / 14.2819473°N 121.0953936°E / 14.2819473; 121.0953936Coordinates: 14°16′55″N 121°05′43″E / 14.2819473°N 121.0953936°E / 14.2819473; 121.0953936
Owner Enchanted Kingdom, Inc.
Opened October 19, 1995 (1995-10-19)
Operating season Year-round
Area 17 hectares (42 acres)
Rides
Total 30
Roller coasters 2
Water rides 2
Website enchantedkingdom.ph
Status Operating

Enchanted Kingdom, often abbreviated EK, is a theme park in the Philippines. It is located in Santa Rosa, Laguna, about 39 kilometers (24 mi) from Manila. It has a land area of 17 hectares (41 acres). The park is managed and operated by Enchanted Kingdom Inc.

Enchanted Kingdom is a member of the International Association of Amusement Parks and Attractions (IAAPA).

History[edit]

Mario and Cynthia Mamon are the founders of the theme park. Their family frequented visited theme parks such as Boom na Boom, Big Bang sa Alabang and Fiesta Carnival which led to the couple of opening a theme park of their own. The Mamons wrote to different groups and joined the International Association of Amusement Parks and Attractions which assisted them on getting consultants, contractors and suppliers to set up Enchanted Kingdom.[1] Enchanted Kingdom opened in October 19, 1995.[2][3] Aside from being the founder and President of Enchanted Kingdom, Mr. Mamon is the first Asian and first Filipino to head the International Association of Amusement Parks and Attractions or IAAPA.[4]

Operations of Enchanted Kingdom were with difficulties during its first years from 1995-2002, with the 1997 Asian financial crisis affecting the business significantly only recovering from the financial breakdown in 2003.[1] When business stabilized, the management began introducing two entertainment units per year. Business grew and was later registered the highest daytime visit to an amusement part in Region IV (Calabarzon and Mimaropa regions) from the Department of Tourism. Domestic visitors comprise the majority of the amusement park's visitors.[2]

Park Layout[edit]

The rides and attractions of the park are scattered across seven themed zones.[3] The zones are Victoria Park, Portabello, Boulderville, Midway Boardwalk, Brooklyn Place, Spaceport and Jungle Outpost.

Branding[edit]

A Enchanted Kingdom ticket sign at SM City Baliwag, with the amusement park's mascot, Eldar the Wizard.)

Enchanted Kingdom doesn't pay royalties to other western brands regarding its characters and attractions. According to company owner, Mario Mamon, the attractions and shows at the amusement park are produced with educational and Filipino values in mind and not solely for entertainment and amusement purposes.[1]

Mascot[edit]

The mascot of the park is Eldar the Wizard, who is designed to embody "knowledge and integrity".[1] The character is a jolly and old wizard from the distant land of Marsynthea.[3]

Incidents[edit]

In 2007, Space Shuttle had an incident when the train stalled on the Cobra Roll element of the ride. The riders during the incident were students from Batangas on an educational tour. After that, Space Shuttle was temporarily suspended for technical renovation. Since then, the ride re-opened to the public and renamed as Space Shuttle Max sponsored by Pepsi-Cola Philippines.[5]

References[edit]

  1. ^ a b c d Ubaldo, Aye (January–April 2015). "A leap of faith, a lifetime of memories". PANA AdEdge (Philippine Association of National Advertisers) 11 (1): 53–55. 
  2. ^ a b Ubaldo, Aye (January–April 2015). "The real magic emanates from middle-class Merlin". PANA AdEdge (Philippine Association of National Advertisers) 11 (1): 44–45. 
  3. ^ a b c "Overview of EK". Enchanted Kingdom. Enchanted Kingdom. Retrieved 28 November 2015. 
  4. ^ http://www.philstar.com:8080/business-life/2013/09/23/1236932/enchanted-kingdom-president-becomes-first-asian-chair-iaapa
  5. ^ "Space Shuttle reopens at Enchanted Kingdom". GMA Network. Retrieved 3 November 2012. 

External links[edit]