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Endoxa (Greek: ἔνδοξα) derives from the word doxa (δόξα, meaning "beliefs", "opinions"). Whereas Plato condemned doxa as a starting point from which to attain truth, Aristotle used the term endoxa – in the sense of "commonplace", "everyday", "consensus" – to identify a group or population's beliefs that had previously withstood debate and argument (and were, thereby, more stable than doxa).

Examples of Aristotle's use of endoxa may be found in the Topics of the Organon and in his Rhetoric. Otfried Höffe, translated by Christine Salazar, offers a detailed discussion of the topic in "Aristotle" (2003; pp. 35–42).

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