This article contains wording that promotes the subject in a subjective manner without imparting real information. (August 2021)
Type of site
|Available in||English, Chinese (traditional and simplified), Japanese, Spanish, German|
|General manager||Adam Morath|
Engadget is a multilingual technology blog network with daily coverage of gadgets and consumer electronics. Engadget operates a total of ten blogs—four written in English and six international versions with independent editorial staff. Engadget has ranked among the top five in the "Technorati top 100" and was noted in Time for being one of the best blogs of 2010. It has been operated by Yahoo since September 2021.
Engadget was founded by former Gizmodo technology weblog editor and co-founder Peter Rojas. Engadget was the largest blog in Weblogs, Inc., a blog network with over 75 weblogs including Autoblog and Joystiq which formerly included Hackaday. Weblogs Inc. was purchased by AOL in 2005.
Launched in March 2004, Engadget is updated multiple times a day with articles on gadgets and consumer electronics. It also posts rumors about the technological world, frequently offers opinion within its stories, and produces the weekly Engadget Podcast that covers tech and gadget news stories that happened during the week.
Overnight on July 15, 2013, Tim Stevens stepped down as the editor-in-chief, placing gdgt's Marc Perton as the interim executive editor. In November 2013, a major redesign was launched that merged gdgt's features into Engadget, such as database of devices and aggregated reviews. The changes aimed to turn Engadget into a more extensive consumer electronics resource, similarly to CNET and Consumer Reports, aimed towards "the early adopter in all of us".
As of April 2014, Michael Gorman was the editor-in-chief, alongside Christopher Trout as executive editor.
On December 2, 2015, Engadget introduced another redesign, as well as a new editorial direction with a focus on broader topics influenced by technology; Gorman explained that "the core Engadget audience—people who are very much involved in the industry—pay attention to it very closely, but the new editorial direction is really meant to try to make it approachable for folks outside of that realm."
William Shatner and Twitter verification
On June 21, 2014, actor William Shatner raised an issue with several of Engadget's editorial staff and their "verification" status on Twitter. This began when the site's social media editor, John Colucci tweeted a celebration of the site hitting over 1 million Twitter followers. Besides Colucci, Shatner also targeted several junior members of the staff for being "nobodies", unlike some of his actor colleagues who did not bear such distinction. Shatner claimed Colucci and team were bullying him when giving a text interview to Mashable. Over a month later, Shatner continued to discuss the issue on his Tumblr page, to which Engadget replied by defending its team and discussing the controversy surrounding social media verification.
In early 2011, eight of the more prominent editorial and technology staff members left AOL to build a new gadget site with CEO Jim Bankoff at SB Nation. On leaving, Joshua Topolsky, former editor-in-chief, is quoted having said, "We have been working on blogging technology that was developed in 2003, we haven't made a hire since I started running the site, and I thought we could be more successful elsewhere".
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- Alan White (June 23, 2014). "William Shatner Went On A Massive Rant About How He's Sick Of "Nobodies" Getting Verified On Twitter". BuzzFeed.
- Ulanoff, Lance (June 24, 2014). "William Shatner: My Problem With Twitter's Verified Accounts". Engadget.
- Shatner, William (July 29, 2014). "Abusing Verification - Segueing with Shatner". Engadget.
- Lee, Nicole (July 31, 2014). "The perks of being 'somebody' online". Engadget.
- Carr, David (April 3, 2011). "No Longer Shackled by AOL". The New York Times. Archived from the original on April 7, 2011.
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