First produced in 1973 as a medical nutrition product, Ensure beverages are formulated to provide calories, protein and essential vitamins and minerals. Ensure is intended for supplemental use with or between meals and for interim sole-source nutrition. Ensure is not for parenteral use.
Ensure products provide a source of nutrition in connection with aging, recovery from illness, injury or surgery, and managing physical and mental conditions that cause an inability or refusal to eat, appetite loss, or overall weight loss. Ensure shakes are Kosher, Halal, gluten-free and suitable for lactose intolerance (not for people with galactosemia).
Ensure has been used in the force feeding of hunger-striking prisoners at Guantanamo. Ensure has also been used in Saturday Night Live Episode #1676 "Dakota Johnson with Alabama Shakes" scene "I Can't".
- Meg Tirrell (2010-01-27). "Abbott Profit Little Changed as Costs Offset Sales". Bloomberg. Archived from the original on 2010-02-02.
Sales of nutritional products, including Ensure and PediaSure drinks, grew 8.8 percent to $1.43 billion.
- Wright, Steven. "5 Real Food Weight Gain Shakes (Paleo & SCD)". SCD Lifestyle. SFK LLC. Retrieved 2 April 2014.
- Photos from Guantanamo’s force-feeding facilities, Washington Post 10 May 2013
- , Saturday Night Live 28 Feb 2015
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