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June 2012 Ensure product lineup

Ensure is the brand name of liquid nutritional supplements and meal replacements manufactured by Abbott Laboratories. First produced in 1973 as a medical nutrition product, Ensure beverages are formulated to provide calories, protein and essential vitamins and minerals. Ensure is intended for supplemental use with or between meals and for interim sole-source nutrition. Ensure is not for parenteral use.

Ensure drinks are Kosher, Halal, gluten-free and suitable for lactose intolerance (not for people with galactosemia).[1]

In the 1990s Ensure and other nutritional drink brands like Sustacal, Boost]] and Resource were fiercely competing to capture market share among healthy adults.[2] In 1996 Ensure had sales of about $300 million and accounted for 80% of protein supplement sales; Abbott spent $45.4 million to advertise Ensure during the first nine months of 1996, around 70% more than it spent during the same period of 1995.[3] In 1995 the Center for Science in the Public Interest said that ads for Ensure were "the most misleading food ad" of that year.[2] In 1997 Abbott settled charges from the Federal Trade Commission that it was falsely marketing Ensure as having a similar amount of vitamins as multivitamin supplements, as being recommended by doctors more than any other nutritional supplement, and as being recommended by doctors as a way to stay healthy and active for people who were otherwise healthy.[2][4]

Ensure has been used in the force feeding of hunger-striking prisoners at Guantanamo.[5]

See also[edit]


  1. ^ Wright, Steven. "5 Real Food Weight Gain Shakes (Paleo & SCD)". SCD Lifestyle. SFK LLC. Retrieved 2 April 2014. 
  2. ^ a b c Burros, Marian (8 January 1997). "Eating Well". The New York Times. 
  3. ^ Gellene, Denise (3 January 1997). "Ensure Maker Settles Ad Charges". Los Angeles Times. 
  4. ^ "Docket No. C-3745: In the Matter of ABBOTT LABORATORIES, a corporation." (PDF). FTC. May 30, 1997. 
  5. ^ Photos from Guantanamo’s force-feeding facilities, Washington Post 10 May 2013

External links[edit]