Enterprise Holdings

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For the Houston-based energy company, see Enterprise Products.
Enterprise Holdings, Inc.
Private holding company
Industry Car rental
Founded 1957 (1957)
Founder Jack Taylor
Headquarters Clayton, Missouri, United States
Key people
Andrew C. Taylor,
Executive Chairman
Donald A Ross,
Vice Chairman
Pamela Nicholson,
President & CEO
Revenue $17.8 billion (2014)
Number of employees
83,000 (2014)
Website enterpriseholdings.com

Enterprise Holdings, Inc. is an American holding company headquartered in Clayton, Missouri. It is the parent company of car rental companies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car and Enterprise CarShare. The holding company was formed in 2009 as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. Enterprise ranks as the largest car rental company in the United States.[1] The company sells its used cars through Enterprise Car Sales.

History[edit]

Established in 1957 as Executive Leasing, the company was renamed Enterprise in 1969 in memory of the WWII aircraft carrier USS Enterprise that the founder Jack Taylor served on.[2] The company was restructured in 2009 to become a holding company of Enterprise Rent-A-Car and its 2007 acquisitions of Alamo and National.

Mergers and acquisitions[edit]

A planned acquisition of Citer SA was announced in November 2011; this includes the acquisition of subsidiary Atesa.[3] This acquisition would add 30,000 vehicles to the company's fleet and provide entry into the French and Spanish markets.[3]

PhillyCarShare, a for-profit car-sharing organization in Philadelphia, Pennsylvania, was acquired by Enterprise in 2011[4] and was renamed Enterprise CarShare in 2014.

Enterprise acquired further car share companies including Mint Cars-On-Demand in 2012 (New York City and Boston), I-GO in 2013 (Chicago) and in 2014 Occasional Car in Denver and AutoShare in Toronto, ON.

Enterprise acquired Zimride ride-matching business on July 10, 2013. Terms of the sale were not released.[5]

Enterprise CarShare[edit]

In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis.[6] The program, called WeCar, was introduced at University of South Florida in July 2009.[6] As of September 2012, WeCar has 100 carsharing programs in more than 30 American states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt.[7] By September 2013, WeCar was re-branded as Enterprise CarShare.[8]

ONRAMP Conceirge[edit]

In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones. Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental following a 20,000-vehicle pilot program started in 2011.[9] The application, once scanned, gives users information about their rental vehicle’s make and model, company offers and nearby resources such as gas stations or restaurants. Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.[10]

External links[edit]

References[edit]

  1. ^ Largest Car Rental Companies 
  2. ^ "CHRONOLOGY/KEY MILESTONES" (PDF). Enterprise Holdings. October 2014. Retrieved 23 December 2014. 
  3. ^ a b Volkman, Kelsey (21 Nov 2011), "Enterprise to buy Citer, enter France and Spain", St. Louis Business Journal, bizjournals.com, retrieved 21 Dec 2011 
  4. ^ Nusca, Andrew. "Enterprise acquires PhillyCarShare". Smart Takes. Smart Planet. Retrieved 4 June 2012. 
  5. ^ "Enterprise acquires Zimride ride-matching business". St. Louis Post-Dispatch. July 12, 2013. 
  6. ^ a b "USF joins Enterprise WeCar sharing program". Tampa Bay Business Journal. July 23, 2009. Retrieved 2009-08-17. 
  7. ^ Jim Motavalli (2012-09-21). "In Greenville, S.C., the First Shoots of an E.V. Ecosystem". The New York Times. Retrieved 2012-09-25. 
  8. ^ Enterprise CarShare Rebranding 
  9. ^ "Enterprise Launches QR Codes and ‘ONRAMP Concierge’ Mobile Site". Auto Rental News. October 25, 2012. Retrieved August 19, 2015. 
  10. ^ Tode, Chantal (October 31, 2012). "Enterprise expands QR code program to more vehicles, adds travel content". Mobile Commerce Daily. Retrieved August 19, 2015.