Enterprise Holdings

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Enterprise Holdings, Inc.
IndustryCar rental, transportation services
  • 1957; 65 years ago (1957)
  • August 3, 2009; 12 years ago (2009-08-03) (as holding company)
FounderJack C. Taylor
United States
Number of locations
9,500 branches (2020)
Key people
RevenueUS$22.5 billion (2020)
Total assets1.7 million vehicles (2020)
Number of employees
80,000 (2020)

Enterprise Holdings, Inc. is an American private holding company headquartered in Clayton, Missouri in Greater St. Louis. It is the parent company of car rental agencies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car and also operates several other transportation services including commercial fleet management, used car sales (through its Enterprise Car Sales dealers), carsharing, and commercial truck rental operations.

Enterprise Rent-A-Car was established in St. Louis, Missouri in 1957 by Jack C. Taylor and the company still has its headquarters in the area and remains managed by the Taylor family.[1] Originally known as "Executive Leasing Company," in 1969, Taylor renamed the company "Enterprise" after the aircraft carrier USS Enterprise, on which he served during World War II.

The holding company was formed on August 3, 2009, as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, the former parent company of National and Alamo.[2] The resulting company was 21st on the 2008 Forbes list of "Largest Private Companies in America."[3][4][5][6]

It is one of the three big rental car holding companies in the United States, holding a 33.2% market share, placing it behind the Hertz Corporation and ahead of Avis Budget Group.[7]


A combined Enterprise, Alamo and National car rental counter, a common sight at airports after the merger

Established in 1957[8] as Executive Leasing, the company was renamed Enterprise in 1969 in memory of the World War II ship USS Enterprise (CV-6) on which the founder Jack Taylor served.[9] Jack Taylor's founding philosophy, which has shaped the company's business policy, has been stated as "Take care of your customers and employees first, and profits will follow."[8]

The company was restructured in 2009 to become a holding company of Enterprise Rent-A-Car and its 2007 acquisitions of Alamo and National.

As of 2010, Enterprise ranked as the largest car rental company in North America, and was the only investment-grade company in the car rental industry.[8] Further, it was part of the largest global car rental network through its alliance with Europcar.[8] The success of Enterprise can in part be attributed to its major focus on customer service.[8]

Executive history[edit]

As of 2010, the company's chairman and CEO was Andrew Taylor, son of the founder Jack Taylor.[8]

On June 4, 2013, it was announced that Pamela Nicholson would assume the role of chief executive officer. Nicholson was not only the first female CEO in the company's history, but also the first that was not a member of the Taylor family of St. Louis. Her predecessor, Andrew "Andy" Taylor, has continued to stay involved with company activities since then as Executive Chairman.[10] In October 2019, the company announced Nicholson would retire by the end of the year.[11] Two months later, it was announced that Chrissy Taylor, then the company's president and chief operating officer, would be promoted to chief executive officer (CEO), effective January 2020. Taylor is only the fourth CEO in the company's more than 60-year history and the third generation of Taylor family CEO leadership, preceded as CEO by her father Andy Taylor and grandfather Jack Taylor. In addition to being promoted to CEO, she retains her current title of president.[12]

Mergers and acquisitions[edit]

A planned acquisition of Citer SA was announced in November 2011; this includes the acquisition of subsidiary Atesa.[13] This acquisition would add 30,000 vehicles to the company's fleet and provide entry into the French and Spanish markets.[13]

PhillyCarShare, a for-profit car-sharing organization in Philadelphia, Pennsylvania, was acquired by Enterprise in 2011[14] and was renamed Enterprise CarShare in 2014.

Enterprise acquired further car-share companies including Mint Cars-On-Demand in 2012 (New York and Boston), I-GO in 2013 (Chicago), and in 2014 Occasional Car in Denver and AutoShare in Toronto.

Enterprise acquired Performance Gateway, LLC in 2014, which provided “Software-as-a-service (SAAS) services featuring performance management software for use in network management, vendor and employee feedback and training, vehicle rental, automotive insurance, automotive refinishing, and collision repair applications."[15]

Enterprise acquired Zimride ride-matching business on July 10, 2013. Terms of the sale were not released.[16]

Triangle Rent A Car, another car-rental company based in Raleigh, North Carolina was acquired by Enterprise in 2015[17] and it was converted into Enterprise Rent-a-Car.

In 2017, Enterprise merged Cyncast Inc. and Performance Gateway, LLC (both acquired by Enterprise in 2007 and 2014 respectively) into ARMS® Business Solutions (ABS) "to provide an integrated management suite to insurance carriers, adjusters, collisions repair shops, manufacturers, and all partners involved in the claims and repair channels."[18] In October 2019, Enterprise launched Entegral, the new name for its technology platform, which "was formerly known as ARMS® Business Solutions (ABS)."[19]

In April 2017, Enterprise acquired Dooley Car Rentals, a car rental business operating in Ireland.[20]

In January 2019, Enterprise acquired Deem, a managed-travel technology platform that "includes Deem Work Fource and Deem Ground Work, a suite of online booking and travel technology products for business travelers, travel managers, travel-management companies and suppliers."[21]

In September 2020, Enterprise acquired Canadian company Discount Car and Truck Rental. The company, founded in 1980, had been privately held. This added nearly 600 locations to Enterprise's network in Canada.[22]

Enterprise Rent-A-Car[edit]

In 2006, Enterprise Rent-A-Car ranked #1 in sales with $9 billion in sales; unclear what the geographical scope of this sales figure was.[23]

Enterprise Rent-A-Car became an Enterprise Holdings subsidiary in 2009.[8] This subsidiary has been recognized as a "Best Place to Launch a Career" by BusinessWeek for several years prior to 2010.[8] It also has a strong culture of promoting from within, which has contributed to its being a top recruiter of college graduates.[8] In addition, the subsidiary has been named the number one ranked car rental company in terms of customer satisfaction by J.D. Power several times.[24]

Enterprise CarShare[edit]

In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis.[25] The program, called WeCar, was introduced at University of South Florida in July 2009.[25] As of September 2012, WeCar has 100 carsharing programs in more than 30 U.S. states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt.[26] By September 2013, WeCar was rebranded as Enterprise CarShare.[27]

In March 2014, Enterprise Holdings acquired AutoShare, a carsharing company that had been founded in Toronto in 1998 and operated in several Canadian cities. It adopted the Enterprise CarShare name soon after.[28]

During the COVID-19 pandemic in 2020, Enterprise CarShare shut down business operations in New York and Philadelphia,[29] retail rentals in those cities, Honolulu, and St. Louis,[30] and suspended operations on most university campuses.[31]

ONRAMP Concierge[edit]

In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones. Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental following a 20,000-vehicle pilot program started in 2011.[32] The application, once scanned, gives users information about their rental vehicle's make and model, company offers and nearby resources such as gas stations or restaurants. Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.[33]

Enterprise Holdings is no longer supporting the OnRamp Concierge program. To manage and provide feedback about your current rental, you must download the Alamo, Enterprise or National mobile apps in the app store.[34]

Enterprise Center[edit]

On May 22, 2018, it was announced that Enterprise had purchased the naming rights of the Scottrade Center, home of the St. Louis Blues. The building's name was to become the Enterprise Center, with the name change effective July 1.[35] The arena's renovations continued their second phase during this time; all Phase 2 renovations and signage changes were complete in time for the 2018–19 NHL season.

Ties to Washington University in St. Louis[edit]

The executive chairman of Enterprise Holdings, Andrew C. Taylor, is a Washington University trustee. His father, Enterprise founder Jack C. Taylor, is a Washington University alumnus and served as a trustee and emeritus trustee.[36] In 2001, the Washington University Enterprise Holdings Scholars Program was founded with a $25 million gift from Enterprise Holdings. In 2011, Jack C. Taylor gave Washington University in St. Louis $25 million to further fund the scholarship program.[37][38]


A silver Nissan Pathfinder operated by Commute with Enterprise, the largest vanpool provider in the United States.

Vehicle rental brands[edit]

  • Enterprise Rent-A-Car – Flagship car rental brand, focused on “home city” rentals to consumers (often people renting a car close to their home as opposed to at an airport)
  • Alamo Rent A Car – Car rental brand that typically caters to budget-conscious leisure travelers
  • National Car Rental – Car rental brand that typically caters to business travelers
  • Enterprise Truck Rental – Consumer moving truck rentals and commercial vehicle rentals
  • Enterprise Flex-E-Rent – Commercial vehicle rentals in the United Kingdom
  • Enterprise CarShare – Carsharing service focused on company cars
  • Enterprise Car Club – Carsharing service in the United Kingdom
  • Exotic Car Collection by Enterprise – Exotic car rentals to consumers

Other transportation services[edit]

  • Enterprise Car Sales – Used vehicle sales
  • Commute with Enterprise – Vanpool fleet management
  • Subscribe with Enterprise – Subscription based consumer vehicle leasing
  • Enterprise Fleet Management (affiliate) – Fleet management for companies and government agencies


  1. ^ "Global Leadership". ehi.com. Archived from the original on 2019-06-08. Retrieved 2019-06-08.
  2. ^ Louis, St. (August 3, 2009). "Enterprise launches new holding company". Retrieved August 17, 2009.
  3. ^ America's Largest Private Companies: #21 Enterprise Rent-A-Car, from Forbes
  4. ^ "Frequently Asked Questions." Enterprise Rent-a-Car. Retrieved June 14, 2009.
  5. ^ "Clayton city, Missouri Archived September 6, 2009, at the Wayback Machine." U.S. Census Bureau. Retrieved June 13, 2009.
  6. ^ Hathaway, Matthew. "KC Star: Enterprise didn’t tell buyers cars lacked side air bags[permanent dead link]." St. Louis Post-Dispatch. August 17, 2009. Retrieved August 18, 2009.
  7. ^ "How Consolidation in the Car Rental Industry Is Likely to Overhaul Ground Transportation". /www.gep.com. Retrieved 2021-06-23.
  8. ^ a b c d e f g h i Harriott, Jesse; Quinn, Jeffrey; Artim, Marie (2010). "Leveraging Human Capital Analytics for Site Selection: Monster and Enterprise Rent-A-Car". In Fitz-Enz, Jac (ed.). The New HR Analytics. New York: AMACOM. pp. 224–5. ISBN 978-0-8144-1644-0. OCLC 5730565712 – via Internet Archive (Preview).
  9. ^ "CHRONOLOGY/KEY MILESTONES" (PDF). Enterprise Holdings. October 2014. Archived from the original (PDF) on 23 December 2014. Retrieved 23 December 2014.
  10. ^ "Enterprise Holdings Names Pamela Nicholson Chief Executive Officer". Auto Rental News. 4 June 2013. Archived from the original on 29 October 2019. Retrieved 29 October 2019.
  11. ^ "Enterprise Holdings CEO Pam Nicholson to Retire at Year's End". Enterprise Holdings. Archived from the original on 29 October 2019. Retrieved 29 October 2019.
  12. ^ "Chrissy Taylor Named Chief Executive Officer of Enterprise Holdings". Enterprise Holdings. Archived from the original on 28 January 2020. Retrieved 28 January 2020.
  13. ^ a b Volkman, Kelsey (21 Nov 2011), "Enterprise to buy Citer, enter France and Spain", St. Louis Business Journal, bizjournals.com, archived from the original on 18 May 2015, retrieved 21 Dec 2011
  14. ^ Nusca, Andrew. "Enterprise acquires PhillyCarShare". Smart Takes. Smart Planet. Archived from the original on 8 December 2011. Retrieved 4 June 2012.
  15. ^ John Huetter (September 1, 2015). "One year later few details on Performance Gateway Under Enterprise". www.repairerdrivennews.com. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  16. ^ "Enterprise acquires Zimride ride-matching business". St. Louis Post-Dispatch. July 12, 2013. Archived from the original on August 23, 2014. Retrieved July 13, 2013.
  17. ^ "Enterprise Acquires Triangle Rent A Car". Archived from the original on 2018-12-02. Retrieved 2018-12-01.
  18. ^ "Enterprise to Introduce ARMS Business Solutions In April". Fender Bender. March 6, 2017. Archived from the original on February 13, 2019. Retrieved April 20, 2017.
  19. ^ "Enterprise Introduces Entegral Technology Solution". BodyShop Business. October 2019. Archived from the original on 29 January 2020. Retrieved 29 January 2020.
  20. ^ "Enterprise Rent-A-Car acquires Dooley Car Rentals". Irish Times.
  21. ^ "Enterprise Completes Acquisition of Deem". Auto Rental News. Archived from the original on 29 January 2020. Retrieved 29 January 2020.
  22. ^ https://www.discountcar.com/about
  23. ^ Plunkett, Jack W. (2007). Plunkett's Airline, Hotel & Travel Industry Almanac 2008. Plunkett Research. ISBN 978-1-59392-093-7. OCLC 884012692.
  24. ^ "Airport-Located Rental Car Companies Earn Record-High Customer Satisfaction Scores in J.D. Power Study". Enterprise Holdings. 7 November 2018. Archived from the original on 1 January 2020. Retrieved 29 January 2020.
  25. ^ a b "USF joins Enterprise WeCar sharing program". Tampa Bay Business Journal. July 23, 2009. Archived from the original on October 25, 2012. Retrieved 2009-08-17.
  26. ^ Jim Motavalli (2012-09-21). "In Greenville, S.C., the First Shoots of an E.V. Ecosystem". The New York Times. Archived from the original on 2014-04-29. Retrieved 2012-09-25.
  27. ^ Enterprise CarShare Rebranding, archived from the original on 2014-02-09, retrieved 2013-11-29
  28. ^ "Enterprise Rent-a-Car buys Toronto-based AutoShare network". Archived from the original on 2017-05-17. Retrieved 2017-12-18 – via The Globe and Mail.
  29. ^ "Business Suspension".
  30. ^ "Retail Suspension". www.enterprisecarshare.com.
  31. ^ "University Suspension".
  32. ^ "Enterprise Launches QR Codes and 'ONRAMP Concierge' Mobile Site". Auto Rental News. October 25, 2012. Archived from the original on September 23, 2015. Retrieved August 19, 2015.
  33. ^ Tode, Chantal (October 31, 2012). "Enterprise expands QR code program to more vehicles, adds travel content". Mobile Commerce Daily. Archived from the original on September 9, 2015. Retrieved August 19, 2015.
  34. ^ https://www.enterpriseholdings.com/en/onramp-concierge-error.html
  35. ^ "Blues, Enterprise enter 15-year building naming rights agreement". NHL.com. Archived from the original on 2019-05-08. Retrieved 2018-12-03.
  36. ^ "Washington University|Enterprise Holdings Scholars Program | Undergraduate Admissions | Washington University in St. Louis". admissions.wustl.edu. Archived from the original on 2019-08-20. Retrieved 2019-08-20.
  37. ^ Currier, Joel. "Washington University receives $25 million for scholarships from Enterprise founder". stltoday.com. Archived from the original on 2019-08-20. Retrieved 2019-08-20.
  38. ^ "Enterprise Holdings - WashU". ehi.com. Archived from the original on 2019-08-20. Retrieved 2019-08-20.

Further reading[edit]