Entertainment Software Rating Board
2006 – present logo
|Formation||September 16, 1994|
|Purpose||Rating of video game content|
|United States, Canada (except Quebec) and Mexico|
The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings, enforces industry-adopted advertising guidelines, and ensures responsible online privacy principles for computer and video games in the United States, nearly all of Canada, and Mexico. The ESRB was established in 1994 by the Entertainment Software Association (formerly the Interactive Digital Software Association), in response to criticism of controversial video games with excessively violent or sexual content.
The board assigns ratings to games based on their content, using judgment similar to the motion picture rating systems used in many countries, using a combination of six age-based levels intended to aid consumers in determining a game's content and suitability, along with a system of "content descriptors" which detail specific types of content present in a particular game. The ESRB maintains a code of ethics for the advertising and promotion of video games—ensuring that marketing materials for games are targeted to appropriate audiences. In 2011, the ESRB began offering a system to automatically assign ratings for digitally-distributed games and mobile apps, which utilizes a survey answered by the product's publisher as opposed to a manual assessment by ESRB staff. Through the International Age Rating Coalition, this method can generate equivalent ratings for other territories. The ESRB also offers an online privacy certification program for websites and mobile software.
The ESRB ratings system is enforced via the voluntary leverage of the North American video game and retail industries; most stores require customers to present photo identification when purchasing games carrying the ESRB's highest age ratings, and do not stock games which have not been rated. Additionally, major console manufacturers will not license games for their systems unless they carry ESRB ratings, while console manufacturers and most stores will refuse games that the ESRB has rated as being appropriate for adults only. The ESRB ratings system is not enforced under federal laws in any of the countries where it is actively used, although it is enforced under provincial laws in some regions of Canada.
Due to the level of consumer and retail awareness of the ratings system, along with the organization's efforts to ensure that retailers comply with the ratings system and that publishers comply with its marketing code, the ESRB has considered its system to be effective, and was praised by the Federal Trade Commission for being the "strongest" self-regulatory organization in the entertainment sector. Despite its positive reception, the ESRB has still faced criticism from politicians and other watchdog groups for the structure of its operations, particularly in the wake of a 2005 incident that surrounded the organization's handling of "hidden", objectionable content in a game which could be accessed using a user-created modification.
Critics of the ESRB have asserted that the organization has a conflict of interest because of its vested interest in the video game industry, and that the ESRB does not rate certain games, such as the Grand Theft Auto series, harshly enough for their violent or sexual content in order to protect their commercial viability. Contrarily, other critics have argued that, at the same time, the ESRB rates certain games too strongly for their content, and that its influence has stifled the viability of adult-oriented video games due to the board's restrictions on how they are marketed and sold.
Video games with objectionable content date back as far as 1976; the arcade game Death Race, an adaptation of the film Death Race 2000, required users to run over "gremlins" with a vehicle and avoid the gravestones they leave behind. Although its graphics were relatively primitive, the game's overall theme and the sound effects made when gremlins were killed were considered disturbing by players, prompting media attention. A developer known as Mystique became known for making sexually explicit adult video games for the Atari 2600 console, but garnered the most attention with its controversial 1982 game Custer's Revenge, which infamously featured a crude simulation of the rape of a Native American woman. Atari received numerous complaints about the game, and responded by trying to sue the game's makers.
A 1983 industry crash, caused by the market being overrun with low-quality products, prompted a higher degree of regulation by future console manufacturers: when the Nintendo Entertainment System (NES) was launched in the United States in 1985, Nintendo of America instituted requirements and restrictions on third-party developers, including the requirement for all games to be licensed by the company. The console itself also included a lockout chip to enforce this requirement and prevent the console from loading unlicensed games. Such leverage on developers has since become a standard practice among console makers, although Nintendo of America also had stringent content policies, frequently censoring blood, sexual content, and references to religion, tobacco and alcohol from games released on its consoles in the United States.
When asked in 1987 about the suitability of a film-like rating system for video games, a representative of the Software Publishers Association said that "Adult computer software is nothing to worry about. It's not an issue that the government wants to spend any time with ... They just got done with a big witchhunt in the music recording industry, and they got absolutely nowhere". The association did recommend voluntary warnings for games like Leisure Suit Larry in the Land of the Lounge Lizards (1987).
Formation and early years
Video games' progression into the 1990s brought dramatic increases in graphics and sound capabilities, and the ability to use full-motion video (FMV) content in games. In the United States Senate, Democratic Senators Joe Lieberman of Connecticut and Herb Kohl of Wisconsin led hearings on video game violence and the corruption of society which began in 1992. Two games of this era were specifically cited in the hearings for their content; the fighting game Mortal Kombat featured realistic, digitized sprites of live-action actors, blood, and the ability to use violent "fatality" moves to defeat opponents, while Night Trap featured 90 minutes of FMV content, with scenes that were considered to be sexually suggestive and exploitive. Both Nintendo and Sega had differing views on objectionable content in video games; a port of Mortal Kombat for the Super NES was censored to remove the game's overly violent content, whereas the port for Sega consoles retained much of this content, which helped increase sales.
Sega had implemented its own voluntary ratings system, the Videogame Rating Council (VRC), largely to rate games released for its own consoles. Mortal Kombat and Night Trap were rated "MA-13" and "MA-17" on Sega's scale respectively. During the hearings, Howard Lincoln and Bill White (chairmen of Nintendo and Sega's U.S. divisions respectively) attacked each other's stances on objectionable content in video games; Lincoln condemned Sega for even releasing Night Trap and felt it "simply has no place in our society", while White argued that Sega was more responsible to consumers because they actually had a rating system in place, rather than a blanket presumption that all its games would be suitable for general audiences. Fragmentation would also develop in the classification of games; The 3DO Company created their own age-based rating system, the 3DO Rating System, for games released on its 3DO Interactive Multiplayer platform, and the Recreational Software Advisory Council (RSAC) was formed for rating PC games, which used a system that rated the intensity of specific classes of objectionable content, but did not use age recommendations. However, Lieberman did not believe that these systems were sufficient, and in February 1994, threatened to propose the creation of a federal commission for regulating and rating video games.
With the threat of federal regulations, a group of major video game developers and publishers, including Acclaim Entertainment and Electronic Arts along with Nintendo and Sega, formed a political trade group known as the Interactive Digital Software Association in April 1994, with a goal to create a self-regulatory framework for assessing and rating video games. While Sega had proposed that the industry use its VRC rating system, Nintendo representatives objected to the idea because they did not want to associate themselves with the work of their main competitor; instead, a vendor-neutral rating system known as the Entertainment Software Rating Board (ESRB) was developed. The formation of the ESRB was officially announced to Congress on July 29, 1994. The ESRB was officially launched on September 16, 1994; its system consisted of five age-based ratings; "Early Childhood", "Kids to Adults" (later renamed "Everyone" in 1998), "Teen", "Mature", and "Adults Only". The ESRB would also use "descriptors" with brief explanations of the content contained in a game.
Expansion and recent developments
Alongside its efforts to classify video games, the ESRB also formed a division known as Entertainment Software Rating Board Interactive (ESRBi), which rated internet content using a similar system to its video game ratings. ESRBi also notably partnered with the internet service provider America Online to integrate these ratings into its existing parental controls. ESRBi was discontinued in 2003.
In 2002, Dr. Arthur Pober, the original president of the ESRB, stepped down so he could focus on academics. In November 2002, he was formally replaced by Patrica Vance, who formerly worked for The Princeton Review and The Walt Disney Company. In March 2005, the ESRB introduced a new rating, "Everyone 10+", designating games with content of a relatively higher impact than those of games rated "Everyone", but still not high enough to garner a "Teen" rating.
In response to the growth of smartphone use, in November 2011, CTIA, a group of major U.S. companies representing the wireless industry, and ESRB announced the co-development of a free, voluntary ratings process for mobile application stores. The system uses ESRB's icons and content descriptors, along with three additional icons ("Shares Info," "Shares Location," and "Users Interact") to inform users of an app's behavior in regards to data collection and interactions with others. Verizon Wireless and T-Mobile US were among the first to implement the system for their own application storefronts, and Microsoft's Windows Phone Marketplace already supported ESRB ratings upon its introduction. ESRB president Patricia Vance explained that the partnership was intended to help broaden the ESRB's reach into the mobile market, and that "consumers, especially parents, benefit from having a consistently applied set of ratings for games rather than a fragmented array of different systems."
In November 2012, the ESRB and other video game ratings boards, including PEGI, the Australian Classification Board, and USK among others, established a consortium known as the International Age Rating Coalition (IARC). The group sought to design an online, questionnaire-based rating process for digitally-distributed video games that could generate ratings for multiple video game ratings organizations at once. The resulting ratings information is tied to a unique code, which can then be used by online storefronts to display the corresponding rating for the user's region. On March 17, 2015, Google announced that Play Store would adopt and display ESRB ratings for apps in North America through IARC. Windows Store also implemented IARC in January 2016. Apple's App Store still uses its own generic age rating system and does not use the ESRB system.
To obtain a rating for a game, a publisher submits a detailed questionnaire and a DVD containing footage of the most graphic and extreme content found in the game to the ESRB, including content related to the game's context, storyline, reward system, unlockable and otherwise "hidden" content, and other elements that may affect its rating. They may also provide printed copies of the game's script and lyrics from songs in the game. The footage is reviewed by a team of at least three raters, who discuss what the most appropriate and "helpful" rating for the game would be, based on the footage and details provided. Raters represent various demographics, including parents, along with casual and "hardcore" gamers. Raters were formerly hired on a part-time basis, but in 2007, ESRB transitioned to a team of seven full-time raters, who all live in the New York City area.
If a publisher does not agree with the rating that they were assigned, they may edit the game and submit the revised version for a new rating; for example, an initial cut of The Punisher was given an AO rating due to the extremely violent nature of certain scenes contained within the game. To lessen their impact, the developer changed these scenes to be rendered in black and white: the revised cut of the game was re-submitted, and received the M rating. There is also an appeals process, but it has never been used.
When the game is ready for release, the publisher sends copies of the final version of the game to the ESRB, who reviews the game's packaging, and a random number of games they receive are play tested for more thorough review. Penalties apply to publishers who misrepresent the content of their games, including the potential for fines up to US $1 million and a product recall, if deemed necessary. The ESRB typically posts rating information for new titles on its website 30 days after the rating process is complete; in 2008, in response to incidents where this practice inadvertently leaked information about games that had not yet been announced, the ESRB began to allow publishers to place embargoes on the release of ratings information until a game is officially announced.
In April 2011, the ESRB introduced a streamlined, automated process for assigning ratings for console downloadable games as a way to address the rapidly growing volume of digitally-delivered games. Rather than having raters review each product, publishers of these games complete a series of multiple-choice questions that address content across relevant categories, including violence, sexual content, language, etc. The responses automatically determine the game's rating category and content descriptors. Games rated via this process may be tested post-release to ensure that content was properly disclosed. The survey-based method is also used in the ESRB/CTIA and IARC rating programs for mobile apps.
ESRB ratings are primarily identified through icons, which are displayed on the packaging and promotional materials for a game. Each icon contains a stylized alphabetical letter representing the rating. In addition to the main age-based, ratings, ESRB ratings also incorporate one or more of 30 "content descriptors" which provide detailed information about the specific types and levels of objectionable content contained in a game, including categories covering different levels of violence, language, sexual content, nudity, use of alcoholic beverages or other drugs, crude and mature humor, or gambling. The full label, containing both the descriptors and rating, are typically displayed on the back of a game's packaging. Games which incorporate online features must display the additional notice "Online Interactions Not Rated by the ESRB" (previously "Game Experience May Change During Online Play"), which disclaims that the rating only applies to the content contained within the game itself, and does not cover any user-generated content available within.
The appearance of the ratings icons themselves have been updated several times; originally carrying a stylized, pixelated look, they were first updated in 1999 to carry a cleaner appearance. In 2013, the rating icons were streamlined, with the textual name of the rating becoming black text on white, the "content rated by" tagline removed entirely, and trademark symbols moved to the bottom-right corner. The changes were intended to increase their clarity at smaller sizes (such as on mobile devices), reflecting the growth in the digital distribution of video games.
|Icon||Rating/Interactive Elements||Active since||Description|
|Rating Pending (RP)||1994||This symbol is used exclusively in the promotional material of games which have not yet been assigned a final rating by the ESRB.|
|Early Childhood (EC)||1994||Games with this rating contain content aimed towards young children. They contain no objectionable content.|
|Everyone (E)||1994 (as "Kids to Adults")||Games with this rating contain content which the ESRB believes is "generally suitable for all ages". They can contain infrequent use of "mild"/cartoon violence and mild language. Until 1998, when it was renamed "Everyone", this rating was known as Kids to Adults (K-A).|
|Everyone 10+ (E10+)||March 2005||Games with this rating contain content which the ESRB believes is generally suitable for those aged 10 years and older. They can contain a greater amount of violence, mild language, crude humor, or suggestive content than the standard "Everyone" rating can accommodate, but not to the same extent as the "Teen" rating.|
|Teen (T)||1994||Games with this rating contain content which the ESRB believes is generally suitable for those aged 13 years and older; they can contain moderate amounts of violence (including small amounts of blood), mild to moderate use of strong language or suggestive themes, sexual content, and crude humor.|
|Mature (M)||1994||Games with this rating contain content which the ESRB believes is generally suitable for those aged 17 years and older; they can contain content with an impact higher than the "Teen" rating can accommodate, including intense and/or realistic portrayals of violence (such as blood, gore, mutilation, and depictions of death), stronger sexual themes and content, partial nudity, and more frequent use of strong language.|
|Adults Only (AO)||1994||
Games with this rating contain content which the ESRB believes is suitable for those aged 18 years and older; they contain content with an impact higher than the "Mature" rating can accommodate, including strong sexual themes and content, graphic nudity, or extreme portrayals of violence. The majority of AO-rated games are adult video games with pornographic content: the ESRB has seldom issued the AO rating solely for violence.
In the United States, there have been attempts at the state and federal level to introduce laws requiring retailers to enforce the ESRB ratings system. In 2004, California congressman Leland Yee sponsored a proposed law requiring retailers to stock M-rated games on separate shelves from lower-rated games, of at least 5 feet (60 in) from the ground. The bill was passed after it was amended to only require retailers to educate customers on the ESRB system.
The following year, California passed a second law by Yee, which banned the sale of "violent video games" to minors. The term was defined using a variation of the Miller test for obscenity, separate from any rating the game may have received. In a landmark ruling, the law was struck down by the Supreme Court in Brown v. Entertainment Merchants Association, which ruled that laws restricting the sale of video games to minors based on content were unconstitutional because they are a protected form of expression under the First Amendment.
In Canada, ESRB ratings are enforced under provincial laws by film ratings boards in Manitoba, New Brunswick, Nova Scotia, Ontario, and Saskatchewan. As in the U.S., most retailers voluntarily enforce the ratings regardless. Prior to the implementation of the Film Classification Act, 2005, which gave it the power to enforce ESRB ratings, the Ontario Film Review Board had used its own powers to classify the M-rated Manhunt as a film and give it a "Restricted" rating, legally barring its sale to those under 18.
In May 2013, the ESRB reprimanded a distributor of the online game Wartune for using its trademarked "Adults Only" icon in its advertising without authorization or having actually been issued the rating by the board.
The ESRB enforces guidelines that have been adopted by the video game industry in order to ensure responsible advertising and marketing practices. These include ensuring that game packaging, advertisements, and trailers properly display rating information, restricting where advertising materials for games rated "Teen" or higher can appear, forbidding publishers from "glamoriz[ing] or exploiting" a game's rating in advertising, and requiring online marketing of games rated "Mature" or higher to be restricted to users who are appropriately aged. This allows the ESRB to restrict video game advertising "to consumers for whom the product is not rated as appropriate." The board also forbids ratings from other organizations from being shown alongside ESRB ratings on publishers' websites or social media outlets. A group of online gaming publications known as the ESRB Website Council operates under a similar code of conduct, which requires them to display ESRB ratings information for games that they cover, and implement systems to restrict access to audiovisual content depicting M or AO-rated games to users who are appropriately aged.
In March 2013, the ESRB eased certain restrictions on the promotion of M-rated games. Firstly, trailers for games that are or are anticipated to be rated "Mature" can be cleared by the ESRB as being appropriate for "general" audiences—similarly to the "green band" ratings issued by the MPAA for film trailers. Secondly, the board began to allow, on a case-by-basis depending on the target demographic of the game, M-rated games to be cross-promoted in the marketing materials of games with lower ratings.
In addition to its video game ratings operation, the ESRB also offers an online privacy program which helps websites adopt privacy policies and data usage practices which comply with relevant laws and best practices for the collection and use of personal information, and provides "Privacy Certified" seals indicating certification under the ESRB's privacy guidelines. In June 2013, the service was extended to mobile apps, with a particular emphasis on helping application developers comply with the then-upcoming changes to the Children's Online Privacy Protection Act.
The ESRB has considered its system to be effective, due in part to initiatives by the Board to promote enforcement and consumer awareness of the system, and efforts by retailers to prevent the sale of M-rated games to minors.
In the year following its 1994 launch, the ESRB rating system had achieved widespread usage across the console game industry, although adoption was not yet as high within the PC gaming industry. Lieberman and Kohl also reported that some retailers were reluctant to the idea of removing older, non-rated games from their shelves, and that some retail employees lacked knowledge of the new system. By 2008, the Federal Trade Commission reported 20% of underaged mystery shoppers were able to successfully purchase an M-rated video game from a selection of retailers—a 22 percent reduction from 2007. By 2011, these numbers had dropped further to 13%. In its 2009 Report to Congress, the FTC recognized the ESRB for having "the strongest self-regulatory code" of all entertainment sectors because of its enforcement of advertising and marketing guidelines.
The ESRB has often been accused of not rating certain games, such as Manhunt and the Grand Theft Auto series, harshly enough for violence and other related themes, and for lacking transparency in certain aspects of the ratings process. Critics have argued that some games only received the M rating rather than the stricter AO rating because of the commercial effects of such a rating; console manufacturers and most retailers refuse to distribute AO-rated games, dramatically affecting their commercial availability. An ESRB representative stated that the Board uses the AO rating when warranted, even due to violence, and that in most occasions, publishers would edit the game to meet the M rating to ensure wide commercial availability instead of keeping the AO rating. The film classification boards of the Canadian provinces of British Columbia and Ontario respectively classified the M-rated games Soldier of Fortune and Manhunt as films due to concerns over the nature of their content, and gave them "Restricted" ratings, legally restricting their sale to adults.
There has been a correlation between the M rating and sales; a 2007 study by Electronic Entertainment Design and Research found that M-rated games "have both the highest average Metacritic scores and the highest average gross sales in the United States", and NPD Group found that 7 of the top 20 video games of 2010 (including the #1 game, Call of Duty: Black Ops) were M-rated, even though only 5% of games released that year carried the rating.
In 2005, the National Institute on Media and the Family criticized the ESRB for seldom-using the Adults Only rating because it has a vested interest in the video game industry, stating that "study after study shows that ratings would be stricter if parents were doing the job. It took explicit porn to get Grand Theft Auto: San Andreas an AO rating, even though the original version, still rated M, rewards players whose on-screen persona had sex with prostitutes and then killed them. We have been calling for AO ratings for the Grand Theft Auto series for years—now it is clear why the ESRB has ignored our request." The ESRB disputed these claims, arguing that the organization "relies on flawed research and ignores any and all conflicting evidence", was "imposing its own narrow values and morality on the rest of the country, regardless that it has little evidence to show that parents agree with their point of view", and did not reply to the ESRB's request for comments following its report card in 2004. The board also pointed out that the NIMF's study and "report card" used data from PSVRatings, a for-profit competitor to the ESRB.
On the other hand, some have felt that the "Mature" rating is too broad; video game journalist Ben Kuchera noted that Halo 3—a sci-fi first-person shooter whose level of violence was, in his opinion, comparable to a Star Wars film, had received an M rating for "Blood and Gore," "Mild Language" and "Violence". He argued that "having a game like Halo 3 share the same rating as Saints Row IV, which carries the 'Blood,' Intense Violence,' 'Partial Nudity,' 'Sexual Content,' 'Strong Language' and 'Use of Drugs' descriptors was always silly, and it weakened the thrust of the ratings system." Likewise, he felt that the tone and content of the PG-13 rated film The Dark Knight was relatively harsher to children than that of the Saints Row series due to the latter's light-hearted tone, but still noted that "as parents we know what's right and what isn't for our kids, and being aware of the content they consume is a large part of our job as parents." Halo 5: Guardians, the most recent installment in the franchise, received a "Teen" rating instead of "Mature". Microsoft Xbox division executive Aaron Greenberg argued that consumers had been "surprised" by the M rating on previous installments "given the style of the game and the lack of real graphic violence and things like that", but that the "Teen" rating would theoretically enable the game to reach a broader audience of younger players.
Adults Only rating
The "Adults Only" (AO) rating has attracted a negative stigma among the video game industry—one which has been criticized for stifling the ability for developers to have creative freedom in their portrayal of certain themes in a game, at the risk of being commercially unviable due to publishers' objections to AO-rated content. AO-rated games cannot be published for major video game console platforms, and most retailers do not stock AO-rated games. ESRB President Patricia Vance argued that applying self-censorship to ensure marketability was a compromise that is "true in every entertainment medium", but still believed that the idea of the AO rating eventually becoming acceptable would be a good thing for the ESRB system. The stigma is primarily affected by a perception by the industry and other activists that video games are generally considered children's products; for example, the availability of a Wii version of Manhunt 2 was condemned by Senator Hillary Clinton over fears that children could use the game's motion controls to act out the game's "many graphic torture scenes and murders".
Attitudes towards AO-rated games have also been influenced by the types of games that have received the rating; Peter Payne, head of Peach Princess, a publisher of English translations of Japanese eroge visual novels, believed that the "Adults Only" rating had acquired a "smutty" and "tasteless" reputation since the majority of AO-rated titles were either niche pornographic titles such as eroge games, or low-brow adult titles such as Riana Rouge (which Polygon described as a game which had the quality of an adult movie, and "[aimed] to do nothing more than tell low-brow jokes and show nude women prancing around") and Lula 3D (whose packaging advertised the inclusion of "Bouncin' Boobs Technology").
By contrast, the ESRB has only officially issued the AO rating for extreme violence three times: Thrill Kill, a fighting game with heavy sexual overtones, received an AO rating with content descriptors for "Animated Violence" and "Animated Blood and Gore". Thrill Kill was shelved prior to its release after its publisher, Virgin Entertainment, was acquired by Electronic Arts—whose staff objected to the game's content. Manhunt 2 also received an AO rating for its extreme violence; while the uncut version would be released exclusively for PCs, the console versions were edited to meet the M rating criteria. In January 2015, Hatred, a controversial game whose plot centers around a character indiscriminately murdering everyone he encounters, received the rating for its extreme violence and harsh language; one of the game's developers disputed the rating, arguing that "its violence isn't really that bad and this harsh language isn't overused", but also acknowledged the rarity of their situation.
In 2005, members of the mod community discovered that the PC version of Grand Theft Auto: San Andreas could be modified to unlock an incomplete sex minigame known as "Hot Coffee", which Rockstar North had decided to leave out of the final game. The discovery of the minigame caused California State Assemblyman Leland Yee to rebuke both Rockstar and the ESRB, arguing that the ESRB was not doing its job properly. US Senators Hillary Clinton and Joe Lieberman also expressed their disapproval. Rockstar initially claimed that the minigame was created by the mod community and was not a part of the original game. This was disproven when it was discovered that a third-party cheat device could be used to unlock the "Hot Coffee" scenes in console versions of the game. Following an investigation, the ESRB changed its rating from M to AO, setting a precedent that games can be re-rated due to the presence of pertinent content that exists on the game's disc, even if that content is programmed to not be playable without modification or unauthorized use of a third-party cheat device. Following the release of a version excluding the content, the rating was reverted to M.
In May 2006, The Elder Scrolls IV: Oblivion had its rating changed from T to M due to "more detailed depictions of blood and gore than were considered in the original rating", along with a third-party mod for the PC version allowing the use of topless female characters. The game's publisher, Bethesda Softworks, decided not to re-edit the game or contest the new rating, but noted that Oblivion's content was "not typical" of games with the M rating, and that the game "does not present the central themes of violence that are common to those products."
In the wake of these two incidents, the ESRB addressed hidden content with changes to its ratings policies in June 2006; publishers must disclose information surrounding all unlockable or otherwise "hidden" content in the game as part of the ratings process, and publishers can be fined up to US$1 million if they are found to have misrepresented the content of their game after further reviews. In response to the aftermath of Hot Coffee and the resulting policy changes, ESRB President Patricia Vance stated that in her opinion, "there is no other industry self-regulatory system willing or capable of imposing such swift and sweeping sanctions on its own members, which in this particular case resulted in the removal of a top-selling product from the market and a major loss of sales." However, several U.S. politicians, including Senator Sam Brownback, California Senator Leland Yee, and Michigan Senator Fred Upton (who was a major critic against Rockstar during the controversy), still felt that the ESRB had "lost" its trust of consumers, believing that video game developers were taking advantage of the board's conflict of interest with the industry to incorporate objectionable content into their products without the ESRB's full knowledge.
In late 2006, both Upton and Brownback tabled bills to place governmental oversight on aspects of the ESRB rating process, and make it illegal for publishers to misrepresent the playable content of a video game to a ratings board; Upton proposed a bill known as the Video Game Decency Act, explaining that developers had "done an end-run around the process to deliver violent and pornographic material to our kids", and that the bill would "[go] hand in hand with the mission of the industry’s own ratings system." Brownback proposed a bill known as the Truth in Video Game Rating Act, which would have also forced the ESRB to have full, hands-on access to games instead of just video footage, and have initiated a government study on the "effectiveness" of the organization and the possibility of forming a ratings organization independent from the video game industry.
All of Canada except Quebec (which uses PEGI) uses ESRB as its standard for video game ratings. The United States of America and Mexico both use ESRB nationwide, unlike Canada where all provinces except one use ESRB.
|Entity||Type of entity||Status of ESRB|
|Alberta||Canadian Province||Voluntary compliance|
|American Samoa||American Commonwealth||Voluntary compliance|
|British Columbia||Canadian Province||Voluntary compliance|
|British Virgin Islands||British Colony||Follows U.S. Virgin Islands customs|
|Guam||American Commonwealth||Voluntary compliance|
|Manitoba||Canadian Province||Enforceable by the Provincial Ministry of Culture|
|New Brunswick||Canadian Province||Voluntary compliance|
|Newfoundland and Labrador||Canadian Province||Voluntary compliance|
|Northern Mariana Islands||American Commonwealth||Voluntary compliance|
|Northwest Territories||Canadian Territory||Voluntary compliance|
|Nova Scotia||Canadian Province||Voluntary compliance|
|Nunavut||Canadian Territory||Voluntary compliance|
|Ontario||Canadian Province||Enforceable by the Ontario Film Authority|
|Prince Edward Island||Canadian Province||Voluntary compliance|
|Puerto Rico||American Commonwealth||Voluntary compliance|
|Samoa||Sovereign||Follows American Samoa customs|
|Saskatchewan||Canadian Province||Voluntary compliance|
|United States of America||Sovereign||Technically voluntary compliance. A series of Senate hearings from 1992 to 1994, however, effectively created the ESRB.|
|United States Virgin Islands||American Commonwealth||Voluntary compliance|
|Yukon||Canadian Territory||Voluntary compliance|
- "The Rogues Gallery: Controversial Video Games". ShackNews. Retrieved March 18, 2014.
- "Gamespy's Top Ten Shameful Games". GameSpy. IGN Entertainment. Archived from the original on April 26, 2011. Retrieved November 17, 2013.
- Herman, Leonard (1997). Phoenix: The Fall & Rise of Video Games. p. 88. ISBN 0964384825.
- "Nintendo: Banned in the USA". GamesRadar. Retrieved March 18, 2014.
- "ESRB to game firms: lying will cost one million dollars". Ars Technica. Condé Nast Publications. Retrieved March 18, 2014.
- Williams, John (January 1988). "Goodbye "G" Ratings: The Perils of "Larry"". Computer Gaming World. pp. 48–49.
- "Inappropriate Content: A Brief History of Videogame Ratings and the ESRB". The Escapist. Retrieved March 18, 2014.
- Harris, Craig (June 27, 2006). "Top 10 Tuesday: Worst Coin-op Conversions". IGN. Retrieved March 18, 2014.
- Kohler, Chris (July 29, 2009). "July 29, 1994: Videogame Makers Propose Ratings Board to Congress". Wired. Condé Nast Publications. Retrieved June 1, 2011.
- "Press releases and announcements from ESRB". Retrieved December 30, 2016.
- Price, Monroe E. (1998). The V-chip debate: content filtering from television to the Internet. ISBN 1136684328.
- "TESTIMONY OF DR. ARTHUR POBER PRESIDENT OF THE ENTERTAINMENT SOFTWARE RATING BOARD BEFORE THE COMMISSION ON CHILD ONLINE PROTECTION" (PDF). Commission on Child Online Protection. Retrieved April 13, 2014.
- "ESRB History". ESRB. Retrieved April 13, 2014.
- Gudmundsen, Jinny (October 26, 2000). "Strategy for Parents: Use Ratings, Be Informed". Los Angeles Times. Tribune Company. Retrieved April 13, 2014.
- "New President Named To ESRB". Gamasutra. UBM plc. Retrieved April 13, 2014.
- "Video Games: Reading the Ratings on the Games People Play". Federal Trade Commission. April 24, 2009. Archived from the original on May 27, 2010. Retrieved June 14, 2012.
- "ESRB Introduces E10+ Game Rating". IGN. IGN Entertainment. Retrieved April 13, 2014.
- "Apple, Google kneecap 'universal' content rating for apps". CNET. CBS Interactive. Retrieved March 23, 2014.
- "ESRB, CTIA Detail Voluntary Mobile App Rating System". Gamasutra. UBM plc. Retrieved March 19, 2014.
- "ESRB tweaks rating icons for digital and mobile future". Polygon. Vox Media. Retrieved August 2, 2013.
- "Getting Digitally-Distributed Games Classified in Australia to Be Cost-Free". IGN.com. Retrieved March 17, 2015.
- "Game Makers Push to Make Ratings Consistent Across All Platforms". The Wall Street Journal. Retrieved March 17, 2015.
- "Google Play adopts industry standard for age ratings on mobile games". The Verge. Vox Media. Retrieved March 17, 2015.
- "Windows Store adopts IARC rating system". GamesIndustry.biz. Retrieved February 7, 2016.
- "CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple". TechCrunch. AOL. Retrieved March 19, 2014.
- "ESRB hiring full-time raters". GameSpot. CNET Networks. Retrieved March 18, 2014.
- "The Ratings Game: The Controversy Over The ESRB". Game Informer. Archived from the original on October 23, 2006. Retrieved March 19, 2014.
- "This Game Is Not Yet Rated: Inside The ESRB Ratings System". Gamasutra. UBM plc. Retrieved March 19, 2014.
- "ESRB makes changes in wake of Hot Coffee". Ars Technica. Condé Nast Publications. Retrieved March 19, 2014.
- "FAQs about ESRB". ESRB. Retrieved March 19, 2014.
- "Why the Adults Only rating may be pointless and harmful to games as an art form". Polygon. Vox Media. Retrieved March 22, 2014.
- Graft, Kris (June 19, 2008). "ESRB Reins In Premature Game Leaks". Edge. Future Publishing. Retrieved March 18, 2014.
- Schiesel, Seth (April 17, 2011). "Busy Job of Judging Video-Game Content to Be Ceded to Machines". The New York Times. Retrieved March 19, 2014.
- "Obsolescence Pending: Rating the ESRB". The Escapist. July 13, 2009. Retrieved July 22, 2014.
- ""Boobies Did Not Break the Game": The ESRB Clears the Air On Oblivion". The Escapist. Retrieved 30 December 2016.
- "ESRB Ratings and Online Interaction Tags". Entertainment Software Rating Board. Retrieved April 19, 2015.
- "Vivid: Sony said no to PS3 porn streaming". CNET. CBS Interactive. Retrieved December 10, 2013.
- Sinclair, Brendan (June 20, 2007). "Sony, Nintendo refuse to allow AO rated games on their consoles". GameSpot. CNET Networks. Retrieved January 12, 2011.
- "House bill wants $5,000 fine for video games without ESRB rating". Ars Technica. Condé Nast Publications. Retrieved December 16, 2013.
- "FTC report: retailers clamping down on M-rated game sales". Ars Technica. Condé Nast Publications. Retrieved November 22, 2013.
- "ID, please: Bill would mandate carding for M-rated game buys". Ars Technica. Condé Nast Publications. Retrieved November 22, 2013.
- "Twitch bans Adults Only-rated games from streaming". Polygon. Vox Media. Retrieved May 28, 2015.
- Jenkins, David; Carless, Simon (September 22, 2004). "Schwarzenegger Signs California Video Games Bill". Gamasutra. UBM plc. Retrieved November 2, 2010.
- Boyd, S. Gregory (November 1, 2010). "Video Game Regulation and the Supreme Court: Schwarzenegger v. Entertainment Merchants Association". Gamasutra. UBM plc. Retrieved November 1, 2010.
- Kravets, David (June 27, 2011). "States May Not Ban Sale, Rental of Violent Videogames to Minors". Wired. Condé Nast Publications. Retrieved December 16, 2013.
- "Bill targets teen gamers". Variety. Retrieved November 22, 2013.
- "Video and Computer Game Update" (PDF). Manitoba Film Classification Board. Retrieved March 18, 2014.
- "Video and Computer Games". Ontario Film Review Board. Retrieved March 18, 2014.
- "California seeks gaming age limits". Vancouver Sun. Postmedia Network. Retrieved March 18, 2014.
- "Opinion Review: In the Matter of Manhunt published by Rockstar Games" (PDF). British Columbia Film Classification Office. February 6, 2004. Archived from the original (PDF) on February 14, 2006. Retrieved October 12, 2006.
- "Ontario slaps 'R' rating on video game". CBC News. March 5, 2004.
- "Wartune advertising runs afoul of ESRB". GamesIndustry.biz. Retrieved July 4, 2014.
- "Enforcement". ESRB. Retrieved March 19, 2014.
- "Principles and Guidelines for Responsible Advertising Practices". ESRB. Retrieved March 19, 2014.
- "ESRB Changes Rules for Marketing Mature-Rated Video Games". Giant Bomb. CBS Interactive. Retrieved June 23, 2014.
- "ESRB Website Council "Code of Conduct"" (PDF). ESRB. Archived from the original (PDF) on August 24, 2014. Retrieved March 14, 2014.
- "ESRB’s privacy badge all about best practices, not anonymity". Ars Technica. Condé Nast Publications. Retrieved March 22, 2014.
- "ESRB will extend privacy certification services to mobile developers". Polygon. Vox Media. Retrieved March 22, 2014.
- "ESRB expands its ‘Privacy Certified’ services for mobile apps". VentureBeat. Retrieved March 22, 2014.
- "ESRB, game retailers decry "bad report card"". Ars Technica. Condé Nast Publications. Retrieved March 22, 2014.
- "One Year Later, Is Senator Lieberman Satisfied?". Next Generation. No. 15. Imagine Media. March 1996. p. 17.
- "FTC: kids thwarted 87% of the time on M-rated game purchases". Ars Technica. Condé Nast Publications. Retrieved March 22, 2014.
- "FTC Praises US Game Regulation Code". Edge. Future Publishing. December 4, 2009. Retrieved March 21, 2014.
- "M-rated video: the ESRB and video game trailers". Ars Technica. Condé Nast Publications. Retrieved December 16, 2013.
- "ESRB president Patricia Vance's plan for a world ratings solution". Gamasutra. UBM plc. Retrieved March 19, 2014.
- "Snuff games and ratings". CNNMoney. Time Warner. November 26, 2003. Retrieved March 19, 2014.
- "Manitoba moves to rate violent video games". CBC News. Retrieved March 19, 2014.
- "2010: 5% of games given M rating, including 29% of big sellers". Ars Technica. Retrieved March 18, 2015.
- "Study: M rated games have higher scores, better sales". Engadget. AOL. Retrieved March 18, 2015.
- Kuchera, Ben. "Destiny's Teen rating fixes Halo's goofiest problem: a Mature rating that never made sense". Polygon. Vox Media. Retrieved October 1, 2014.
- "Halo 5's Teen Rating Will Improve Sales, Xbox Exec Says". GameSpot. CBS Interactive. Retrieved December 1, 2015.
- "We could use more 'Adults Only' games, says ESRB's Vance". Gamasutra. April 10, 2012. Retrieved September 5, 2014.
- Ben Kuchera (February 20, 2014). "The cold war on the Adults Only rating must stop if gaming is to grow up". Polygon. Retrieved September 5, 2014.
- "A history of (muted) violence". Polygon. Vox Media. Retrieved March 22, 2014.
- "EA kills 'Thrill Kill' game before release". ZDNet. October 15, 1998. Archived from the original on November 16, 2006. Retrieved December 18, 2006.
- "Manhunt 2 PC gets AO rating". GameSpot. CBS Interactive. Retrieved December 10, 2013.
- "The Manhunt Saga: ESRB assigns AO rating". Ars Technica. Condé Nast Publications. Retrieved December 10, 2013.
- "Manhunt 2 will see Halloween release date after getting M rating". Ars Technica. Condé Nast Publications. Retrieved December 10, 2013.
- "Hatred given Adults Only rating in US and Canada". Polygon. Vox Media. Retrieved January 16, 2015.
- Campbell, Colin (October 16, 2014). "The worst trailer of the year revels in slaughtering innocents". Polygon. Vox Media. Archived from the original on October 16, 2014. Retrieved October 16, 2014.
- Crossley, Rob. "Gabe Newell Steps in to Reinstate Controversial Shooter on Steam". GameSpot.
- "Hidden sex scenes hit GTA rating". BBC News. July 21, 2005. Retrieved December 18, 2006.
- ""Boobies Did Not Break the Game": The ESRB Clears the Air On Oblivion". The Escapist. Retrieved March 19, 2014.
- "FTC Hot Coffee ruling scalds, but doesn't burn Take-Two". GameSpot. CBS Interactive. Archived from the original on July 15, 2006. Retrieved July 1, 2006.
- "ESRB Changes Rating For The Elder Scrolls IV: Oblivion From Teen to Mature" (PDF). ESRB. May 3, 2006. Archived from the original (PDF) on February 6, 2012. Retrieved December 18, 2006.
- Sinclair, Brendan (May 3, 2006). "Oblivion rerated M for Mature". GameSpot. CBS Interactive. Retrieved December 18, 2006.
- "Bethesda responds to Oblivion rerating". GameSpot. CBS Interactive. May 3, 2006. Archived from the original on March 10, 2007. Retrieved December 18, 2006.
- Simon Carless (July 5, 2005). "Yee Blasts ESRB For Grand Theft Auto: San Andreas Rating". Gamasutra. UBM. Retrieved February 1, 2015.
- "Brownback Re-Intros Truth in Video Game Rating Act". Gamasutra. UBM plc. Retrieved March 22, 2014.
- "Video Game Decency Act of 2006 Introduced To Senate". Gamasutra. UBM plc. Retrieved March 22, 2014.
- "Video and Computer Game Update" (PDF). Manitoba Film Classification Board. Retrieved 18 March 2014.
- "Video and Computer Games". Ontario Film Review Board. Retrieved 18 March 2014.