Entrepreneur (magazine)

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Entrepreneur
Entrepreneur (magazine) October 2009 cover.jpg
Editor-in-Chief Amy C. Cosper[1]
Frequency Monthly
Total circulation
(June 2012)
619,988[2]
Year founded 1977
Company Entrepreneur Media, Inc.
Country United States
Based in Irvine, California
Language English
Website www.entrepreneur.com
ISSN 0163-3341

Entrepreneur is a North American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977.[3] It is published by Entrepreneur Media Inc., headquartered in Irvine, California.[4] The magazine publishes 12 issues annually, available through subscription and on newsstands. It is published under license internationally in Mexico, Russia, India, Hungary, the Philippines and South Africa and others.[5] Its editor-in-chief is Amy Cosper and its owner is Peter Shea.[1]

History[edit]

Every year since 1979, Entrepreneur has published a list of its top 500 franchise companies based on a submission and review process.[6] The magazine also published many other lists and awards.

In 1987, the magazine launched its website, Entrepreneur.com, which expanded to include features, contests and other publications and spin-offs.[7] As of 2013, the website received more than 6 million unique visitors each month.[8]

Other Publications and Spin-offs[edit]

Entrepreneur publishes the Entrepreneur StartUps magazine, available through subscription and on newsstands.[9]

The magazine publishes a blog managed by a dedicated online staff.[10] It is also published in digital editions through its mobile apps.[11]

In 1999, the website YoungEntrepreneur.com was created as a spin-off of Entrepreneur.com. It is an online forum for young entrepreneurs.[12]

In 2010, Entrepreneur launched the website SecondAct.com, which is targeted towards an older audience. When launched, the site used advertising as its sole source of revenue.[13]

Entrepreneur Press[edit]

Entrepreneur also publishes books through its Entrepreneur Press division. The company has a backlist of over 200 titles on business and entrepreneurship.[14]

Controversies[edit]

In 2006, unusual web traffic measurements led to allegations that Entrepreneur.com used pop-ups to artificially boost its number of readers.[15]

The company has been involved in many lawsuits regarding its trademark on the word 'entrepreneur', suing a wide variety of entities for using the word.[16] The trademark has generally attracted criticism for being on a commonly used word for which there is no substitute, and the aggressiveness with which it is applied has been noted as somewhat ironic; Business Week asked "why would the publisher of Entrepreneur magazine be bullying entrepreneurs?"[17]

References[edit]

  1. ^ a b Entrepreneur Media, Inc. (2013) Company Overview Retrieved April 2, 2013.
  2. ^ "eCirc for Consumer Magazines". Alliance for Audited Media. June 30, 2012. Retrieved December 2, 2012. 
  3. ^ "Entrepreneurship Education Chronology". Saint Louis University. Retrieved October 19, 2015. 
  4. ^ "Contact Us." Entrepreneur. Retrieved on December 10, 2009.
  5. ^ Entrepreneur Magazine Online, South Africa (2012) About us. Retrieved from http://www.entrepreneurmag.co.za/about-us/
  6. ^ Entrepreneur. (2013) "About the Franchise 500®". Retrieved from http://www.entrepreneur.com/franchises/franchise500/about.html
  7. ^ Entrepreneur Media Kit. (2013) About us. Retrieved from http://www.entrepreneur.com/mediakit/about
  8. ^ PRNewsire (2013, March 25) "Mimvi and Entrepreneur Media Join Forces to Launch App Developer Crowdfunding and Discovery Program, TrepLabs™." [Press release]. Retrieved from http://www.cnbc.com/id/100587633
  9. ^ Entrepreneur. (2013) "Startups Magazine." Retrieved from http://www.entrepreneur.com/magazine/startups/index.html
  10. ^ http://blog.entrepreneur.com
  11. ^ Entrepreneur. (2013) Entrepreneur Digital Edition and Apps. Retrieved from http://www.entrepreneur.com/page/217251
  12. ^ Young Entrepreneur. (2013) "About." Retrieved from http://www.youngentrepreneur.com/about-us/
  13. ^ Fell, Jason. (2010, January 1) "Entrepreneur Magazine To Take on AARP with New Web Site." Retrieved from http://www.foliomag.com/2010/entrepreneur-magazine-take-aarp-new-web-site
  14. ^ Entrepreneur (2013) "About Entrepreneur Press." Retrieved from http://www.entrepreneur.com/entrepreneurpress/
  15. ^ Edmonston, Peter. (December 11, 2006). "In Web Traffic Tallies, Intruders Can Say You Visited Them." The New York Times.
  16. ^ Bryan Wassel (October 30, 2007). "Entrepreneur Media Tangles again with Scott Smith--Another Chapter in a Long Relationship". MIN online.
  17. ^ Barrett, P. M. (2011, May 19). "Entrepreneur, the magazine that sues entrepreneurs." Business Week.

External links[edit]