Envato

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Envato (Formerly Eden)
Envato Logo.svg
Available in English
Founded 2006
Headquarters Melbourne, Australia
No. of locations 1
Area served Worldwide
Founder(s) Collis Ta'eed, Cyan Claire, Jun Rung
CEO Collis Ta'eed
Industry Internet, Web Design, Web Development
Services Envato Market (ThemeForest, GraphicRiver, VideoHive, AudioJungle, CodeCanyon, PhotoDune, 3dOcean), Envato Studio, Envato Tuts+, Envato Elements
Employees 260[1]
Website http://www.envato.com/
Alexa rank Increase 1,986 (December 2015) [2]
Registration Yes
Launched 2006; 11 years ago (2006)
Current status Online

Envato (formerly Eden) operates a group of digital marketplaces that sell creative assets for web designers, including themes, graphics, video, audio, photography and 3D models.[3] It has over 1.5 million active buyers and sellers and over 8 million community members, along with over 5 million items for sale.[4] Its highest-trafficked marketplace, ThemeForest, is the 204th most visited site in the world according to Alexa.[5]

Envato was founded in 2006 by Collis Ta'eed, Cyan Claire, and Jun Rung.[6] It is headquartered in Melbourne, Australia.[7]

History[edit]

Collis Ta'eed, Cyan Ta'eed and Jun Rung founded Envato in 2006 in Sydney, Australia.[8] Initially started as a lifestyle business that would allow the founders to work and travel, Envato grew beyond the founders’ initial expectations, following the rapid growth trajectory typical of a successful tech startup.[9] The company now employs over 250 people, many of whom work from Envato’s head office in Melbourne, Australia.[10]

Prior to founding Envato, Ta'eed grew up in Papua New Guinea, eventually moving to Australia to study mathematics and computer science. While at high school he befriended Jun Rung who studied design at University. Rung introduced Ta'eed to design, which quickly became a passion. Ta'eed soon left behind mathematics and computer science to focus on graphic design, teaching himself via online tutorials, magazines and design books, an experience which would later provide the inspiration for Envato's online learning service, Tuts+.[11]

Collis Ta’eed found work as a web designer and it was during this time that he met Cyan Ta'eed, a fellow graphic designer and eventual co-founder of Envato. The pair married. Soon after, Collis Ta’eed began selling Flash files on iStockPhoto, making around $400 a month.[12] It was from this experience that he developed the idea for FlashDen, a dedicated marketplace for Flash files. FlashDen became the first of what would eventually become eight marketplaces. Its name was changed to ActiveDen in 2009 after a trademark claim from Adobe.[13]

With no technical co-founder, the team hired a developer to build the initial version of FlashDen. Launching the business cost $90,000 in total, financed by credit card debt, borrowing from family, and freelancing on evenings and weekends.[10] The company's first office was Cyan Ta'eed's parents' basement garage. Envato has remained bootstrapped since its founding,[14] despite repeated interest from VC firms.[15]

FlashDen launched in 2006. In 2007 Collis Ta'eed's brother, Vahid Ta'eed, joined Envato as the fourth owner. Envato also launched Psdtuts+, a Photoshop tutorial website, and FreelanceSwitch, a blog about freelancing. In 2008 the company launched ThemeForest, a web templates and themes marketplace, and AudioJungle, a marketplace for stock music and audio.[4] In 2009 the company launched VideoHive, a marketplace for motion graphics, stock footage and video files, and GraphicRiver, a marketplace for stock graphics. In 2010, after several years of traveling, Collis and Cyan Ta'eed settled in Melbourne, Australia, to work alongside the company’s Melbourne-based development team.[10] The company also launched CodeCanyon in 2010, a marketplace for scripts and plugins. It launched PhotoDune, a stock photography marketplace, and 3dOcean, a 3D models and accessories marketplace, in 2011.

Since the launch of Psdtuts+ in 2007, Tuts+ has expanded to offer approximately 18,000 free tutorials on graphic design, web design, illustration, code, music, audio, video, photography, 3D, motion graphics, game development, computer skills, crafts, DIY and business.[16] In 2011 it added a monthly membership service which grants access to a library of video courses and technical eBooks.[4]

Envato launched Microlancer in 2013, a freelance services marketplace where buyers can purchase fixed-price services like logo design, illustration and WordPress customization. The product rebranded to Envato Studio in 2014.[4]

Overview[edit]

Envato's network of sites and products includes Envato Market, Envato Studio, Envato Tuts+, Envato Sites and Envato Elements.

Envato Market[edit]

Envato Market offers digital assets for use in creative projects, with over 8 million digital products from a global community of over 6 million designers, developers, photographers, illustrators and video producers, operating across eight marketplaces in 200 countries [17][18]

ThemeForest[edit]

ThemeForest has themes and templates for websites on multiple platforms like Wordpress, Joomla, Drupal, and Magento. In August 2014 it was listed in the top 100 of most visited sites in the world by Alexa,[19] the Amazon-owned web analytics firm. In December 2014, the top selling theme Avada reached 100,000 sales,[20]

CodeCanyon[edit]

CodeCanyon has plugins, scripts, and code for platforms and operating systems like WordPress, HTML5, PHP, Javascript, Bootstrap, iOS, Android. VideoHive has stock footage, motion graphics, After Effects and Apple Motion templates that assist with video production. AudioJungle has music and sound effects for projects like film, games, trailers, promotions, and podcasts. GraphicRiver has illustrations, icons, and templates for flyers, resumes, banners and presentations. PhotoDune has stock photos and images, with categories such as tech, business, food, travel, and fitness. 3DOcean has 3D models, textures, base meshes, and plugins to enhance games and animations.

On 21 September 2015, Envato announced the closure of ActiveDen, its first online marketplace (formerly FlashDen) [21]

Envato Tuts+[edit]

Envato Tuts+ offers online courses and tutorials on web development, design, illustration, photography, video, music and other digital courses. It has served over 250 million students since launch.

Envato Studio[edit]

Envato Studio is an online marketplace for digital services. It launched in April 2013 as Microlancer before becoming Envato Studio in April 2014.[22] Services include logo design, business and online marketing, WordPress, design and graphics, video and animation, eCommerce and CMS development, mobile and apps, and websites and programming. Freelancers set upfront pricing, scope and turnaround time for the services they offer.

Envato Sites[edit]

In November 2015 Envato launched Envato Sites in beta, a website builder that uses themes from Envato Market creators with an industry minimum subscription fee and also the ability to create a site without paying anything until the user chooses to make the site live.[23]

Envato Elements[edit]

Envato Elements is a subscription based market that allows agencies, designers, and professionals to easily acquire tools for their work such as Fonts, Graphics, Web and CMS Templates and more. Envato Elements was first mentioned on November 4, 2015 on a forum thread with the name "A New Opportunity for GraphicRiver authors".[24] On December 23 of the same year, Envato launched a landing page for Envato Elements.[25]

Envato Hosted[edit]

Envato Hosted [26] is a monthly or yearly subscription service which allows users to choose a specific theme "look", where look is basically the industry's theme or department such as a Restaurant Theme instead of a Hospitality or Musician Themes instead of Art Themes. That allows users with low to no experience get a highly optimized theme based on their business. Envato Hosted is also an all in one package that offers WordPress Managed Hosting, Domain Purchase, Hosting Support, Hosting Migration (if prior hosting existed), Theme Installation, Full Automated Backup Support and 10% Discount at the services a user can acquire from Envato Studio. Envato Hosted was first introduced in November 2016 with a small number of themes participating the first launch but has since grown and by June 02 2017 Envato Hosted launched their new categorization system where more than 30 premium WordPress theme authors participate.

Envato Elements was given the nickname Netflix for Designers due to the fact that offers unlimited assets to designers with a subscription and also on a mission to stop unfair compensation to designers.[27][28][29][30]

Culture and Awards[edit]

Employer review website JobAdvisor named Envato "Australia's Coolest Tech Company" in 2014.[31] The company was ranked 12th in the BRW Best Places to Work 2015 Study,[32] and 17th in the "Great Places to Work" Awards in Australia in 2016

Approximately 1/3 of Envato's 250 staff are based outside of the company's headquarters in Melbourne.[33] Staff can work anywhere in the world for up to three months as part of flexible working policies.[34]

Envato has made several high profile financial contributions to both open and closed source software projects, including Glotpress,[35] Ghost, Macaw, Rails.app, Pressgram, and Aesop.[36]

Envato was the first Australian startup to publicly release its gender diversity figures for technical roles.[37] In November 2015 Envato was named the "Coolest Company for Women" by careers website JobAdvisor.[38]

Co-founder Cyan Ta'eed was 2015 Telstra Victoria Business Woman of the Year.[39] and in 2016 recognised as one of Australian Financial Review's 100 Women of Influence.[40]

Envato was named third in the 2016 Tech Pioneers Top 50 for Australia and New Zealand [41] as well as being named Australia's Coolest Company for Diversity [42]

Statistics[edit]

Most popular accounts[edit]

As of July 30, 2016, the Envato accounts with the most sales were:[43]

  1. Themefusion: 239,641 Steady
  2. sevenstyles: 216,127 Steady
  3. wpbakery: 202,630 Increase
  4. Pressmaster: 189,676 Decrease
  5. themepunch: 184,608 Steady
  6. Kriesi: 165,475 Increase
  7. envatobundles: 150,755 Steady
  8. THEMECO: 116,013 Increase
  9. GoodLayers: 106,544 Steady
  10. ThemeGoods: 106,232 Steady

Oldest accounts[edit]

The oldest Envato accounts are accounts which became active in June, 2006, all belonging to Envato employees at the time and including @collis (Collis Ta'eed).[44]

Industry competitors[edit]

References[edit]

  1. ^ "Envato will allow its employees to work from anywhere, at any time". Business Insider. Retrieved 29 November 2015. 
  2. ^ Alexa http://www.alexa.com/siteinfo/envato.com.  Missing or empty |title= (help)
  3. ^ Envato.com - Sites
  4. ^ a b c d Envato.com - About
  5. ^ Alexa - ThemeForest.net
  6. ^ Envato Notes - Meet the Directors: Jun Rung
  7. ^ http://www.envato.com/contact
  8. ^ SMH - Entrepreneurs Shun Investment Offers
  9. ^ BRW - How Online Market Envato Helps Artists Make Millions
  10. ^ a b c AFR: Online Market Envato Helps Artists Make Millions
  11. ^ Fuel Your Creativity - Interview With Collis Ta'eed
  12. ^ Envato Studio Blog - Meet Collis, the Man Behind Microlancer
  13. ^ Washington Post "Adobe to Envato: Flash Is Ours, Change Your Name"
  14. ^ 37Signals SVN: Bootstrapped, Profitable and Proud
  15. ^ SMH: Startup Thrives Without Venture Capital
  16. ^ Tuts+
  17. ^ Yahoo Finance - Envato Pays $200 Million to Its Community
  18. ^ Start Up Smart
  19. ^ Press Release - Australian website ThemeForest breaks into the world's top 10
  20. ^ Press Release - Records smashed at ThemeForest as top selling WordPress theme Avada surpasses 100,000 sales
  21. ^ "Farewell ActiveDen". Inside Envato. Retrieved 2015-10-22. 
  22. ^ Press Release - Envato rebrands Microlancer, removing beta to launch Envato Studio
  23. ^ Introducing Envato Sites
  24. ^ "A new opportunity for GraphicRiver authors". Envato Forums. Retrieved 2016-11-27. 
  25. ^ "Envato Elements - Coming in 2016". Envato Forums. Retrieved 2016-11-27. 
  26. ^ Envato Hosted
  27. ^ Laurinavicius, Tomas. "Xavier Russo Of Envato Is On A Mission To Stop Unfair Compensation For Designers". Forbes. Retrieved 2016-11-27. 
  28. ^ Zaharov-Reutt, Alex. "iTWire - Envato Elements, an endless ‘Netflix for designers’ that compensates contributors". www.itwire.com. Retrieved 2016-11-27. 
  29. ^ "Envato Transforms Design Industry With New Subscription-Based Service and Fair Payment Model for Designers". 
  30. ^ "Subscription model by design". 2016-09-05. Retrieved 2016-11-27. 
  31. ^ News.com.au Envato Named Australia's Coolest Tech Company
  32. ^ brw.com.au Why the Best Places To Work list is becoming a battle of the flex
  33. ^ Envato.com - About
  34. ^ Business Insider 'This Australian tech company has an awesome way to stop talent fleeing overseas'
  35. ^ Twitter - Collis Ta'eed
  36. ^ Inside.Envato - Kickstarting Open Source and Web Projects with Crowdfunding
  37. ^ StartupSmart - Envato Becomes the First Australian Startup to Release Gender Diversity Figures
  38. ^ Australia's Coolest Tech Companies 2015
  39. ^ Telstra Business Women's Awards
  40. ^ http://www.100womenofinfluence.com.au/alumni/2016-2/
  41. ^ http://www.techpioneers.com.au/
  42. ^ https://www.jobadvisor.org/blog/coolest-companies-2016-revealed/
  43. ^ "Top Authors | ThemeForest". ThemeForest. Retrieved 2016-03-09. 
  44. ^ "9 Years of Membership". Envato Community. Retrieved 4 December 2015. 

External links[edit]