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Enyce ([en-why-cee])[1] is an American hip hop fashion label owned by Sean Diddy Combs.[2] The label was established in New York City in March 1996 by Evan Davis, Lando Felix, and Tony Shellman.[3] The three co-founders had originally met while working for Seattle-based clothing brand International News.[4] Liz Claiborne acquired the company in February 2004 for $114 million from Sports Brands International.[5] In October 2008 Enyce was purchased by Sean Combs and the Sean John Enterprise for $20 million.[6][7] The pronunciation of the brand has been confused by many over the years. The origins of the pronunciation is from the phonetic spelling of "NYC" (en-y-ce) sounded out in an Italian manner. This was because the company started under Fila, an Italian-based company. Employees asked how they would pronounce the word replied "en-ne-che". It is the "correct" way to say the brand.

Clothing lines[edit]