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The app is a storytelling network and platform that features interactive stories built for mobile devices such as smart phones and tablets. Users enter one of 84,000 stories and make choices as the storyline progresses. With over 125 million installs, there have been over 4.4 billion episodes viewed on Episode so far, adding up to over 76,000 years of combined viewing time. The product also has a UGC creation platform that enables users to create their own stories, 12 million of which have registered.
Episode features four three types of stories:
- User generated
- In-house originals
- IP licensed (studio and celebrity)
Some IP stories include “Demi Lovato: Path to Fame”, “Pretty Little Liars”, “Clueless”, “Pitch Perfect: In Deep Treble”, "Mean Girls: Senior Year", "Mean Girls: Sorority Rush", “Cameron Dallas: It Started With a Lie”, and “Falling For the Dolan Twins”.
- "'Pretty Little Liars' Offshoot Debuts on Episode's Interactive Story App". Variety. Retrieved 21 September 2017.
- "Pocket Gems' Episode brings back Clueless as an interactive mobile game". VentureBeat. Retrieved 21 September 2017.
- "Pocket Gems Reviving 'Mean Girls' With New Mobile Game". The Hollywood Reporter. Retrieved 21 September 2017.
- "How Episode became the world's biggest interactive fiction platform". Gamasutra. Retrieved 21 September 2017.
- "Pocket Gems Launches Episode, A Platform For Interactive Mobile Stories". TechCrunch. Retrieved 21 September 2017.
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