Epoca (magazine)

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Margherita of Savoy-Aosta Epoca 1953.jpg
Former editorsAlberto Mondadori
Enzo Biagi
CategoriesCurrent affairs magazine
Year founded1950
First issue14 October 1950
Final issue1997
Rizzoli Editori
Based inMilan
OCLC number1718813

Epoca (meaning Age in English) was an Italian illustrated weekly current events magazine published in Milan, Italy.

History and profile[edit]

Copertina Epoca ottobre1950 Mondadori

Epoca was first published on 14 October 1950.[1][2][3] The magazine was modelled on Life[4][5] and Paris Match.[2] The magazine was part of Mondadori[3][6] and was based in Milan.[7]

Its first editor was Alberto Mondadori who was succeeded in the post by Enzo Biagi in 1953.[2] The magazine sold 500,000 copies in 1955.[2]

During the period until 1960 when Enzo Biagi edited Epoca the magazine covered current affairs news, social attitudes as well as TV news.[2] The magazine also included frequent and detailed articles about Hollywood stars of the period[8][9] and Italian movie stars such as Gina Lollobrigida.[10] The weekly had offices in New York, Paris and Tokyo.[5] From June 1952 to the late 1958 the Cuban-Italian writer Alba de Céspedes wrote an agony column, called Dalla parte di lei, in the magazine.[11]

Then Epoca became part of Rizzoli Editori[5] and began to cover travel and nature news with photographs and scientific articles.[2] The magazine had a section called I bei posti (meaning Beautiful Places in English) where the photographs of unknown places such as Bahamas, Marrakesh and Acapulco by Mario de Biasi, Alfredo Panucci and Giorgio Lotti were published.[4]

Epoca's circulation was 400,000 copies in 1963.[12] In 1970 the circulation of the magazine was 350,000 copies.[13] The weekly had a circulation of 120,046 copies in 1984.[14]

Epoca was closed down in 1997 due to low circulation.[2][7]

See also[edit]


  1. ^ "1940s/1950s/Early 1960s Italian People's Magazines". Listal. Retrieved 5 December 2014.
  2. ^ a b c d e f g Gino Moliterno (11 September 2002). Encyclopedia of Contemporary Italian Culture. Routledge. p. 289. ISBN 978-1-134-75876-0. Retrieved 6 December 2014.
  3. ^ a b "Magazines". Mondadori. Retrieved 5 December 2014.
  4. ^ a b Angela Vettese (2012). "Italy in the Sixties: A Historical Glance". In Bernhard Mendes Bürgi. Arte Povera. The Great Awakening (PDF). Hatje Cantz. ISBN 978-3-7757-3357-1. Retrieved 19 April 2015.
  5. ^ a b c Gabriella Ciampi de Claricini (February 1965). "Topical weeklies in Italy". International Communication Gazette. 11 (1): 12–26. Retrieved 25 April 2015.
  6. ^ "Time Inc in Joint Venture to Publish Italian Fortune". Associated Press. 7 November 1988. Retrieved 17 February 2015.
  7. ^ a b "Epoca". Behance. Retrieved 5 December 2014.
  8. ^ Stephen Gundle (4 December 2000). Between Hollywood and Moscow: The Italian Communists and the Challenge of Mass Culture, 1943–1991. Duke University Press. p. 47. ISBN 0-8223-2563-2. Retrieved 19 April 2015.
  9. ^ Stephen Gundle (Summer 2002). "Hollywood Glamour and Mass Consumption in Postwar Italy" (PDF). Journal of Cold War Studies. 4 (3). Retrieved 27 April 2015.
  10. ^ Réka C. V. Buckley (2000). "National Body: Gina Lollobrigida and the cult of the star in the 1950s". Historical Journal of Film, Radio and Television. 20 (4). doi:10.1080/713669741.
  11. ^ Penny Morris (2004). "From private to public: Alba de Céspedes' agony column in 1950s Italy". Modern Italy. 9 (1): 11–20. doi:10.1080/13532940410001677467.
  12. ^ Randolp S. Churchill (17 January 1964). "The Press". The Spectator. Retrieved 19 April 2015.
  13. ^ "The Press: Women, Not Girls". Time. 18 January 1971. Retrieved 17 February 2015.
  14. ^ Maria Teresa Crisci. "Relationships between numbers of readers per copy and the characteristics of magazines" (PDF). The Print and Digital Research Forum. Retrieved 14 April 2015.