Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as "Égal".
In the early 1980s, Equal and its European counterpart, Canderel, were the first aspartame-based sweeteners to be sold to the public. Originally, the product was to be named Equa. The Chicago advertising agency for G. D. Searle, Tatham, Laird & Kudner, recommended adding an "L" to the end of the name, to imply its taste is equal to sugar.
Equal is sold variously as a bottled powder ("Equal Spoonful"), in blue individual-serving packets, and as a dissolving tablet for use in beverages such as tea and coffee.
Aspartame-based products have gained regulatory approvals permitting sale in more than 100 countries. Merisant's NutraSweet company states that aspartame is now used in more than 5,000 products and consumed by some 250 million people worldwide. These include The Coca-Cola Company and PepsiCo.
In 2006–2007, Merisant and McNeil Nutritionals were involved in a protracted legal battle over marketing for Splenda. (Main article: Sucralose.) On January 9, 2009, Merisant filed for Chapter 11 bankruptcy protection.
Aspartame-containing products made by NutraSweet / Merisant
- Canderel - sold in most of Asia, Europe, the Middle East and Africa, and Mexico. It is the leading aspartame-based sweetener in France (where it was launched in 1979) and the United Kingdom (since 1983).
- Equal - first sold in the United States in 1982; also sold in New Zealand, Malaysia, Thailand, Australia, South Africa and India.
- EqualSweet - sold in Argentina.
- NutraSweet - used as an ingredient in many processed foods, drinks and tablets, in 1997 it also began to be marketed as a table sweetener in the United States. NutraSweet in now owned by an investment company out of Boston by the name J.W. Childs and has no affiliation to Merisant.
- Acesulfame potassium (also referred to as "Ace-K" on the "Club Equal" website)
- Aspartame controversy
- Sugar substitute
- "About Equal ®". Equal.com. 2006. Archived from the original on 22 November 2010.
- Source: Equal packet made in Argentina for sale by Merisant Australia Pty Ltd, January 2007
- Source: Equal tablets made in the Czech Republic by Merisant for sale in the United States, August 2017
- "NutraSweet Company". NutraSweet - Company. 2003.
- "Historical information". Canderel - For a Healthy Balanced Lifestyle that Tastes as Good as Sugar. Diet, sweetener, recipes. Archived from the original on 3 February 2007.
- "The History of Equal® and Canderel®". Merisant - About Merisant - The History of Equal and Canderel. 2002. Archived from the original on 27 September 2007.