Orange Business Services
Information and communications technology
|Predecessor||Equant (November 2000)
Global One (January 2000)
|Founded||1 June 2006
(as Orange Business Services)
(CEO, Orange S.A.)
Thierry Bonhomme, (CEO, Orange Business Services
|Revenue||€6.4 billion (2015)|
Number of employees
It offers integrated communications products and services to global enterprises in cloud computing, unified communications and collaboration; which manage and integrate the complexity of international communications.
It operates in over 220 countries and territories and employs over 30,000 employees in 166 countries.
- 1 History
- 2 Organisation and operations
- 3 Products and services
- 4 Case studies
- 5 See also
- 6 References
- 7 External links
Background of global ownership of Orange: Before May 2000
In May 2000, the Orange brand, through a complicated set of mergers and divisions, was acquired and eventually retained by Orange S.A., then a fully owned subsidiary of France Télécom. The chain of mergers that led to the May 2000 acquisition are as follows;
The inception of Orange brand was In 1990 in United Kingdom with the formation of "Microtel Communications Ltd" - a consortium initially formed by Pactel Corporation (American), British Aerospace (BAe, now BAE Systems), Millicom and Matra (French); and later, to be wholly owned by BAe. In July 1991, the Hong Kong-based conglomerate - Hutchison Whampoa through a stock swap deal with BAe, acquired a controlling stake of 65% in Microtel, who by then had won a license to develop a Personal communications network (PCN) network in United Kingdom.
Subsequently, Hutchison renamed Microtel to Orange Personal Communications Services Ltd, and on 28 April 1994, Orange brand was launched in the UK mobile phone market . A holding company structure was adopted in 1995 with the establishment of Orange plc. In April 1996, Orange went public and floated on the London Stock Exchange and NASDAQ, majority owned by Hutchison (48.22%), followed by BAe (21.1%). In June 1996, it became the youngest company to enter the FTSE 100, valued at £2.4 billion. And by July 1997 Orange had gained one million customers.
The stint as a public company came to an end in October 1999, when it was acquired for US$33 Billion by the German conglomerate - Mannesmann AG. The Mannesmann's acquisition of Orange triggered Vodafone to make a hostile takeover bid for the German company. Shortly thereafter, in February 2000, Vodafone acquired Mannesmann for US$183 Billion and, decides to divest Orange as the EU regulations wouldn't allow it to hold two mobile licences. France Télécom in May 2000, announced the acquisition of the global operations of Orange from Vodafone for US$37 Billion and the transaction was completed in August 2000.
Evolution of business services arm of France Telecom: 2000 - 2006
With the strategic ambition to become an integrated player in managed data networks and IP-based communication and hosting for multinational and local enterprises, France Telecom in January 2000 bought out its two partner's stake (Sprint Nextel and Deutsche Telekom) in the joint venture founded in January 1996- Global One for US$3.88 Billion.
In November 2000, France Telecom acquired a controlling stake of 53% in Dutch-based network operator Equant, part of the SITA group of companies which provided network services to the air transport industry. France Telecom started the process of integrating Global One unit with Equant in 2001 and acquired all outstanding Equant stock by 2005.
Launch of Orange Business Services: 2006 - present
On 1 June 2006, France Telecom announced the consolidation of the group's business services operations and rebranded the businesses of Equant and Wanadoo to a new single entity - 'Orange Business Services'. The rebranding exercise created France Telecom SA's global brand for mobile telephony, as well as all broadband and business connectivity services - Orange.
Organisation and operations
It operates in over 220 countries and territories and employs over 30,000 employees in 166 countries. It is organised in the following geographical divisions:
- Europe (based in Paris, France)
- Middle East & Africa
- Asia Pacific (based in Singapore, India)
- North America
- Latin America (based in Petrópolis, Brazil)
Products and services
It offers integrated communication products and services to global enterprises in cloud computing, unified communications and collaboration, which manage and integrate the complexity of international communications.
The service and products portfolio include,
- end-to-end enterprise integration in Data Center Management, Server Management, Network Management, PC life-cycle Management, Security Management and Messaging Administration.
- deliver and manage complex PBX, IP Voice based services, Unified Communications & Collaboration services
- ITIL-aligned methodology and processes
- Application management capabilities across verticals for CRM applications, IPT applications, Database Integration
- Remote Infrastructure Management services
- WAN-LAN integration, design and management expertise
The complex merger operations that led to ownership of Orange by France Telecom and its subsequent branding is a subject for numerous management case studies on topics like strategic management, brand management, PEST analysis, financing methods of merger and acquisitions and leveraged buyouts.
- Facts & figures - Orange Business Services www.orange-business.com
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- "Mannesmann to buy UK cellular firm; Vodafone, Hutchinson likely to react". CNN. 21 October 1999. Retrieved 9 June 2012.
- "Mannesman to buy Orange for $33bn". New York Times. 21 October 1999. Retrieved 26 December 2008.
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- "AT & T and Orange business services expand telepresence". Bloomberg. Retrieved 9 June 2012.
- "Case study : The Acquisition of France Telecom S.A and Orange Plc". Retrieved 9 June 2012.
- "Rebranding to Branding : A Semiotical Journey" (PDF). 18 March 2008. Retrieved 9 June 2012. by Prof. Priyanshu Jain Asst. Prof. (Marketing), Institute of Marketing and Management
- "Superbrands case studies: Orange". Retrieved 9 June 2012.