Equinox (MLM)

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Equinox International was a multi-level marketing organization founded in 1991 and headed by Bill Gouldd.[1] In 1996, Equinox was listed #1 on Inc Magazine's list of the 500 fastest-growing private companies in the United States. It had its headquarters in Las Vegas, Nevada.

Beginning in 1996,[2] Equinox came under scrutiny for a number of improprieties and illegal acts, including deceptive recruitment tactics. Numerous individuals had filed criminal and civil complaints against Equinox, claiming the firm had swindled them out of money.[citation needed]

On 25 April 2000, the Federal Trade Commission issued a notice that Equinox International had settled the court case with a penalty of $40,000,000 in restitution to the victims of Equinox International.

Additionally, Gouldd, the principal of Equinox International, was forced to liquidate many of his possessions and is furthermore barred for life from participating in any network marketing organization in the United States.

Equinox International dissolved in 2001.[citation needed]


  1. ^ Donna Fenn. "Fast-Sinking Star". Inc. magazine. Retrieved 2009-07-06.
  2. ^ Ami Chen Mills (October 3, 1996). "Shaking the Money Tree". San Jose Metro. Retrieved 2017-05-19.