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|Headquarters||New York, USA|
|Owner||The Related Companies|
Number of employees
|18,000 (2009)[verification needed]|
|Parent||The Related Companies|
Equinox Fitness is an American luxury fitness company which operates five separate fitness brands: Equinox Fitness, PURE Yoga, PURE Fitness, Blink Fitness, and SoulCycle. Its national headquarters is in New York City. Equinox is a subsidiary of The Related Companies, one of the largest real estate development and property management companies in the United States.
The first Equinox Fitness location opened in Manhattan's Upper West Side on September 23, 1991. In 2006, Related Companies purchased the Equinox Fitness from North Castle Partners and J.W. Childs Associates. The original owner was the Errico family. In 2008, Equinox brought Pure Yoga to the United States from Hong Kong, which it operates separately. The two brands do not cross promote each other.
2016 Ad campaign controversy
In early 2016, the company got mixed reviews for images used in their latest advertising campaign.
- "Equinox Holdings, Inc. | Company Profile from Hoover's". Hoovers.com. Retrieved 2015-10-21.
- Jackie Willis, etonline (January 5, 2016). ""Model Lydia Hearst Breastfeeds Twins in Bizarre Equinox Gym Campaign"". Retrieved January 6, 2016.
- Beth Landman. "Sotomayor v. Equinox Fitness: The Case of the Canceled Membership". NYMag. Retrieved 2015-10-21.
- "Pure International". Pure International. 2015-08-16. Retrieved 2015-10-21.
- "Catholic Church Equinox Ad Campaign Controversy: Equinox Fitness Club Nude Man Nun Ad Campaign". PopCrunch. 2008-02-04. Retrieved 2015-10-21.