Eric Litman

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Eric Litman
Eric Litman
Born (1973-08-01) August 1, 1973 (age 50)
Occupation(s)CEO and founder
Known forEntrepreneurship, advocating technology

Eric Austin Litman (born August 1, 1973) is an American entrepreneur and angel investor, and currently serves as CEO of the robotics health technology company, Aescape, inc.[1] Litman co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group,[2] and was the founder and CEO of Medialets,[3] a mobile ad serving and advertising analytics company acquired by WPP plc.[4]

He has been profiled and quoted by The Wall Street Journal,[5][6][7][8][9][10] Forbes,[11] Wired,[12] and Fast Company,[13] was named a 2010 Game Changer by New York Enterprise Report,[14] and in 2011 was called one of the "best operators in online advertising" by TechCrunch[15]

Early life and education[edit]

Litman was born in Los Angeles, California, and grew up on the island of Saint Thomas, U.S. Virgin Islands, where he graduated high school at 15. Litman attended the University of Maryland, College Park.[16]


Starting out in business[edit]

While in college, he worked in pre-sales support and engineering at NeXT, the start-up founded by Apple CEO Steve Jobs. Litman then went on to serve as a Senior Systems Engineer for Digicon, building secure, distributed networks and applications for the U.S. Department of Defense.


Litman and three other colleagues from Digicon founded Proxicom in 1991. Proxicom, one of the first-generation Internet professional services agencies, went public on NASDAQ in 1998 and was sold to the global consultancy Dimension Data after a bidding war against Compaq (prior to Compaq's merger with Hewlett-Packard).[17]


After Proxicom, Litman founded Viaduct Technologies, an interactive agency, and served as its CEO. Viaduct was acquired by Wolf Group in 2000. After the acquisition Litman stayed as Viaduct's chief operating officer.[18]


Litman was the managing director of WashingtonVC,[19] an early stage venture capital fund in Washington, DC, where he focused on investments in online media, consumer Internet and telecommunications. He conceptualized and launched Aux Interactive in March, 2008. He left WashingtonVC in May, 2008.


Litman founded Medialets, a mobile ad serving, attribution and measurement provider in 2008.[20] In April, 2015, Medialets was acquired by WPP plc,[21] the world's largest advertising company,[22] where he served as Senior Vice President of Mobile Worldwide until April 2017.[23]


In May 2017, Litman founded Aescape, inc.,[24] a robotics health technology company focused on building intuitive massage therapy experiences designed to help people of all walks of life feel and live better, longer,[24] which counts as investors Peter Wurman, the co-founder of Kiva Systems (now Amazon Robotics), Fabrice Grinda of FJ Labs, Seth Levine and Brad Feld of Foundry Group, NBA championship player Matthew Dellavedova, Shane Feldberg and others.[25]


  1. ^ "aescape - wellness robotics, fitness tech". Aescape. Retrieved 2021-10-04.
  2. ^ Wolfe and Omnicom Make Acquisitions
  3. ^ "Apple Allowing Free Ad-Supported Apps on App Store". The Washington Post. Archived from the original on 2016-03-04.
  4. ^ Marshall, Jack. "WPP Acquires Medialets, a Mobile Ad Measurement Company". WSJ. Retrieved 2017-01-31.
  5. ^ Valentino-DeVries, Jennifer (2010-07-02), "Apple Isn't the Only Company Making Cool Mobile Ads", Wall St. Journal
  6. ^ Ovide, Shira (2010-03-25), "Advertisers Break Out Checkbooks for iPad Magazine Deals", Wall St. Journal
  7. ^ Vranica, Suzanne (2011-01-03), "Ad Execs Gaze Into 2011 Crystal Ball", Wall St. Journal
  8. ^ Kane, Yukani Iwatani (2010-07-02), "Apple Lets Google Sell Targeted Ads", Wall St. Journal
  9. ^ Sheth, Niraj (2010-08-06), "Newest Cellphone Ads Crave Entire Screen", Wall St. Journal
  10. ^ Ante, Spencer (2011-02-09), "On the Menu: Future of Mobile Apps", Wall St. Journal
  11. ^ Burkitt, Laurie (2009-03-16), "Shaking Up Advertising", Forbes
  12. ^ Chen, Brian (2009-03-30), "Pirates Board Apple's iPhone App Store", Wired
  13. ^ Pattison, Kermit (2008-09-08), "The Social Capital Investment Strategy", FastCompany, archived from the original on 2011-08-06
  14. ^ Meoli, Daria (2010-04-23), "Eric Litman", New York Enterprise Report
  15. ^ Schonfeld, Erick (2011-05-06), "Disrupting Display Advertising With Social, Mobile, And Beyond At Disrupt NYC", TechCrunch
  16. ^ Interview with Jonny Goldstein
  17. ^ Goldfarb, Zach (2008-04-04), "WashingtonVC Targets Social Media", The Washington Post, archived from the original on 2008-09-07
  18. ^ Elliott, Stuart (2000-09-18), "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Wolfe and Omnicom Make Acquisitions", The New York Times.
  19. ^ Adler, Neil (6 December 2007), "Local private equity firm names managing director", Washington Business Journal, bizjournals, retrieved 2008-03-26
  20. ^ "Medialets Lands $6 Million for Cross-Platform Mobile Ads and Analytics". 10 August 2010.
  21. ^ Marshall, Jack (15 April 2015). "WPP Acquires Medialets, a Mobile Ad Measurement Company". Wall Street Journal.
  22. ^ "WPP no longer world's most valuable ad firm as share price falls | WPP | The Guardian". 19 October 2018. Retrieved 2021-10-05.
  23. ^ "Eric Litman on LinkedIn". LinkedIn. 2021-10-04.
  24. ^ a b "aescape - wellness robotics, fitness tech". Aescape. Retrieved 2021-10-05.
  25. ^ "aescape on AngelList". AngelList. 2021-10-04.

External links[edit]