Eric Litman

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Eric Litman
Eric Litman
Born (1973-08-01) August 1, 1973 (age 44)
Occupation Chief executive officer
Known for entrepreneurship, advocating technology

Eric Austin Litman (born August 1, 1973) is an American entrepreneur and angel investor. Litman co-founded Proxicom, built Viaduct from a one-man shop through a merger with the Wolf Group,[1] and was the founder and CEO of Medialets,[2] a mobile ad serving and advertising analytics company acquired by WPP plc.[3]

He has been profiled and quoted by The Wall Street Journal,[4][5][6][7][8][9] Forbes,[10] Wired,[11] and Fast Company,[12] was named a 2010 Game Changer by New York Enterprise Report,[13] and in 2011 was called one of the "best operators in online advertising" by TechCrunch[14]

Early life and education[edit]

Litman was born in Los Angeles, California, and grew up on the island of Saint Thomas, U.S. Virgin Islands, where he graduated high school at 15. Litman attended the University of Maryland, College Park.[15]


Starting out in business[edit]

While in college, he worked in pre-sales support and engineering at NeXT, the start-up founded by Apple CEO Steve Jobs. Litman then went on to serve as a Senior Systems Engineer for Digicon, building secure, distributed networks and applications for the U.S. Department of Defense.


Litman and three other colleagues from Digicon founded Proxicom in 1991. Proxicom, one of the first-generation Internet professional services agencies, went public on NASDAQ in 1998 and was sold to the global consultancy Dimension Data after a bidding war against Compaq (prior to Compaq's merger with Hewlett-Packard).[16]


After Proxicom, Litman founded Viaduct Technologies, an interactive agency, and served as its CEO. Viaduct was acquired by Wolf Group in 2000. After the acquisition Litman stayed as Viaduct's chief operating officer.[17]


Litman was the Managing Director of WashingtonVC,[18] an early stage venture capital fund in Washington, DC, where he focused on investments in online media, consumer Internet and telecommunications. He conceptualized and launched Aux Interactive in March, 2008. He left WashingtonVC in May, 2008.


Litman is currently serving as Chairman of Medialets, a mobile ad serving, attribution and measurement provider that was acquired by WPP in 2015.


  1. ^ Wolfe and Omnicom Make Acquisitions
  2. ^ Washington Post profile of Medialets
  3. ^ Marshall, Jack. "WPP Acquires Medialets, a Mobile Ad Measurement Company". WSJ. Retrieved 2017-01-31. 
  4. ^ Valentino-DeVries, Jennifer (2010-07-02), "Apple Isn't the Only Company Making Cool Mobile Ads", Wall St. Journal 
  5. ^ Ovide, Shira (2010-03-25), "Advertisers Break Out Checkbooks for iPad Magazine Deals", Wall St. Journal 
  6. ^ Vranica, Suzanne (2011-01-03), "Ad Execs Gaze Into 2011 Crystal Ball", Wall St. Journal 
  7. ^ Kane, Yukani Iwatani (2010-07-02), "Apple Lets Google Sell Targeted Ads", Wall St. Journal 
  8. ^ Sheth, Niraj (2010-08-06), "Newest Cellphone Ads Crave Entire Screen", Wall St. Journal 
  9. ^ Ante, Spencer (2011-02-09), "On the Menu: Future of Mobile Apps", Wall St. Journal 
  10. ^ Burkitt, Laurie (2009-03-16), "Shaking Up Advertising", Forbes 
  11. ^ Chen, Brian (2009-03-30), "Pirates Board Apple's iPhone App Store", Wired 
  12. ^ Pattison, Kermit (2008-09-08), "The Social Capital Investment Strategy", FastCompany, archived from the original on 2011-08-06 
  13. ^ Meoli, Daria (2010-04-23), "Eric Litman", New York Enterprise Report 
  14. ^ Schonfeld, Erick (2011-05-06), "Disrupting Display Advertising With Social, Mobile, And Beyond At Disrupt NYC", TechCrunch 
  15. ^ Interview with Jonny Goldstein
  16. ^ Goldfarb, Zach (2008-04-04), "WashingtonVC Targets Social Media", The Washington Post, archived from the original on 2008-09-07 
  17. ^ Elliott, Stuart (2000-09-18), "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Wolfe and Omnicom Make Acquisitions", The New York Times .
  18. ^ Adler, Neil (6 December 2007), "Local private equity firm names managing director", Washington Business Journal, bizjournals, retrieved 2008-03-26 

External links[edit]