Eric Richard Ward

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Eric Richard Ward
Born(1959-08-12)August 12, 1959
DiedOctober 16, 2017(2017-10-16) (aged 58)

Eric Richard Ward was the founder of NetPOST, a Knoxville, Tennessee based online communications service and consultancy, and a pioneer in link-building strategies for websites. He began his web promotion career in 1994, when it was still possible to add a category to the Yahoo! Search directory simply by emailing one of the founders, Jerry Yang.[1]


Ward was born in Livingston, New Jersey, and raised there and in Chattanooga, Tennessee. He graduated from the University of Tennessee, Knoxville and lived briefly in Atlanta, Georgia, before returning to Knoxville, where he worked in advertising, public relations, and marketing. Ward then attended graduate school at UTK's School of Information Sciences.[2]

While attending graduate school in 1994, Ward founded NetPOST, an online strategy service which helped newly launched web sites attract publicity, and URLwire, a site announcement service. Ward was a frequent speaker at Internet industry conferences including Danny Sullivan's Search Marketing Expo, Search Engine Strategies, the Direct Marketing Association, and was also known as the person Jeff Bezos selected to execute the debut publicity and linking campaign for[citation needed]


Ward was featured in the book Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.[3]

In 1995 Ward won the Tenagra Internet Marketing Excellence Award,[4] and in 2000 began writing for ClickZ.[5] Ward was named one of Web's 100 most influential people by Websight Magazine in 1996. He has been profiled in print publications including The Industry Standard,[6] Business2.0, Entrepreneur Magazine,[7] Inc. Magazine,[8] Netguide, Internet WORLD, Advertising Age, and others. He has been written about in business books and academic texts, newsletters and journals, and he contributed a how-to chapter for the book Advertising on the Internet.[9] In 2013, Ward authored the book The Ultimate Guide To Link Building for Entrepreneur Press[10]

Ward, sometimes referred to as "LinkMoses" by those in the online marketing industry,[11] wrote the LinkWeek Column for, and has also written for SearchEngineWatch, WebMarketingToday, Search Marketing Standard, MarketingProfs, and Ad Age BtoB.[12]


Eric Ward passed away suddenly on Monday, October 16, 2017 as per his obituary.[13] Eric is survived by mother Bonnie Ward of Sun City West, AZ; brother Stephen Ward & family of NJ; wife Melissa and their three children: Noah, Abram & Sophie Belle, all of Knoxville, TN.


  1. ^ Ward, Eric. "The Very First Web Promotion Listing at Yahoo!". Retrieved 8 November 2017.
  2. ^ UTK School of Information Sciences
  3. ^ Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus [1]
  4. ^ 1995 Tenagra Internet Marketing Excellence Award Announcement
  5. ^ ClickZ LinkMensch Column
  6. ^ INDUSTRY STANDARD - Getting the Right Spin: PR on the Net
  7. ^ Entrepreneur - Making the List
  8. ^ At Your Service
  9. ^ Advertising on the Internet Book cover
  10. ^ WorldCat
  11. ^ Prediction on 2015: What 30 Experts Think Will Happen to Guest Posting
  12. ^ Eric Ward's author page from Ad Age
  13. ^ Eric Ward's Obituary