Erik Adigard

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Erik Adigard des Gautries (1953) is a communication designer, multimedia artist and educator based in the San Francisco Bay Area. A co-founder of M-A-D, a Berkeley-based design firm. He is a former design contributor to Wired magazine.


Adigard was born in Republic of the Congo[1] where his father was stationed as a French foreign correspondent. His grandfather is Jean Adigard des Gautries [fr], a noted historian and a Legion of Honour recipient. When Adigard was ten his family returned to Paris. He began his university studies in English Literature, Semiotics, and Fine Arts in France before coming to the United States to obtain a BFA (1987) in Graphic Design at California College of the Arts (CCA).[2]

While a student, Adigard's first designs earned him national awards for their experimental mix of iconography and offset printing techniques. Upon graduation, with Patricia McShane, he established M-A-D—also known as "madxs", a brand and communications design studio. Since creating his first digital images for Macworld magazine in 1989 he has been exploring the limits of the graphic design discipline as it continues to be redefined by shifting relationships with technology and social phenomena. His activities range from branding, print, web, video and multimedia, to consulting and exhibits—always with a concern for conceptual accuracy and creative innovation.[citation needed]

In 1992 he participated in the launch of Wired magazine by conceiving its first visual essay, and then continued to develop a visual vernacular specific to Wired and often labeled "Wired look". In 1996-1998 he served as design director for WiredVentures where he designed new web offerings, including the Hotbot search engine, WiredNews and the ground breaking LiveWired.[citation needed]

His short documentary, Webdreamer, a portrait of fellow web designers, was featured in international film festivals such as RESfest and the Sundance Film Festival.[3]

In 1999 he co-authored Architecture Must Burn with Aaron Betsky.[4]

From 2000 until 2004 Adigard developed brand strategy for IBM software, creating a graphic system that allowed for five distinct brands; DB2, Lotus, Tivoli, Rational, and Websphere, to combine into an integrated offering. This brand system included a visual campaign that was in continual use throughout the decade.[citation needed]

AirXY: From Immaterial to Rematerial was a 2008 immersive multimedia installation incorporating digital, architectural, light and sound effects to form spaces and architecture that disappears as quickly as it is formed.[5] This concept, by Erik Adigard and artist Chris Salter was directed by former San Francisco Museum of Modern Art design and architecture curator Aaron Betsky.[6] This work was commissioned by the Venice Architecture Biennale.[7]

Since 2011 Adigard has been teaching in the undergraduate and MFA design program at California College of the Arts in San Francisco and Paris, France.[8]


Among many exhibits, his main commissions include Catalysts!, Engage for ExperimentaDesign2005, Bienal de Lisboa[9] and AirXY: From Immaterial to Rematerial for the Venice Biennale of Architecture 2008.[10][11]

At the Venice Biennale of Architecture 2012 Adigard created the graphic design and a floor exhibit for Spontaneous Interventions, the American Pavilion installation that was awarded a special mention for National Participation by the Biennale Jury.[12]

Adigard’s creations have been shown in major international exhibitions, film festivals and publications, such as the Sundance Film Festival,[3][13] the Pasadena Museum of Art, the Denver Art Museum, the San Francisco Museum of Modern Art, the Smithsonian Cooper-Hewitt National Design Museum,[13] the Wellcome Trust in London, the Toronto Pearson International Airport (2008),[14] and Meggs’ History of Graphic Design.


Among his top awards is The Chrysler Award for Innovation in Design in 1998.[9][13]

Erik Adigard was the 2012–2013 American Academy in Rome, Katherine Edwards Gordon Rome Prize Fellow in Design.[15]


He belongs to the Alliance Graphique Internationale and from 2009 to 2011[16] was a board member of Adobe Design Achievement Awards. Other academic activities include advising and teaching in graphic design, media design and architecture, and lecturing in the US and abroad on emerging design subjects.[citation needed]


  1. ^ "Erik Adigard". SFMOMA. Retrieved 2016-05-01.
  2. ^ "California College of the Arts". Retrieved 2017-02-09.
  3. ^ a b "Lights! Camera! Animation! / Sundance Film Festival to showcase Web movies". SFGate. Retrieved 2016-05-01.
  4. ^ Betsky, Aaron; Adigard, Erik (2001-08-01). Architecture Must Burn Manifestoes for the Future of Architecture. Gingko Press. ISBN 9781584230304.
  5. ^ "Venice Architecture Biennale 08 Preview: M A D". Designboom magazine. 2008-09-02. Retrieved 2016-05-01.
  6. ^ "Two New Print Design Magazines Defy Digital Age". SFGate. Retrieved 2016-05-01.
  7. ^ "AirXY, from immaterial to rematerial". California College of the Arts. Retrieved 2016-05-01.
  8. ^ "Erik Adigard". California College of the Arts. Retrieved 2016-05-01.
  9. ^ a b "Experimentadesign2005". Bienal de Lisboa. Retrieved 2016-05-01.
  10. ^ "Interview with Erik Adigard". Rhizome. Retrieved 2016-04-30.
  11. ^ "AirXY: From Immaterial To Rematerial". AirXY. Retrieved 2016-05-01.
  12. ^ "Interventions". SpontaneousInterventions. Retrieved 2016-05-01.
  13. ^ a b c "Erik Adigard". ideasondesign. Retrieved 2016-05-01.
  14. ^ "DualTerm". DualTerm. Retrieved 2016-05-01.
  15. ^ "Fellows' Annual Events". American Academy in Rome. Retrieved 2016-05-01.
  16. ^ "AGI". Archived from the original on 2016-06-10. Retrieved 2016-05-01.

External links[edit]

  1. M-A-D Adigard's Sausalito-based design studio
  2. AirXY An immersive media installation for the 2008 Venice Architecture Biennale
  3. Dualterm : Installation running simultaneously in Second Life & Toronto's International Airport
  4. Chronopolis An immersive installation in the Grand Halle, Parc de La Villette, Paris and Muffathalle, Munich
  5. Architecture Must Burn 2001 book by Aaron Betsky and Erik Adigard
  6. SpontaneousInterventions The American Pavilion Exhibit at the 2012 Venice Architecture Biennale